Suppose you are the owner of a clothing store. Please write an advertisement for your clothing store. About 45 words

Come to Cool's Clothes Store! We sell pants for only xxxyuan. do you like

advertising words, also known as advertising language, have broad and narrow meanings. Broadly speaking, advertising words refer to a kind of propaganda language that introduces goods, culture, entertainment and other services to the public through various media and posters, including the title of the advertisement and the text of the advertisement. Advertising language in a narrow sense only refers to the title part of the advertisement.

Headlines are the soul of an advertisement and the main tool to lure readers. According to an American survey, people who read headlines are five times as many as those who read the full text of the advertisement. This shows the importance of advertising headlines.

the function of advertisement

first of all, we should understand the stylistic characteristics of advertisement from the function of advertisement. Advertising is a tool and means of marketing, and marketing function should be regarded as the inherent essential function of advertising. Marketing is inseparable from communication, and communication function is the most basic function of advertising. Advertising plays a role in promoting, persuading, enhancing and prompting through the dissemination of information.

Generally speaking, advertising language is a short slogan sentence that is used repeatedly in advertisements for a long time to strengthen the impression of the target audience on enterprises, products or services. It should convey a long-term unchanging concept to consumers based on long-term sales interests, so let's analyze the stylistic characteristics of advertising language.

Concise and concise

Advertising language should be concise and to the point, with no unnecessary words. If it is not short, it is not convenient to repeat, remember and circulate. Advertising language does not have too many requirements in form, and it can be single sentence or antithetical sentence. Generally speaking, the number of words in advertising language should be 6-12 words (words), generally no more than 12 words.

We can see such examples everywhere, and the advertisements that can be widely circulated in the society are basically short. For example, the slogan of Haier Group, a well-known national enterprise in China, is "Haier-Sincerity forever"; Ericsson mobile phone "communication is love"; Nike "Just do it "；; Head & Shoulders shampoo "dandruff disappears, hair is more outstanding" and so on, and there is at least one word, such as "Think" of IBM, which is very concise. It is in response to that sentence: "What is concentrated is the essence!"