What are the promotion methods of Taobao stores?

Through train, drilling exhibition, friendship link exchange, baby category optimization, social platform promotion, natural search ranking, etc.

1, natural search ranking: according to the weight of the baby in the store, allocate appropriate keywords to get the ranking and introduce traffic. Default comprehensive ranking = popularity+sales+word of mouth+price. What needs to be done is to optimize the baby's title, shelf time, conversion rate and sales volume. And the price also accounts for a large proportion.

2, baby category optimization: There are many people looking for things without searching for names, but looking for what they want to buy through the categories below Taobao. So in order to get the baby ahead of the Taobao category. When uploading a baby, you need to carefully check whether the baby's attributes are accurate and whether the title is related to the category.

3. Promotion in taobao guest: Promotion in taobao guest is actually paid, because after the baby is sold, he will pay the commission, and there is no burden for the novice to do it. After the baby is sold, the money will be paid to the other party. Like some big stores, Taobao traffic accounts for about 15% of the total store traffic. Of course, if you want to find a reliable business, you can push the background on the big coffee and release the promotion task.

4. Exchange of friendship links: Exchange of friendship links is a free promotion method and a part of your store traffic source. You need to find a store first, and the consumer group of this store must be a potential user group. Then I explained to the shopkeeper that I wanted to exchange friendship links with him. If it is a peer, it may bring unexpected gains. It should be noted that Taobao only provides 35 locations for each seller.

5. Promotion of social platforms: People on social platforms such as QQ, WeChat and Weibo are relatively fixed, because they are generally friends. Be careful not to make screen attacks, because they may be blocked or deleted if they are too frequent.

Baidu Encyclopedia-Promotion Mode