Revealing the Four Major Traps of Home Appliances’ Year-end Promotions to Make You Think Again Before Profiting

Revealing the four major traps in the year-end sales of home appliances and making them think twice before making profits

Revealing the four major traps in the year-end sales of home appliances and making them think twice before making profits. Various promotional activities encourage consumers to buy products; most consumers The mentality is that if you finally seize the opportunity of discount promotion in the store, you must take the opportunity to buy more. Little do you know that the store is to seize this psychological setting of consumers. Let’s reveal the four major traps of home appliances’ year-end sales promotions to make them think twice before profiting. Reveal the secrets of home appliances’ year-end sales. Four major sales promotion traps: think twice before giving away profits 1

Trap 1:

Raise the price first, then lower the price

In many home appliance stores, people will see "straight cuts" 2,000 yuan," "3,000 yuan off shopping," "cash back 500 yuan," and "break through the bottom line" and other shocking words, which make people feel too cheap, as if there is no such store after this village. But do these home appliances really have such a big discount?

A person in charge of a home appliance brand who did not want to be named told us that there are actually a lot of tricks here. He gave us an example. For example, some manufacturers will "raise prices first, then discount" and increase the price of a certain home appliance before the promotion begins.

When advertising a price reduction of hundreds or even thousands of yuan during promotions, the actual price reduction is not much, but it makes consumers feel that the price reduction is very large, thus stimulating consumption. For example, some models with a current price of less than 3,000 yuan are marked with the original price of 4,000 yuan, which makes consumers feel that the price has dropped by 1,000 yuan, which is very strong. But in fact, 4,000 yuan is only the initial listing price, and the price has already been reduced many times.

There are more than just the above methods to make a fuss about price. It is understood that some manufacturers will deliberately mark the prices of popular products very high during the off-season, and it does not matter whether they can be sold or not. When there is a sale, just find a gimmick and start discounting. In fact, the discounted price is its true retail price.

This phenomenon can be said to be common. Some manufacturers will even charge high prices on weekdays and offer special prices on weekends. Consumers who are unfamiliar with the market are often confused by such tricks. In this regard, consumer experts remind us that consumers must have a scale to know what the price is in normal times and how much it is during discount promotions, so that they will not blindly act impulsively and spend money in vain.

Trap 2:

Ultra-low discounts, shoddy products

During the promotion period, many manufacturers will offer "special offers" , "limited edition", "50% off" or even lower discounts and other words. Industry insiders say that home appliances produced by regular manufacturers generally do not have such a large profit margin.

There have been cases in the market where some businesses have passed off substandard products, and some manufacturers have eliminated products that have been sold out and sold them at low prices, or they have overstocked products that have been in stock for a long time. The production time and after-sales service of home appliances are not guaranteed at all, so that even parts cannot be found when home appliances need repair. Especially when the New Year is approaching, many manufacturers will dump their inventory of home appliances at low prices in order to collect funds.

Therefore, when purchasing, consumers must check clearly whether the selected goods are brand new and genuine, because home appliances also have expiration dates and shelf life, and whether the certificates required for home appliances are complete to avoid being damaged by some bad products. Merchants infringe interests.

Trap 3:

Special products and services are also "special price"

"Special products are non-refundable and non-exchangeable" has become a common practice of many merchants in low-price promotions Once the consumer buys it back, no matter what goes wrong, the merchant will not be responsible.

Although the state clearly stipulates that special-priced goods and regular-priced goods enjoy the same after-sales service, many consumers still choose to swallow their anger in order to avoid the trouble of safeguarding their rights. Therefore, try to choose products with perfect after-sales service.

In order to avoid trouble after use, experts remind consumers that when purchasing special products, they must ask merchants to state the standards for after-sales service, so as to avoid problems that merchants deny or find excuses to evade.

Trap 4:

The quality of “joint purchase and gift” is not guaranteed

“Joint purchase and gift” is also a promotional tool often used by many manufacturers. But what we need to pay attention to is the strength of the manufacturer, and whether the quality of each home appliance it "jointly buys as gifts" or even "jointly reduces prices" is guaranteed.

In order to drive the sales of other products, some weaker manufacturers often use their best products in conjunction with other types of products for promotion. Consumers should pay attention to whether the manufacturer is strong enough and whether it is professional in doing this. products, don’t be fooled by manufacturers’ “joint promotions”.

In recent years, gifts have become the new favorite in home appliance promotions, and the gift war is even more lively than the product war. Small ones include electric kettles and irons, and large ones include washing machines and LCD TVs.

Under the temptation of gifts, many consumers will change their original favorite brands and models and spend much more than their original budget to buy back a bunch of gifts. However, there are many gifts that consumers do not really need, and the quality of many gifts is difficult to guarantee, and manufacturers will not provide refunds or exchanges. Once an accident occurs, it will be very difficult for consumers to protect their rights.

Consumer experts remind consumers that not all promotions are affordable. Although it is not ruled out that some manufacturers do use their profits to benefit consumers, we must clearly realize that there are no manufacturers that lose money and make a profit. Consumers must be extra vigilant about the onslaught of sales promotions. When purchasing home appliances, they must shop around and consume wisely to avoid promotion traps. Revealing the Four Major Traps of Home Appliances’ Year-End Promotions, Thinking Before Making Profits 2

1. Send high-priced gifts

Most home appliance markets will advertise high-priced gifts when conducting promotional activities. In order to get them, consumers When consumers see high-priced free gifts, they ignore their own budget and plan to add some money to buy home appliances with gifts. Consumers think they are taking advantage, but they don't know that what they buy will never sell well.

Most of the high-priced gifts mentioned by merchants are only worth tens of yuan. They may break after being used for less than two times when they are taken home. At this time, consumers want to protect their rights and interests but cannot do so because they are broken. These are gifts and the merchant is not responsible for them.

Therefore, consumers must not be attracted by high-priced gifts and buy high-priced home appliances. The gain outweighs the loss.

2. Direct discount of 1,000 yuan, cash back of 500 yuan

Consumers are easily attracted by the word "price reduction" when visiting the mall. Seeing the price reduction products is like finding a treasure. , thinking that they really bought cheap and high-quality goods, but are the merchants really that stupid?

In order to promote price reduction sales, in fact, merchants who put up price reduction signs often raise the price of a certain home appliance before the promotion begins, and then advertise a price reduction of hundreds or thousands of yuan during the promotion. In fact, this does not It didn't drop much, but it made consumers feel that the price reduction was huge, thus stimulating consumption.

For example, some models with a current price of less than 3,000 yuan are marked with an original price of 4,000 yuan, which makes consumers feel that the price has dropped by 1,000 yuan, which is very significant. But in fact, 4,000 yuan is only the initial listing price, and the price has already been reduced many times. In addition, there are many other ways for merchants to first increase the price and then advertise how much the price will be reduced.

Consumers should not rush to buy when they see a brand with a much lower price. They must visit two more stores to understand the actual price of this product. If the price is really reduced, it is not too late to buy it.

3. Sales of home appliance packages

Merchants are always experts at understanding consumer psychology. Generally, consumers think more about one step when shopping and do not want to shop around. , so merchants launched home appliance package sales, allowing consumers to buy all home appliances at once, but are consumers really so considerate in their services?

The real inside story is that except for some large household appliances which are famous brand products, other small household appliances are mostly produced by OEM manufacturers, and the quality is not guaranteed at all. In a home appliance shopping mall, the reporter saw that the price of a range hood was 1,200 yuan.

After it can be combined with an electric kettle, stove, juicer, etc. to form a "combination package", the price is only 1,600 yuan. Could it be that the electric kettle, stove, juicer, etc. together only cost 400 yuan? Of course not. In order to get consumers to buy set products, merchants will often increase the price of single products. In this way, consumers will feel that they save money by buying single products instead of buying sets, and finally fall into the merchant's promotional trap and buy sets of home appliances.

In this regard, consumers must pay attention to the products sold together when buying home appliances. If the quality is not good, they would rather buy a single product. If you want to buy a set at a low price, you will find that you are trying to buy it cheaply. The products you get home won't be used for a few times at all, and it's too late to regret it now.