During the advertising process, the exposure of Tencent's social advertisements suddenly decreased. What is the reason?

There are many reasons for the sudden drop in exposure, so it is recommended to check it step by step according to the following steps.

1. First, determine the time period when the exposure suddenly drops;

2. Find out which advertisement is mainly caused, and check the advertisements one by one after confirmation. Generally speaking, the internal reasons leading to the reduction of exposure are:

Modification of delivery time period, insufficient account balance, modification of delivery date, modification of advertising positioning, modification of advertising bidding and invalid materials.

External factors mainly include: the change of platform traffic, including but not limited to the revision of platform pages, the change of advertising size, the increase or decrease of advertising space, etc.

Through the above steps, we can quickly analyze the root cause of the decrease in exposure and make adjustments in time.