What is the difference between self-media, new media and integrated media?

The difference between self-media, new media, and integrated media is that they have different concepts, different contents, and different meanings.

1. Different concepts

1. New media is a media form that appears under a new technological support system and is developed relative to traditional media (newspapers, radio, television, etc.) a new form of media.

2. We-media, also known as "citizen media" or "personal media", refers to privatized, civilian, generalized and independent communicators who use modern and electronic means to A general term for new media that conveys normative and non-normative information to an unspecified majority or a specific individual.

3. "Integrated media" is to make full use of media carriers to integrate different media such as radio, television, newspapers, etc., which have both similarities and complementarities in terms of manpower, content, and publicity. Comprehensive integration to achieve a new type of media with "accommodating resources, integrated content, integrated publicity, and integrated interests".

2. Different contents

1. New media includes digital magazines, digital newspapers, digital radio, mobile text messages, mobile TV, the Internet, desktop windows, digital TV, digital movies, touch Media, mobile network, etc. Compared with the four traditional media: newspapers, outdoor media, radio and television, new media is vividly called the "fifth media".

2. Self-media platforms include: Baidu Tieba, blogs, Weibo, WeChat and other online platforms.

3. Media Convergence is one unit, one voice, and one price to the outside world. Radio, television, and the Internet have become three forms, means, and methods that serve the same project activity at the same time. The price will be much higher than any single media, and customers will also greatly recognize this kind of activity. improve.

3. Different meanings

1. The development of new media will be the new trend of media development in the future. Media in the traditional sense is through television, radio, newspapers, magazines, a single form The completion of information dissemination, and new media is a new media concept that uses digital media technology to develop creative completion of information dissemination, processing and new interpretation based on traditional media.

2. Self-media can infinitely amplify the speed and scale of information transmission through the "six degrees theory" and viral communication. If the brand and products of the website are positive, the psychological value will be given to users after using them. If the feeling exceeds its expected value, through the influence of users' self-media, it will automatically form a reputation for the product and tangibly boost corporate value.

3. Integrated media: The innovation of concepts not only expands the existing narrow understanding of media, but also means a new understanding of the traditional media industry chain. The media industry chain is no longer limited to news production, exchange, consumption and other links. The lines of the industry chain will also undergo new changes due to the addition of new media.

Characteristics of self-media, new media, and integrated media

New media is a media form that appears under a new technological support system, such as digital magazines, digital newspapers, digital broadcasts, and mobile phone text messages. , network, desktop windows, digital TV, digital movies, touch media, etc.

We-media is different from information dissemination led by professional media organizations. It is an information dissemination activity led by the general public. It has transformed from traditional "point-to-face" dissemination to "point-to-point" A concept of peer-to-peer communication.

"Media convergence" is not an independent entity media, but a method that integrates and utilizes the advantages of radio, television, and the Internet to comprehensively enhance its functions, means, and value. The operating model is a real scientific method and a concrete behavior that is visible and tangible in the practice of running a station.

What are the characteristics of self-media?

Diversity. The communication subjects of self-media come from all walks of life, which can be said to have wider coverage compared to the knowledge ability of traditional media practitioners in a single industry.

Civilization. The communication subjects of self-media come from the bottom of society, and the communicators of self-media are therefore defined as the “grassroots class.”

Generalization.

The most important role of self-media is: it gives the grassroots the right to speak and gives it to ordinary people. It promotes oneself, helps personality growth, creates individual value, and embodies public opinion. This universal feature makes the expression of "self-voice" increasingly a trend.

What are the characteristics of new media?

Value: As far as the media itself is concerned, the media is a valuable information carrier. The carrier has a certain audience, the time for information transmission, the transmission conditions, and the space conditions to transmit the audience's psychological response. These combine to form the basic value of the media.

Originality: The reason why new media is called new is that it is new. Should have basic originality. The originality here is different from the individual originality of individuals or mobile Internet groups in the general sense. It should be the creation of new content given by the times within a specific period of time, a form of content that is different from that of previous eras. A more innovative innovation in concept.

Effect: Effect is a causal phenomenon formed by factors and results in a certain environment. New media must have the characteristics to create specific effects.

Vitality: To exist as a media, new media must have a certain vitality. Whether it is long or short, it must have its value reflected during its existence, and the length of this value reflected is the life cycle.

Extended information:

1. The development trend of self-media:

We-media challenges traditional media. The emerging form of self-media with podcasts has made the audience who were originally on the edge of news production become the backbone of news information dissemination. Traditional media are challenged by self-media.

2. The educational impact of new media:

Due to the oppression of subjectivity consciousness, the real world of communication has moved towards the opposite of value rationality - the irrationality of instrumental rationality. The Internet era can be said to have intensified the instrumentalization of human rationality. Human beings' attitude towards technology always swings between the two levels of use and application, and has obvious instrumental characteristics.

What’s more critical is that in their interactions with technology, humans have failed to follow a communication standard that can break away from the role of norms and achieve consciousness consciously. How can we communicate in a reasonable way? The practical reason for choosing this topic is to realize the re-engineering of cyberspace communication under the guidance of standards.