Travel insurance product marketing plan

Marketing Plan for Travel Insurance Products

Marketing Plan for Travel Insurance Products 1. Marketing Slogan: “Travel World Insurance is accompanied by safety, worry-free and unlimited happiness”

2. Insurance types and combination plans:

Plan a: "Tourist Attractions Tourist Accident Insurance" (attraction/area agent sales)

Insurance premium, insurance amount, maximum number of copies purchased per person, subject to terms The explanation shall prevail. Tear-out insurance policy

. Yuan yuan shares

Yuan XX yuan shares

The insurance period starts from the time you enter the attraction to the time you leave the attraction

Plan b: "Travel accident insurance" (two plans)

Plan b: Insurance amount of 10,000 yuan (suitable for sales by travel agencies/travel companies)

Insurance premium insurance liability

Travel insurance period, premium adjustment, accident, death benefit for acute illness; *, death treatment, repatriation of remains;, disability insurance benefit; *, accident, medical insurance benefit for acute illness

One-day tour yen

Domestic travel within the day yen, an additional yen will be charged for each additional day

Inbound travel within the day yen, an additional yen will be charged for each additional day

The outbound travel fee is RMB per day, and an additional RMB will be charged for each additional day

Subject to the "Travel Accident Insurance Clauses".

*This fee is the insurance amount;

*This fee is the insurance amount, and it is an absolute deductible of RMB.

Plan b: Insurance amount of 10,000 yuan (suitable for tourist attractions/district agent sales)

Insurance premium, insurance period, insurance liability

Yuan since tourists purchase tickets to enter the attractions /area to leaving the scenic spot/area, the longest period shall not exceed days. , Accident, death benefit from acute illness; *, Death treatment, repatriation of remains; , Disability insurance benefit; *, Accident, acute illness medical insurance benefit.

Subject to the "Travel Accident Insurance Clauses".

*This fee is the insurance amount;

*This fee is the insurance amount, and it is an absolute deductible of RMB.

Plan c: "Travel Safety Personal Accident Insurance"

Plan with an insurance amount of 10,000 yuan (suitable for travel agencies/travel companies to sell as agents)

Insurance premium~day Youyuan Bei's additional supplements include: , work loss allowance, emergency transportation subsidy, out-of-town referral transportation subsidy, remains repatriation transportation subsidy, out-of-place burial insurance, out-of-place immediate family visit subsidy

~日游元

~Day Travel Yuan

Additional Yuan will be charged for each day exceeding the limit

Insurance Amount Death and Disability Yuan Yuan

Accident Medical Yuan Yuan

Domestic Travel Accident Supplementary Dollars

International Travel Accident Supplementary Dollars

Insurance period: from 0:00 on the agreed start date to 24:00 on the agreed non-termination date

Plan d: "Travel Agency Liability Insurance"

Insurance premium/ Domestic travel agency Yuan Yuan Yuan Yuan

International travel agency Yuan XX Yuan Yuan Yuan

The cumulative compensation limit is 10,000 yuan

The compensation limit per person is 10,000 yuan for domestic travel and 10,000 yuan for inbound travel

The travel agency payment standard (previously received tourists/person) is below ~ ~ ~ ~

3. Analysis of the selling points and sales model of each plan:

Plan a is a fixed-amount, tear-off insurance policy, which is simple and easy to operate; the fee is low, and it is easy for tourists to accept.

Suitable for agent sales in scenic spots and scenic spots.

Sales model:

), bundled sales: tickets include insurance premiums of Jiao or Yuan, which is equivalent to the attractions/scenic spots providing free insurance of Yuan or XX Yuan to tourists. Increase the visibility of the attraction/area and attract more tourists.

) Additional sales: Ticket sales are accompanied by additional sales of this insurance. Returning part of the fee to the conductor will expand sales of this insurance.

Plan B adds accidental medical insurance, death treatment, and remains repatriation insurance, which provides more comprehensive protection for travel and solves the problem of compensation for minor accidental injuries to tourists during travel. It will definitely greatly reduce disputes in group tours organized by travel agencies. The success rate of convincing travel agencies to sell this product should be very high with this selling point. What is more impressive to tourists and travel agencies is that the plan includes accident compensation for acute illnesses, which is among all travel products. The only product that includes this compensation item, so it is easier to sell;

In addition to the accidental medical insurance, Plan C also adds accidental supplementary insurance, which includes: , the protection is more comprehensive, and the insurance premium is not high, which is acceptable to tourists and travel agencies. ,

Travel insurance product marketing plan

The "travel agency liability insurance" in plan d is a statutory compulsory insurance, and any travel agency must insure "travel agency liability insurance" Liability insurance" can be allowed to operate tourism business, so it is suitable for salesmen to directly contact and negotiate with tourism bureaus, travel companies, and travel agencies, and the insurance premium income can be considerable.

The benefits of travel companies and travel agencies selling Plan B "Travel Accident Insurance" and Plan C "Travel Safety Personal Accident Insurance": (), by selling the above two travel insurance products to tourists Obtain the greatest safety guarantee for tourists while reducing its own business risks; () In the case of very fierce market competition, the above two products are given to tourists for free as competitive weapons to attract customers and increase their popularity. , and the cost is not high; (), you can get part of the expenses and increase operating profits; (), the medical expense compensation for acute diseases in plan b is not available in "travel agency liability insurance" and is a potential risk for travel agencies. Selling this Insurance products can avoid disputes over death and hospitalization medical expenses caused by tourists suffering from acute diseases during travel.

4. Incentive Plan:

The company rewards employees and companies that achieve the following goals:

, Successfully sign a "Travel Agency Liability Insurance" policy employees: won the "Pioneering Award",

, the company issued a certificate of honor and a bonus;

, as of ** month *, one employee has earned premium income from travel products (premium income Not less than Yuan): Won the "Entrepreneurship Award",

, the company issued a certificate of honor and awarded cash Yuan;

, put forward reasonable suggestions for the marketing plan and were adopted by the company, or The employees and companies promoted,

, were awarded the "Dedication Award" and the company issued certificates of honor. ,