Seven-day development history

Chinese name

Seven Days Hotel Chain

founding time

In 2005

basic content

The first China Hotel Group listed on the new york Stock Exchange.

It has the largest membership system in China hotel industry.

The leader of technology and innovation mode in China hotel industry.

A more economical and higher quality benchmark enterprise for business travel and accommodation.

7-day hotel chain now has more than 700 branches, covering 89 major cities in nearly 30 provinces and municipalities directly under the central government, and has established economic companies.

Hotel rooms (6 rooms)

Lock the hotel national network system.

The "7 Days Club" established by 7 Days Hotel Chain has more than160,000 members, which is the largest membership system among domestic budget hotels. As a technology leader in the industry, 7 Days is one of the few hotel chains that can provide up to five convenient booking methods in "7×24 hours", including online booking, telephone booking, WAP booking, SMS booking and mobile phone client.

With its huge membership system, innovative technology and services, and vibrant 7-day corporate culture, 7-day hotel chain has become the leading brand in China's economy hotel industry.

Development history

7 Days Hotel Chain Group was established in 2005.

On March 7, 2005, the first branch of the hotel chain-Guangzhou Beijing Road Store opened.

The website was launched on April 7, 2005.

In April 2005, the self-developed Central Reservation System (CRS) and membership system were put into use.

2006 165438+ 10 was invested by Huaping.

On May 7th, 2007, the number of chain stores in China exceeded 65,438+000.

In May 2007, a 24-hour SMS reservation service was launched.

In September, 2007, it was financed by Huaping, Deutsche Bank and Merrill Lynch for 95 million dollars.

On June 5438+ 10, 2007, a 24-hour WAP reservation service was launched.

In June, 2008, 10 was invested by American Win-Win and Huaping, with a capital injection of US$ 65 million.

In June 2008, 5438+065438+ 10 registered nearly 5 million members.

In September, 2008, the first cross-regional alliance "Xingyue Alliance" of China's economy hotel chain was established, which allowed regional small and medium-sized economy hotels to gain more development space, and also enabled the 7-day hotel, which is currently ranked third in China, to achieve rapid and low-cost expansion.

On October 7th, 2009/kloc-0, 065438, the website ranked first in Alexa, a budget hotel chain, and became the first hotel website in the world.

In June 2009, the number of branches exceeded 300.

In August 2009, the trial version of "Happy Seven Days" SNS community was launched in official website in 7 days.

In 2009,165438+1October 20th, 7 days hotel chain landed in NYSE, becoming the first China hotel enterprise in NYSE.

In June 2009, the number of branches exceeded 400.

On the 7th day of 20 10, it announced the future plan of 100% direct sales, that is, to further reduce the promotion cost, and give the saved commission paid by distribution to members.

2012165438+122 October, the 7-day hotel chain listed on NYSE announced in Guangzhou that its branch size (including planned stores) has exceeded 1500.

Idea innovation

In the era of web2.0, "I" has become the core of service. On the basis of the economic hotel chain model, in addition to providing an environmentally-friendly and healthy hardware environment, 7 Days Hotel Chain also advocates the brand concept of "Happy and Independent, My Life", constantly integrates the design of innovative products and service processes, and provides more humanized and convenient high-quality hotel and member services.

Leading technology

Using IT technology for comprehensive management is one of the core concerns of 7-day hotel chains.

Leading IT technology systems include:-Central Reservation System (CRS)

-Online instant booking/confirmation/payment system

-SMS instant booking/confirmation system

-WAP instant reservation/confirmation system

Based on the industry-leading IT technology system platform, 7 days has become the first e-commerce platform in China hotel industry.

Perfect system

Having an operation management system based on advanced IT technology is the second core advantage of 7-day hotel chain.

Standardized operation system includes:-standardized human resource management system.

-Standardized store service quality control system

-Standardized fund flow management system

-standardized development and evaluation promotion system

-Standardized engineering and procurement systems

In 7 days, we will implement the chain management of unified brand image, unified service quality, unified operation standard, unified marketing and unified information management for all its chain branches, and provide customers with high-quality hotels and member services with unified standards and guaranteed quality.

Experience happiness

Bringing a multi-level happy consumption experience is another core advantage of 7-day hotel chain. 7-day sleep pleasure: the room is equipped with high-quality bedding and pure cotton bedding, buckwheat pillow, 24-hour constant temperature cold and hot water massage shower equipment, independent air conditioning, satellite TV, free broadband Internet access, etc. To meet the core needs of customers.

-7 days to provide intimate happiness: launch a number of exclusive services for members, including regular preferential room rates for members, generous bonus plan for members, free milk before going to bed, nutritious breakfast and other 7 days of exclusive intimate care.

Distribution cities Beijing Guangzhou Shanghai Shenzhen Wuhan Changsha Chongqing Chengdu Nanjing Shijiazhuang Jinan Guiyang Zunyi Tianjin Xi An Nanchang Shenyang Hefei Harbin Hohhot Dongguan Lanzhou Ningbo Zhengzhou Luoyang Foshan Fuzhou Kunming Weihai Qingdao Dalian Wuxi Suzhou Changchun Haikou Zhuhai Xiamen Mianyang Handan

7 Days Hotel Chain in Beijing (1 14)

7 Days Hotel Chain in Shanghai (49 hotels)

7 Days Hotel Chain in Guangzhou (102)

7 Days Hotel Chain in Shenzhen (63 hotels)

7 Days Hotel Chain in Tianjin (68 hotels)

7 Days Hotel Chain in Chongqing (32)

7 Days Inn Guiyang (23)

7 Days Hotel Chain in Hangzhou (18)

7 Days Hotel Chain in Wuhan (63 hotels)

Xi 'an 7 Days Hotel Chain (36 hotels)

7 Days Hotel Chain in Chengdu (40 hotels)

7 Days Hotel Chain in Changsha (53 hotels)

7 Days Hotel Chain in Nanjing (33 hotels)

7 Days Hotel Chain in Dongguan (2 1)

7 Days Hotel Chain in Shenyang (18)

7 Days Hotel Chain in Fuzhou (2 1)

7 Days Hotel Chain in Jinan (19)

Nanchang 7 Days Hotel Chain (8)

7 Days Hotel Chain in Changchun (7 hotels)

Foshan 7 Days Hotel Chain (3)

Wuxi 7 Days Hotel Chain (7)

Qingdao 7 Days Hotel Chain (4)

Harbin 7 Days Hotel Chain (6)

Haikou 7 Days Hotel Chain (3)

7 Days Hotel Chain Ningbo (2)

7 Days Hotel Chain in Hefei (1 home)

7 Days Hotel Chain in Nanning (1 home)

7 Days Hotel Chain in Zhuhai (6 hotels)

7 Days Hotel Chain in Kunming (1 home)

Hohhot 7 Days Hotel Chain (4)

7 Days Hotel Chain in Lanzhou (1 home)

7 Days Hotel Chain in Suzhou (1 home)

7 Days Hotel Chain in Xiamen (6 hotels)

Zhengzhou 7 Days Hotel Chain (9)

7 Days Hotel Chain in Luoyang (1 home)

7 Days Hotel Chain in Xining (1 home)

7 Days Hotel Chain in Dalian (1)

7 Days Hotel Chain in Taiyuan (1 home)

Linyi 7 Days Hotel Chain (1 home)

7 Days Hotel Chain in Jinzhou (1 home)

7 Days Hotel Chain in Weihai (1 home)

7 Days Hotel Chain in Jiangmen (1 home)

7 Days Hotel Chain in Zibo (1 home)

Heze 7 Days Hotel Chain (1 home)

Yangzhou 7 Days Hotel Chain (1 home)

7 Days Hotel Chain in Xiangfan (1)

7 Days Inn Yinchuan (1 home)

7 Days Hotel Chain in Shijiazhuang (1 home)

Mianyang 7 Days Restaurant Chain (1 home)

7 Days Hotel Chain in Handan (1 home)

Hotel related terms:

Payment method: front desk payment (Visacard, Peony Card, Jinsui Card, Great Wall Card, Dragon Card, MasterCard, American Express Card, Diners Card, JCBcard and cash payment).

The room rate includes hotel service charge, excluding other hotel fees, taxes and extra requirements of guests.

Usually, the hotel check-in time is 14: 00, and the check-out time is 12: 00 at noon. In case of early check-in or late check-out, a certain fee will be charged according to the situation.