High score for help: how to send text messages to customers?

1, accurate address: It is convenient and convenient for some people to send text messages, but you have to pay for your convenience. Customers may delete it directly without reading it, which will not achieve the blessing effect and waste money. Therefore, when sending short messages to customers, we must address them accurately, such as, Manager Li, Brother Zhao, etc. In today's era of harassing text messages, I will try to make it easier. Last year, I wrote short messages to more than 1000 customers. Those days were basically occupied by short messages, and the gains were beyond my imagination.

2. The content is novel: Some people download some classic short messages online and send them to your customers. No matter whether the other party is male or female, old or young, they all use their own classic text messages. After a while, they also received the same message and couldn't help sighing. I read this message. Is it useful? Therefore, the content of short messages must be distinctive, so if you are afraid that you are not talented, please try to be brief, simple and practical, such as: Happy Mid-Autumn Festival, Happy Family, Happy Spring Festival and so on! It is short and can achieve the purpose of blessing. Every time I send my blessing to my customers, I always rack my brains to achieve my goal, because I know that a good short message represents my sincerity, which is better than calling your customers ten times and visiting them. Try it if you don't believe me.

3. Short signature: when someone sends a text message to a customer, add "limited liability company". Is it necessary? Redundancy takes up space and trouble, and customers will think you are "rustic", as if you just bought a BB machine and kept ringing the bell; I just bought a mobile phone, and it's as naive as running on the main road. The signature is the abbreviation of the company plus your name;

4. Timing is right: Maybe everyone has this experience. Before the arrival of the New Year and festivals in China, they will receive messages from many people, hoping that their wishes will come first. It's not necessary. If you receive a blessing message tomorrow, your customer will tell his daughter-in-law "Hehe" twice today: "Maybe other places celebrate the New Year before us, and the supplier sent it";

5. After implementation: After sending the text message, it's over? It's a waste to communicate with customers! So after the New Year, after the holiday, did you get the message I sent you? If the customer is impressed with you, he will definitely answer "Yes, thank you for your blessing", and the tone is still relatively high, and there is a feeling of happiness and gratitude in it, indicating that your message is effective; If your news has no effect, customers will generally take care of your face, perfunctory, hesitate, and then say "received", which actually doesn't matter. In this way, you will achieve the purpose of continuous communication with customers.

How to call customers:

1. Cut to the chase. After dialing the customer's phone, try to find the person you are looking for first. For example, after the call is connected, the telephone interviewer can ask, "I am the call center attendant of XX Tobacco Company. Is master XXX there? " If the customer answers the phone himself, the telephone interviewer can get to the point. The first 15 seconds of connecting the mobile phone is the most important. Telephone interviewers should quickly impress customers, arouse their interest, and continue the conversation in the most effective way.

2. Language wording. On the phone, try not to use professional words such as "transfer price", "excluding tax" and "gross profit per box", but use easy-to-understand language, even the familiar dialect of the other party. Telephone interviewers should use some positive and confident words appropriately, show their confidence and enthusiasm for serving customers, and increase their perceptual knowledge with enthusiastic words. But don't exaggerate and lie.

3. Product advantages. When the telephone interviewer communicates with the customer, don't simply explain to the customer that a cigarette is famous and how beautifully packaged it is. Retail customers can't feel these characteristics on the phone, but should emphasize the benefits of retail customers selling this kind of cigarettes. For example, "now a cigarette is in short supply and the market prospect is promising." If you buy it, the profit will be considerable. "

4. Pay attention to each other. The purpose of calling customers is to help them light cigarettes, so be sure to pay close attention to their reactions. If the customer has any objection, don't deny it at will, or even use words such as "wrong" and "don't forget". The correct way is to listen carefully, frankly accept the objections raised by customers, analyze them, and put forward their own solutions, so that retail customers can eliminate their concerns.

Excerpt from Alibaba