How can clothing stores improve the rate of entering stores? How does a clothing store attract customers to the store?

In order to achieve good performance, the first thing is to let more people enter the store. Customers can only try it on when they enter the store. So, how can we do it?

Stand in the front yard or outside the door

Most shops are usually used to standing in two ways: around the checkout counter and on both sides of the gate. There are cashiers all around, so it is not easy for people outside to see it, and I feel that the atmosphere in the store is not good enough. Even if customers enter the store, they will feel that the employees are lazy. Standing on both sides of the gate is more like a "female security guard", which will have a sense of distance and some timid customers are afraid to come in.

Practice collocation

When the shop is not busy, the shopping guide can practice one-to-one, one-to-many and many-to-many clothes. Whether practicing one-to-many clothes or other styles, it has obvious effect on improving the rate of entering the store.

It can not only prepare for the next transaction, but also effectively clean up the inventory. Moreover, if your matching skills are recognized by customers, are you afraid that customers will not come?

Keep busy

Customers always like to walk into busy shops. A lively shop will make people feel that this shop has a good atmosphere, many customers and definitely good quality. Therefore, whether it is cleaning, adjusting the display of the store or even walking around the store, it will better attract pedestrians to enter the store.

Don't stare blankly, chat, play games or eat melon seeds when there are no customers. Such behavior will not only make customers reluctant to enter the store, but also affect the image of the store.

Try it on and take pictures.

Trying on and taking pictures in the store will make pedestrians outside the store think that the business in the store is very good, thus creating herd mentality and increasing the desire to enter the store.

Store image arrangement

Constantly adjusting the display will not only create a busy scene, but also change the image of the store, thus increasing the rate of entering the store.

Multiple friends circle

Pulling customers into their WeChat friends and sending more information about friends' circle of products and matching skills will naturally attract some customers.

Emotional links and invitations of old customers

Customers registered by phone or micro-signal will let employees contact actively. Usually, more emotional links and proper invitations will naturally increase the purchase frequency of these "effective customers", thus improving the effective rate of entering the store.

It's hard for you to make a phone call once, and customers will appear in the store the next day, so you need to keep in touch with old customers, for example, call each person five times a day, and maybe the customer you called today will come to your store ten days later.