How to make text advertisements?

Generally, as long as you pay attention to a few points, you can master the secrets of advertising pictures. Take the promotion or home page focus map as an example:

(1) the copy shall not exceed 15 words; The title should be novel and attractive (in fact, there should be gimmicks, not afraid of exaggeration, but it can be justified if it can be exaggerated)

② The main colors must be within three kinds; It's a colorful palette, so people can't see that primary and secondary affect the advertising effect

③ Be good at enlarging and highlighting key points with fonts; (This part is mostly used to highlight the brand name and contact information for special effects. )

(4) Distinguish the text from the background by the effect of the background color; (It is forbidden to use one color for text and background, so it will be difficult to see some text propaganda. )

⑤ If a model is used, only one model is used; (As the case may be, it is best to be simple and clean, but sometimes a group of people or several people try their best to concentrate on the task and not disperse the emissions. )

6. In general, the left picture is right; This situation is based on the browsing habits of most people. The first thing you see is the left, so you should attract people and make more important comments on the right. )

⑦ You must enter the website type/main name. (In this case, the advertisement is not placed on your own website. Whose advertisement is it? )

Contact information must be provided. (If you advertise on outreach, you must provide contact information and website address, especially if you call or QQ. ) Add it even if no one is watching. ) I have a lot of contact with this, because I was a graphic designer myself (before)

First, the scope of print advertising: In fact, like advertising companies, it only focuses on PS graphic design, CAD design, some 3D design and even interior design. So the industry involves advertising inkjet, interior design, animation display, corporate VI and so on.

Second, how to do it? PS plane should be the most, CAD is a must, 3DMAX is a must, and interior design is popular. Of course, if you want to be a boss, you must have these designers.

Third, how to operate, advertising is the local market, running municipalities, schools, enterprises and so on. Is your target customer.

The above is my personal understanding, not authoritative reference, but my experience, please don't copy it! You can trust me privately if you don't understand anything. I am now engaged in the advertising industry, but I recommend a software-Kenway's free office platform. It has the function of sending and receiving emails, supports the email content in the form of page (html), has its own html editor, and supports the import of email content from web pages.

How to operate: If you want to send an email in the form of a webpage (html), you can directly copy and paste (ctrl+v) your webpage into the input box of the email message (you will see this input box after clicking Write Email on the platform). The operation is simple. Note: the email itself will not support pictures unless you use attachments; To display a picture, the picture linked to your webpage must be online, that is, the picture on the Internet, not the picture on your computer. You should be a novice. It is recommended to practice in a graphic shop for half a year to understand the operation process and equipment operation of the shop. It's no use just talking, or you can go to Express Printing University, and there is a graphic shop entrepreneurship training for beginners like you.