On March 8 th, Goddess Day, how to do marketing activities to detonate passenger flow?

High-energy early warning, the annual Goddess Festival, her consumption is the dominant force in the market, how to take the lead in capturing divines's heart by marketing activities and venue layout design? What do you want to do this year's Goddess Festival marketing planning? Come here and have a look! 248 copies of the latest 2023 edition of March marketing plan for March 8 Goddess Day will give you a hint ~ ~ Case 1-Jiahua Du Ming March 8 Women's Day promotion plan, so that women can enjoy beauty. 1. Promotion background: The off-season at the beginning of the year coincides with Women's Day on March 8, which is a good season for women's merchandise sales in a year and also a season of alternating seasons. Take this opportunity to promote sales and handle inventory. Second, the promotion theme: a warm-hearted woman enjoys beauty. Third, the promotion time: March 4 -8. 4. Promotion purpose: attract the attention of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customer loyalty. What do you want to do this year's Goddess Festival marketing planning? Come here and have a look! 248 copies of the latest 2023 edition of March Goddess Festival marketing activities, here are some tips for you ~ ~ 5. Promotion methods: discount, sale, gift, points and lottery. 6. The promotion content (1) 1 is 2 times or 1.8 times or 1.5 times or 1.3 times the promotion period. (2) Beautiful special sale (1) Special sale goods: women's clothes, shoes and bags, underwear (2) Location: entrance on the first floor, atrium on the second floor, and third floor (3) Gifts after discount. On March 8th, the top 38 female customers presented exquisite gifts. (four) enjoy the discounted points. On March 8th, members will enjoy points according to the rules of mall membership points. Ordinary membership cards enjoy normal shopping points, silver cards enjoy 2 times points and gold cards enjoy 3.8 times points. (5) If you buy a lucky diamond in 380 yuan on the same day, you can get a free lucky coupon at the service center with the shopping receipt; 830 yuan will give all customers two, with a maximum of two for each customer. With this single lottery ticket, you can redeem the prize at the Fulang counter on the first floor of the East District, and have a chance to win a gold diamond pendant with a value of 1666 yuan 18K. Daily award setting: grand prize 1: 1666 lang 18K gold diamond pendant; 2 first prizes: 1 16 lang lucky pendant and A-level lucky card; 3 second prizes: 86 yuan Fulang lucky pendant and B-class lucky card; Fourth Prize: 66 yuan Fulang Lucky Pendant and Class C Lucky Card. (6) During the promotion of special cards, customers can apply for membership cards at the service center free of charge with the computer receipt of the day's shopping; On the same day, you can apply for a silver card for free when you have accumulated shopping in 800 yuan. Each customer is limited to one set. Seven. Generalization rule 1. For products that are promoted twice at 1 yuan or twice at 1.8 or 1.5 or 1.3, the sales staff will give customers corresponding discounts when invoicing; 2. The counters participating in the unified redemption promotion of shopping malls no longer enjoy the membership discount; 3. Goods sold during the promotion period need to be returned, and those who participate in the unified exchange promotion in the mall need to return the goods according to the actual amount at the time of payment; 4. Designate counters and commodities not to participate in the unified redemption promotion of shopping malls; 5. The receipt is valid on the same day, and it will be invalid after expiration. 8. Promote publicity 1. Newspaper advertisements. Banner, middle of escalator, painting or taking photos 3. SMS 4. X box in the venue, round card 5. Little POP6 at the cashier. 7. Shopping center broadcast (front door stereo) 9. Content of SMS (specific report separately) Enjoy the beauty on Women's Day, Jiahua Du Ming (formerly White Light) March 4th-. See 366 18006 X. Location, specification and name of the expense budget item for details. Quantity unit price/total amount/yuan X picture escalator entrance and atrium door 0.6× 1.6M430 yuan/set 1802POP cashier 30×40CM 10660 SMS members, Oriental members and Unicom customers /300000. Article 1350 Cover of Southern Metropolis Daily No.4 A16 Edition Color 24.8×6cm 130000 (original price) 18000 (price after 60% discount) Paint the windows on both sides of the main entrance /2483966 East Gate window/2/kloc /400400 Total 23006 XI. Promotion settlement and promotion expense allocation (1) is from March 4th to March 8th (***5 days). During the promotion period, the total sales of participating counters will be settled according to the corresponding promotion deduction points. The details are as follows: 1 1 yuan twice, all shopping malls will be deducted 10% (the original deduction will no longer be implemented in shopping malls) 2 1 yuan 1.8 times, and shopping malls will be deducted1%(shopping malls 38+0.5 times the mall will deduct 12% (the original deduction will no longer be implemented by the mall) 4 1 yuan to 1.5 times (only participating in the promotion of "1 yuan to 1.5 times" and reaching a certain proportion), And the mall will be deducted 13% (the mall will no longer implement it) 5438+0.3 times of "promotion and reaching a certain proportion" and the mall will be deducted 14% (the mall will no longer implement the original deduction) 6 Not participating in the counter/adding 5% deduction on the basis of the original contract 12, sales forecast (/kloc 7-20, 4 days) 20 Calculate the comprehensive gross profit (1076555 yuan×12% (average discount rate)) 12965438 yuan (2) Cost 23006 yuan (3) Estimated gross profit106/. Completion time of serial number coordination in the promotion department1Supervisor sent a letter to all counters before February 28th. Ye Fuhua made statistics on participating counters before March 2nd. Ye Fuhua urged manufacturers to replenish goods in time before March 4th. Ye 4. Director of commodity department printed various publicity pages before March 4th. Vengo Fuhua arranged promotional publicity before May 4th. Vengo Fuhua 6 distributed goods to the service center during the registration promotion period. During the promotion period, Fu Jiahua 8 in wang xiaoli promoted the contents for salespersons and cashiers. On the morning of March 3rd and 4th, Fu Jiahua Ye 9 sent a member message. On March 4th, Wang made statistics on the sales of Guangqing Fujiahua 10 after promotion. On March 9th, Chen Taiwa, director of Ye Commodity Department, Fu Jiahua 1 1 explained the related promotion work. During the promotion period, Ye, Wang Xiaoli, Fu Jiahua 12 made a statistical analysis of the promotion data after the promotion. On March 9, Chen Taiwa Fu Jiahua 1. During the promotion period, it is planned to launch on the official WeChat account: commercial real estate repository-commercial real estate repository-scope-whole industrial chain-all formats-commercial real estate-shopping center-real estate-department store-supermarket-convenience store-commercial integration-retail business-expansion and joining-operation management-marketing planning-human resources-investment leasing-pre-commercial research. -Marketing planning-strategy promotion-contact activities-expansion and joining-financial financing-project management-big operation-full cost control-financial taxation-manpower training-opening preparation-real estate strategy-real estate marketing planning ~ commercial real estate marketing planning ~ commercial marketing planning (shopping center+department store+supermarket) ~ Brand marketing planning ~ Marketing planning whole industry chain scheme-all kinds of latest activities-education-promotion-appreciation meeting-press conference-store celebration-annual meeting-public welfare-shopping center-carnival-opening-roadshow-mother-child-parent-child-competition-market-promotion-party-appreciation meeting-festival-preheating-activity-subscription-delivery-housing exhibition-crowdfunding -More programs, materials, courses, cases, articles recommended 17, recruiting members for commercial real estate, shopping centers, retail businesses and department stores | Learning in a sustainable way. Meet a better self 16, recruitment of members of the elite circle of commercial real estate | Continue to learn practical knowledge of commercial real estate to be a better self 15, 2022 Shopping Mall Anniversary Collection 1763 Volume 14, WeChat official account operation cheats 90 tricks for quick operation guide 13. 359 special materials in the latest Valentine's Day activity plan in 2023 tell you how to do it. 9. How to make a beautiful shopping mall investment manual? Shopping center investment handbook 2 1 1 book, telling you to do so. 8. How to plan a wonderful annual meeting? In 2023, the budget of the planning process was 2293, and a set of standard processes of the annual meeting of the enterprise told you to plan like this. What if the 7.PDF file is encrypted? How to clear Word and Excel passwords, share three password clearing tools, simple, efficient and easy to use, and easily crack passwords! 6. How to write the annual work summary report? Just look at the 550 latest general year-end summary reports in 2022. 5. How to write the annual summary and debriefing report of the personnel manager? Look at 550 latest general year-end summary reports in 2022, that's enough! 4. Shopping center, commercial real estate, real estate department store, general annual promotion strategy plan, budget, public relations, 465,438+082 copies, the annual plan should be done. 3.2023 latest edition, Meichen marketing planning activity plan set, 360 volumes. 2. Shopping centers, real estate department stores, full-format VI guidance system cases, 458,654,38+0 copies, and public relations activity planning data collection (290 copies)