How can enterprises improve the effect of SMS marketing?

As we all know, SMS marketing is mainly divided into two parts, copywriting+SMS sending platform. However, I have worked hard to choose a reliable SMS sending platform, and the background data, PV, uv and arrival rate are all ok. Once sent out, it will sink into the sea without splashing any water. This is often because you ignore the copywriting part. You have been copying short messages into short messages, so it is inevitable that it will sink to the bottom of the sea. SMS copywriting needs to understand the following three points:

First of all, text messages should be sexy.

Due to the limitation of the media, it can only be presented in the form of words, and you can get in touch with you by hooking up with your users through words. So in copywriting, you must first attract your target users and make them interested, and then you can take the next step.

Second, the law of the word 100.

Since SMS copywriting is copywriting, there must be a routine. There is no doubt that its soul is short and pithy. Strictly abide by the rule of 100 words, and punctuation should not exceed 100 words, which is the premise!

Third, refine the selling points and output short message copy.

First, you need to think before you start writing. Who should you write this message to? See what content? What effect should I achieve after reading it? Secondly, after analysis, I refined my own core content. When writing, the content should be relevant to consumers. For example, adding the word "you" in a short message reflects the benefits. For example, if you get a reward of 100 ~ 2000 gold coins, the change will go up again. Then touch the action, such as add: open the connection to get it directly, and then match your own connection.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).