How to develop customers when you are just doing foreign trade

Customer approach to foreign trade development;

1, start to understand the company's product advantages, price (quotation and trend) and product features (selling points).

This is very important, because the next work will focus on this. Many newcomers want to develop customers from the beginning, but the more anxious they are to develop customers, the less they can develop. You must master the basics first, otherwise you can't open a bill even if you give the intended customer to you. This is inevitable, so you must lay a good foundation first.

Especially in terms of price, because customers in many countries only pay attention to price, if you have no advantage in price at this time, it will take some thought to win customers, so you need more argumentation and analysis in terms of price, and of course you need a little strategy in price negotiation. The formulation of strategy depends on whether you have a clear understanding of the product.

2. Understand the strength of the company.

For example, the company is a foreign trade company, and the payment terms are generally relatively loose. If the factory is a foreign trade department, the factory controls the return on capital. Strictly speaking, the account period is usually not too long. However, the current trend is that large foreign customers tend to directly connect with powerful factories, so that they can have more price advantages and technical exchanges.

So if you are in a factory, you should make full use of all the advantages of the factory. If you work in a company, you should find out the advantages of your company. These are your bargaining chips with your clients. Both the company and the factory have specific advantages, and there are still many differences in operation depending on their own research and development.

3. Foreign trade process and basic skills.

The ability of English writing, the understanding of foreign trade terms and the mastery of foreign trade processes cannot be mastered overnight, and it is necessary to accumulate habits from the beginning. English, in particular, is not a very good friend, so we should practice in advance, especially pay attention to oral practice.

Although there are many ways to use e-mail, you can still look up words when you write an e-mail. There is really no chance for you to look up words in the oral exam, especially when you are on the phone, you can't even use body language. Your English will be tested at this time, so you should pay special attention to your spoken English when practicing.

Extended data search customers

There are many methods, but the first and most important method for newcomers is Google search. Google+ keyword search, different regions need to change different languages, different keywords, and image search. Then you can learn about social platforms, and Linkedin and Facebook can also try to learn about them first.

Then there are B2B websites such as Alibaba, domestic industry websites and the list of exhibitors. Many don't describe it too much. There are many ways for each channel, and it is very useful to use them well. Newcomers had better master a way first, so they don't have to be greedy.

What I just said is online, and there are exhibitions and the like offline, but newcomers are not very good at it. In the early days, they will be mainly online. After all, many companies rarely have the opportunity to attend exhibitions.

Mail development customer

In other words, opening a letter is actually very simple, and there is no pressure for most newcomers. Look at the template and try to write a few letters first. As long as the focus is prominent, the content is concise, and the title is slightly attractive, in fact, this is almost the same. Don't care too much about whether the language is beautiful, it is best to be fluent and simple.

Generally speaking, foreign trade beginners need hundreds of emails to get the first reply, and the reply content may just be uninterested. However, we should stick to sending letters. Sometimes it takes some luck and probability to open a letter. Send more letters, and you will have a chance.

Mobile phone development customers

When the email has been sent for a long time without results, you can also try calling (the company's landline or Skype). Telephone is actually the fastest and most effective way, but many people will not try this way because of their limited English level and lack of courage.

Calling for the first time may be painful for beginners, but it is necessary! It should be noted that it is best to prepare a pen and paper in advance and record key information, so as not to forget everything after hanging up the phone because of nervousness. Secondly, you must be confident, relaxed and humorous before you can chat with friends.

And your first call is likely to be disconnected or you can't find the person you are looking for. This is normal, just be prepared. If you call a customer who only has a phone number, you'd better go to the mailbox or other contact information to facilitate long-term contact in the future.

Use the company's existing platform

Each company provides different platforms for employees. To make full use of these platforms and resources, it is very difficult to develop new platforms by yourself in the early stage, so we must make good use of the existing ones. Of course, if your colleagues are willing to teach you, you should make good use of their resources. Many times, experience is very useful. It is also feasible to learn with an open mind and share the fruits of labor when necessary.

It is normal that most colleagues are unwilling to teach you and cooperate with you. Let's relax. Don't feel any negative about this company. This is the case with foreign trade. Unlike other jobs, everyone is willing to share and communicate together, and even spare no effort to help you. This is hard to meet in foreign trade.