How many ways can customers meet? What are the advantages and disadvantages of each?

Telephone reservation is the most commonly used method in modern promotion activities. Its advantages lie in its rapidity, convenience, economy and quickness, which protects customers from sudden visits, saves salespeople from the pain of running around, and saves a lot of time and unnecessary travel expenses. The key to the success of telephone booking is that the salesman must know how to make a phone call and make the other party think it is really necessary to see you.

Because of the lack of mutual understanding between customers and salespeople, telephone booking is also the most likely to cause customers' doubts and suspicions, so salespeople must be familiar with the principles of telephone booking and master the correct methods of telephone booking. When making a phone call, the salesperson should design the opening remarks in advance and pay attention to the organization and use skills of the language.

2. Letter appointment method

The letter interview method refers to the sales staff meeting customers by letter or email. Letter dating is a more effective medium than telephone. With the progress of the times, many new media have appeared, but most people think that letters can express respect for others better than telephone calls.

Common ways to meet customers are personal letters, official company letters, meeting notices, invitations, notes, emails, etc. In addition, you can send advertisements, catalogues, advertising brochures, etc. Together, increase your concern for customers.

Letter booking is simple, fast, easy to master and low in cost, and can be delivered to target customers without obstacles when facing customers face to face.

However, this method also has some limitations, such as: it takes a long time to make an appointment by mail, which is not suitable for fast appointment; Many customers are not interested in sales appointment letters or even open them. Appointments written by salespeople who spend more time and energy are often like mud cows entering the sea.

3, face-to-face meeting method

This is a way for salespeople to meet customers face to face. This kind of appointment is simple and common, and it is an ideal way to make an appointment. Through this kind of appointment, salespeople can not only get to know customers, but also promote two-way communication, shorten the distance between them and easily reach the time and place of appointment.

When using this method in detail, the salesperson needs to observe the words and feelings, improvise and use some skills flexibly to ensure the completion of the appointment. For example, when you meet unexpectedly on the road, when you meet and shake hands, when you get up and leave, the salesperson should seize the opportunity to meet.

Face-to-face visit has five advantages: first, it is conducive to developing bilateral relations and deepening feelings; Secondly, it helps the sales staff to make further preparations for the visit;

Third, face-to-face signing is generally reliable, sometimes the content of face-to-face signing is more complicated, and the non-face signing is unclear; Fourth, face-to-face appointment can also prevent leaks and effectively keep business secrets; Finally, face-to-face appointment is also a simple way to meet and visit.

Of course, the face-to-face approach also has certain limitations: first, the face-to-face approach has certain geographical limitations; Secondly, it is inefficient. Even if the salesman can satisfy every customer in time, it is inefficient as an ancient way. Third, although face-to-face appointment is simple, it is easy to cause misunderstanding;

Fourth, once the face-to-face appointment is rejected by the customer, it will make the salesman face-to-face embarrassed, resulting in a passive and unfavorable situation, which is not conducive to the next contact and visit; Finally, face-to-face appointment is useless for some sales targets that cannot be visited or approached.

Extended data:

The importance of meeting customers

1. Booking helps to get close to customers.

In many cases, it is not difficult to get close to customers. However, due to some prejudice against salespeople in society, some customers do not welcome salespeople to visit and do not want outsiders to interfere with their daily work, which is also out of self-protection awareness. Always be wary of salespeople who take the initiative to come to the door.

2. Appointment is helpful for sales interview.

By making an appointment in advance and obtaining the consent of the customer, the salesperson can initially win the trust and support of the customer and have a perceptual understanding of the customer.

By making an appointment in advance, customers can make appropriate arrangements for the time and place of the appointment, and they will also have their own considerations for the sales suggestions of the sales staff, paving the way for further sales interviews and making full preparations for both parties. When making an appointment, the salesman should arrive at the appointment place on time at the appointed time, leaving a good impression of punctuality and trustworthiness.

3. Appointment is helpful for sales forecast.

Promotion forecast is to predict various situations that may occur in future promotion activities according to objective facts and customers' initial reactions. That is, to understand the personality and hobbies of customers, and to make a realistic estimate of the promotion negotiations and the objections raised by customers. For example, if customers agree to meet alone, it may show that they attach great importance to it.

If the customer agrees to discuss at home after work, it is conceivable that the potential customer and his wife, children and friends may be present to participate in the discussion, or explain the customer's family democratic style, or he does not have the final decision-making power.

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