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The first secret is the cover.

The cover is the face of the work and the standard for recommendation. In search and recommendation scenarios, the video cover serves as the first glance of the video content, which greatly affects the user's willingness to click. Especially when the display area is limited, if the highlight parts of the video are not displayed, it will be a waste of traffic.

To display a good cover, there are several requirements. The most basic thing is that the level of analysis must be high enough, absolutely clear, and not take risks. Next, users can see the key points at a glance. Food, ingredients or at least cooking tools should be placed on the food track, finished products and tools should see artifacts, etc.

The second secret is the title.

The title is our copy. Of course, the textual nature of the entire video content doesn't make every one of you a headline party. As the video plays, the copy actually becomes a comment, keeping fans interested in your entire video.

For example, there was a very popular video on Douyin before. The content was of a person sitting in a taxi, and the scenery outside the window was very ordinary and dull in terms of video content. But its copy states: It has been four years since I left my hometown and I still have nothing. I have to pay rent again tomorrow. I don't think I can survive. Can the friends who saw it give me some praise and encouragement? ”

Such a title may seem simple, but it can immediately arouse everyone’s shouts, and everyone will naturally praise you.

In addition, cooperate with your content to create memes. Or guiding fans to leave comments is also the key to gaining traffic. For example, you can use titles to encourage fans to find answers in the video or in the comment area, thereby creating a sense of interaction.

In Su. In Hao’s easter egg class, he shared two tips. Friends who want to know can check it out and review after class.

In this way, when the video playback volume and completion rate increase, the algorithm system will be sure. Will judge that your content has exposure value, thereby gaining the blessing of traffic

The third point is BGM.”

Regarding background sound, we recommend the background sound of short video platforms. The platform will work with third-party music companies and must support this part of popular music. Therefore, when operating, we try to choose tracks and popular tracks pushed by the platform to gain traffic.

For example, most short video platforms will design a music list, so you can choose from this ranking. This way, when fans click on the song album, they will naturally have a chance to view your video. At this time, you can use the cover to attract fans to watch and gain traffic.

Of course, it is best if the content matches the tone of the music, so your video is more likely to become a popular style. For example, the music "Confirming Eyes" is paired with animal images. This popular video is a typical combination of popular music and a video for the occasion.

Fourth, participate in official activities.

Participate in official activities and continuously follow up on time-sensitive topics, hot topics and challenges.

This is the same as Weibo hot search. You may not be able to create hot spots, but you can ride on them. Taking advantage of hot activity topics can not only effectively save operating costs, but also greatly increase the probability that the content will become a hit.

In particular, the hot topics officially launched by the platform have greatly increased the exposure of content in its infancy. The algorithm recommendation mechanism of the short video platform will provide traffic support for hot activities. As long as you seize the opportunity to rub hot spots, it will not be difficult to complete the original accumulation of traffic. Therefore, keeping up with the hot topics on the platform can easily help you get on board in time and quickly gather traffic.

Of course, you can also create hot spots yourself. This is a more advanced and in-depth gameplay. I will talk about it in more detail in the operation class.

The fifth tip is to choose special effects and filters.

You can make full use of the fast playback, slow playback, reverse playback, excerpt loop playback and other functions provided by Douyin. The specific gameplay is diverse and will not be discussed here.

But I want to point out a misunderstanding, if your video resolution is very low, you have to add a layer of filter, which will not give your work extra points, but will affect the work because the image quality is blurry recommendation.

So when shooting, it is best to adjust the lighting effect you want, try to maintain the highest degree of picture restoration, and present the most realistic picture state.

The sixth secret is update frequency and release time.

The key to this little secret is to get users into a habit.

You must have a stable update mechanism, including various holidays, so that users will follow your videos regularly, and even look forward to online, likes, comments and forwarding. On the other hand, if you spend three days fishing and two days surfing the Internet, fans will not form a habit and have no expectations for you, and the corresponding fans will not stick to you.

As for the update time, I concluded that the best time to upload short video platforms is between 6 pm and 8 pm. This time is the most frequently used time by users. Of course, Douyin will be better than Kuaishou. Be active late.

For example, people who play Douyin will definitely prefer to watch videos late at night. The peak time for watching videos is from 9pm to 12pm, and they like to like and read comments. Kuaishou users have a relatively healthy schedule, focusing on 6:00 to 9:00 pm. Users prefer the sense of interactivity and commentary brought by comments.

You can arrange new frequency and release time according to the platform to grasp the traffic peak.

The seventh point is fan operation.

If a fan follows you and has a sense of interaction, then the fan will feel valued. Increased interaction also increases stickiness. In the early stages of growth, each person usually has dozens or hundreds of fans. Catching these fans is key. In daily operations, you should be good at finding some highly interactive fans and ensure communication with them. At the same time, you also need to listen to your fans’ suggestions and improve your content based on their needs.

In the early stages of the account, we should consciously manage these fans, strengthen interaction with them, raise questions in the comments, and let fans discuss. In this way, under the system algorithm, the comment rate also plays a key role in recommendations.

The eighth and final point is to make good use of large exposure resources

The update of WeChat 7.0 is also a major change in the industry and another competition from self-media. The newly launched Kan is the highlight after the revision. It is a window for WeChat to reward high-quality content, and it is also a new opportunity for amateurs to become personal Internet celebrities.

If you like to write your own articles and think your content is pretty good, but there is no channel to show you your style, then you can submit your articles to the accounts you usually follow, such as WeChat official WeChat account and Weibo. V, leave the author's introduction and WeChat ID in the article, and use the article to attract fans.

Of course, when watching popular short videos, you can also use the comment area to be clever and gain traffic.

Of course, in comparison, this method tests your content output ability, but again, although this method is difficult, it is also a good method, on the one hand, it can rub traffic , on the other hand, it can improve your content output capabilities. Even if there is no friction in the traffic, you will become more thoughtful. In fact, the final income is also your own.

Okay, these are the eight tips I will share with you today. In the next lesson I will teach you how to use data analysis to find fans. G” point.