Composition title: Gossip will eventually have the truth: no less than 800 words, written with Jay Chou's case, such as his debut, and then his influence.

Accidents are always unpredictable. Out of human instinct, people always want to know the reasons for some accidents. In the past, the common practice of relevant departments was to cover up and cover up the accident, and then release it or even not after all parties handled it properly, for fear that people would be unfavorable to themselves after knowing the truth. As a result, all kinds of gossip are flying all over the sky, and rumors cover up the truth and have a very bad influence. From now on, all public emergencies in our province will be announced to the public by SMS in time (see A08 edition of this newspaper on March 14 for details). Rumors stop at the truth, and the best way to deal with rumors is to announce the truth in the most effective way at the first time.

In this regard, we have learned a lot in the past. Needless to say, after the equipment explosion accident in Lanzhou Petrochemical Company last year, there were all kinds of rumors for a time, and the most widespread one was that the water quality of Lanzhou tap water was polluted by chemicals. Under the influence of rumors, Lanzhou mineral water storage prevailed that night, and the supermarket mineral water was out of stock. Some vendors buy large quantities of mineral water and sell it at high prices, which makes many citizens panic. In the early morning of the next day, the relevant departments issued authoritative news that the water quality in Lanzhou was not affected by SMS. On the same day, this newspaper published a news report that the tap water was not affected, which effectively eased the panic of the people. If the relevant departments can tell the truth to the public through various media at the first time of the accident, then this series of "actions" will not happen later, at least the scope of influence will not be so wide.

Traditional media have some defects when publishing emergencies, such as periodic restrictions, so it is impossible to publish emergencies unless they are broadcast live. To achieve the first release, we need to use some emerging media, such as the Internet and SMS. As a publishing platform for breaking news, SMS is the first choice at present. But at the same time, SMS has a fatal shortcoming, that is, the credibility of the content is not high. In recent years, "scandals" about SMS have emerged one after another. SMS crime, SMS fraud, SMS junk, and even guns and ammunition dare to sell by SMS. The "winning the lottery" is even more trivial, and people have begun to resent it. Under such circumstances, even if your content is authoritative, some people will question and refute it, and it will not have the due communication effect.

For many years, people have become accustomed to believing in traditional media, and "what the newspaper says" has become the common people's mantra, which is credibility. If we can't effectively manage and guide the short message publishing behavior and improve the credibility of short messages, the effect of using mobile phone short messages to publish public emergencies will be greatly reduced and people will not believe it.