What are the steps of the questionnaire?

1, the first step of questionnaire design is to grasp the purpose and content of the survey, and the essence of this step is actually to specify the information needed to design the questionnaire. This is also the first step of scheme design. For researchers who are directly involved in the design of the research scheme, they can also skip this step and start from the second step of questionnaire design.

2. For those researchers who have never participated in the scheme design, the first thing to do when designing the questionnaire is to fully understand the purpose and content of this survey.

3. We should seriously discuss the purpose, theme and theoretical hypothesis of the research, read the research plan carefully, consult and discuss with the plan designer, and make the problem concrete, organized and operable, that is, turn it into a series of measurable variables or indicators.

Second, collect information.

1. There are three main purposes to collect relevant information: one is to help researchers deepen their understanding of the problems under investigation; The second is to provide rich materials for problem design; The third is to form a clear concept of overall goal.

2. Interviewing individual interviewees when collecting information is helpful to understand the interviewees' experiences, habits, education level and understanding of questionnaire questions. We know very well that the problems that apply to college students may not necessarily apply to housewives. The greater the group difference of the respondents, the more difficult it is to design a questionnaire suitable for the whole group.

Third, determine the investigation methods.

1, different types of survey methods have an impact on the questionnaire design. In face-to-face investigation, respondents can see the problems and talk face to face with the investigators, so they can ask long and complicated questions of various types.

2. During the telephone interview, the respondents can talk to the investigators, but they can't see the questionnaire, which determines that they can only ask short questions. The mailing questionnaire is filled out by oneself, and there is no direct communication between the respondents and the researchers, so the questions should be simpler and detailed.

3. In computer-aided access, we can realize more complicated skip-and-answer and randomized arrangement problems to reduce the deviation caused by order. Questionnaires for face-to-face interviews and telephone interviews should be designed in a dialogue way.

Fourth, determine the content.

1. Once the type of access is determined, the next step is to determine the content of each question: what should each question include, what should the questionnaire ask, whether it is comprehensive and relevant.

Verb (abbreviation of verb) decision structure

Generally speaking, there are two kinds of questions in the questionnaire: closed questions and open questions.

2. Open-ended questions, also known as unstructured questions and answers, are freely answered by the respondents in their own language, without providing specific questions for choosing answers.

3. Closed question and answer, also called structured question and answer, provides a set of alternative answers and a fixed answer format.

Baidu Encyclopedia-Questionnaire Survey