Beauty salon year-end appreciation meeting plan

# Planning # Introduce how a beauty salon should hold a special year-end appreciation meeting? The following is the planning channel!

The procedure of the year-end appreciation meeting of beauty salons Part I

First, the purpose of the event The beauty salon's year-end appreciation meeting will strengthen customer loyalty in the form of old customers, drive sales and improve the performance of beauty salons.

Through the exchange of terminal meetings, guide and educate customers' consumption concepts and health and beauty concepts. Use various promotional activities to retain old customers and develop new customers.

Second, the theme of the event

* * * Beauty Salon 20 19 Thanksgiving Appreciation Meeting

Third, the activity time

65438+2020 10 XX to XX

Fourth, the way of publicity:

1. Store hangs banners for publicity to attract customers.

2. Make flyers and invitations.

Verb (abbreviation of verb) activity process and content

(1) Preparatory work

1, host

2. Speech by the beauty salon owner (guest leader can be added)

3. Invitation cards, gifts (more than 100 copies) and invitation words activity flow cards.

4, beauty salon promotional film production

5. The clarity of all kinds of personnel. (Performers, awarding personnel, service personnel, organizers, group leaders and general leaders)

6. Matters related to the website. (Time, place, expenses, dining matters, accommodation matters, play routes, venue layout, stage sound effects setting, materials and personnel in place)

7. Time connection. (Check-in time, meeting time, party time, accommodation time, play time, return time, post-maintenance)

8. Program preparation. (Beauty salons can have programs)

9. Safety inspection and safety assessment

(2) Check-in time and matters

Check-in seats are confirmed, check-in service personnel are in place, background music (elegant progressive) begins, photography is in place, and guests enter the venue in turn to sign;

The service staff led the guests to their seats in turn, the tea boy poured the tea at the right time, and the beauty salon owner received it comprehensively. (Music is switched according to the guest's admission)

(C) party stage-the promotion of the overall image of beauty salons

After the guests enter the venue, the music fades and the lights cut in, first setting off the atmosphere for 3-5 minutes;

In order to attract the expectation of the guests, the host enters the venue, applause stops, music stops, lights chase, and the host enters the words.

(d) Speech stage of beauty salon owner-appreciation meeting of beauty salon manager.

The beauty salon owner took the stage, the music cut in, the light cut in, the scene was quiet, and the applause was real-time. After the leader finished speaking, the host interjected.

At the end of the meeting, the closing speech was delivered, the music was cut in, the introduction stage of cultural performances began, the lights were cut in, and the atmosphere was set off.

(5) Art performance stage. Staff style display

At the beginning of the cultural performance, the music cuts in, the lights cut in, the host enters and gives a speech to the cultural host.

Then the staff of the beauty salon went on stage to perform programs, so that customers could know versatile beauticians and deepen their impression of beauticians.

(6) Start the lottery.

The purpose of this lottery is to strengthen the interaction with customers, let customers actively participate in activities, give back to customers with true feelings, and let customers feel the intention of beauty salons. It is also a good opportunity for promotion.

(7) Dinner stage

Dinner service personnel are in place, guests and leaders enter the venue to propose a toast, and meals can be decided according to the situation.

Sixth, the year-end appreciation meeting customer invitation letter

Dear customer:

Hello! * * Beauty Salon and * * Company jointly create the 20th19th Anniversary Thanksgiving Appreciation Meeting, and invite you to come!

Here comes 20 19. In order to thank you for your company along the way, our store will hold an annual thank-you meeting on XX, 12, when there will be rich gifts.

There is still a chance to win the grand prize! You don't have to pay anything, as long as you can participate, there are gifts and prizes waiting for you! * * Welcome to the beauty salon!

Beauty Salon Year-end Appreciation Meeting Program Part II

First, the purpose and significance of the beauty salon's year-end thank-you meeting: Generally speaking, the beauty salon's year-end thank-you meeting has the following purposes:

1. Grateful customers-the end of the year is the peak season for all industries, giving back to old customers in various forms and strengthening customer loyalty.

Cultivate the feelings between customers and beauty salons in a pleasant atmosphere and promote customers and employees to become friends.

2, full customer coverage-a meeting to lock 90% of the old customers, so that customers do not lose.

3. Double performance-driving sales, improving the performance of beauty salons, and making great achievements in a short time.

4. Consumption upgrade-within 30 days, customer B will be upgraded to customer A, and customer C will be upgraded to customer B. Through terminal conference communication, customers will be guided and educated in the concepts of consumption, health and beauty.

5, innovation-the promotion of new products, new projects, to give customers a sense of freshness.

6, a large number of new employees-80% of the old customers introduce us to new customers, and use various promotional activities to retain old customers and develop new customers.

7. Absolute clinch a deal-80% of old customers clinch a deal, 50% of new customers clinch a deal.

8. Delineate employees-employees can earn more than 3 times in 30 days, which is conducive to the stability of the team. Through the influence of supervising teachers, we can strengthen beauticians' sales awareness and improve their sales ability.

9, lock in the future-80% of customers are firmly locked in, and the huge industry influence makes the beauty salon famous in the local area.

10, revitalize heavy customers-80% of sleeping customers are activated for consumption again.

Second, the year-end appreciation meeting of beauty salons is held in various ways.

Activity form: party+entertainment+appreciation+preferential policies+recharge consumption+drive people+lottery+dinner.

In the form of activities, the whole meeting can be connected in series through various entertainment programs, with discounts, promotions, new products, projects and other sales contents. Can be integrated into the game to increase interest and easily achieve sales purposes.

Third, the theme of the year-end appreciation meeting of beauty salons

Theme: Thanksgiving Appreciation Meeting, member carnival day, health culture festival, beauty and health forum, beauty and art festival, etc.

Fourth, the beauty salon year-end appreciation meeting design scheme

(1) The main purpose of the activity is to determine the real purpose of the activity and clarify the hope. Customer appreciation, gratitude meeting, cultural festival, corporate publicity, expert forum, new project promotion.

(2) Activity objective: to formulate the activity standard and performance, store image and customer accumulation. It must be digital, standardized and measurable.

(3) Activity content: Make corresponding activity content according to the activity theme, which can be single or combined.

(4) Publicity of activities

1, internal publicity:

(1), hanging banners and putting up advertisements in beauty salons to attract customers;

(2) The beautician preaches to the customers and transmits the activity information.

(3) Hang up the advertisement of the beauty salon's annual activity plan, and let customers explain the annual activity plan in detail in the store.

(4) Use SMS platform to send short messages to customers to inform the activity plan.

(5) The beautician calls customers and conducts telemarketing.

2. Publicity

(1), an out-of-store promotion.

(2) Distribute leaflets and invitations for publicity.

(3) Online advertising.

(4) Advertising media, newspapers, television and radio.

(5), outreach association publicity.

(6), marketing personnel external marketing.

(5), meeting policy

1, pre-conference marketing-determine preferential policies for pre-conference activities, pre-conference preparations and target performance.

2. In-conference marketing-making conference activity plans, activity details and preferential activities.

3. Post-meeting marketing-preferential policies and implementation measures for customers who have not completed the transaction after the meeting.

(vi) Participants in the event

The main participants in the activity have the following roles: organizers (beauty salons), participants (customers), implementers (beauty salons, equipment providers, audio providers, performers), propagandists (advertisements, radio stations, journalists, me) and supporters (manufacturers, experts, partners).

(vii) Supporters of the event

Activity supporters mainly refer to beauty salon product suppliers and some social gatherings. A good meeting must have the strong support of manufacturers, which has an advantage in attracting customers.

(8) Activity time.

The year-end appreciation meeting of beauty salons is usually arranged at the end of the year, that is, at the end of 65438+February, and many people will also arrange it on New Year's Day next year, or around the Spring Festival. But for all walks of life, all kinds of customer activities, especially some supermarkets, should be held in advance to promote sales. In order to let customers spend money on their own beauty salons in advance when making other consumption, the time is arranged in 65438+February and 65438+ 10.

(9) Materials and accessories required for activities: omitted.