How to market a physical store, how to promote and operate it

With the increasing development of e-commerce, it is becoming more and more difficult to operate physical stores. Every time I go to a shopping mall, it seems that the shopping malls that used to be crowded at all times are no longer there. At that time, everyone felt that products in shopping malls were purchased crazily as if they were free of money. So in today’s era, everything is a combination of the Internet and e-commerce thinking. How can we bring physical store retail back to life? So, in new retail In this era, how do physical stores go online?

First, since e-commerce is so popular now, why don’t we take a ride on it? While opening physical stores offline, we can also build online stores for ourselves. Open an online store to complement our offline physical store. This can better drive sales in offline physical stores. When I went to a bookstore two days ago, I heard the "ding dong" sound on the computer of the bookstore lady. It seems that this lady is very smart and has started a new retail operation method.

Second, while perfectly integrating our offline physical stores with our own online stores, we must first solve the problem of personnel allocation. My personal suggestion is that those who sell online should focus on online sales as much as possible, and those who sell offline should focus on offline sales. Both have adapted to market demands through different professional trainings.

Third, for online store sales that exist in conjunction with your own physical store sales, the quality of your customer service personnel is very important. They must have patience and good affinity. For online personnel, when selecting sales personnel, they must choose those with relatively good writing skills and strong communication skills.

Fourth, for physical store sales, you must broaden your product sales channels and sales channels. If you have sufficient funds, open as many stores as possible. The choice of store lies in the essence rather than the quantity. Prime location selection is very important. Try to choose some crossroads with a lot of traffic or near schools or large shopping malls or markets. Business in such places is usually not bad.

Fifth, to do a good job in physical store sales, you must do a good job in the management of each of your store terminals. All stores must be managed uniformly, and it is best to set up a company to achieve unified management. Unified training for employees on the company's strategy and business philosophy, and detailed training for personnel in different positions, and even one-on-one training, to improve the quality of personnel to ultimately achieve management improvement and profitability of each physical store.

Sixth, provide performance management for the managers and all personnel of your physical store, establish a good welfare and reward mechanism, treat employees as human beings, and break down the workload layer by layer. If the task is exceeded, an excess reward will be given. If the task is completed on time, full performance salary will be paid. If the task is not completed, the performance-related salary will be deducted. If a competitive learning team is formed, then I believe employees will rush to improve themselves and sell hard.