Wang Jianlin's "internet plus" Plan: Fall or Transformation!

This is an era of subversion,

Physical retail was subverted by Taobao.

The sales of traditional household appliances were subverted by JD.COM,

Nokia was subverted by Apple.

The SMS of the operator was subverted by Tencent WeChat.

Banking has been subverted by Internet finance.

As if overnight,

Traditional industries have been singled out by the Internet. ...

Once the mighty giant falls,

Either switch,

There is no king forever in this world.

The Internet in China is destroying traditional industries, and everything may be rewritten and subverted. What are the Internet development paths of traditional giants such as Wanda, Evergrande, Suning, Gome, Gree and Haier? Can these "too big to fail" traditional giants successfully transform and subvert the Internet?

Established: 1988

Person in charge: Wang Jianlin

At the beginning of prosperity: Dalian Xigang District Housing Development Company

Wanda Commercial (Hong Kong stocks),

Wanda Cinema (A shares),

AMC film company (USA),

Wanda Hotel Development (Hong Kong stocks);

Wanda pictures,

Wanda Sports,

Wanda e-commerce,

Wanda travel,

Wanda finance.

Regional companies → national companies,

Residential real estate → commercial real estate,

Commercial real estate → comprehensive enterprise,

Value assets → light assets (internationalization)

From heavy assets to light assets,

From e-commerce to finance, from film and television to sports,

From tourism to children's entertainment

Natural Internet gene: "national husband" Wang Sicong, an investment, entrepreneurship and network celebrity, the Internet factor is comparable to the whole Wanda Group.

"National husband" Wang Sicong,

Investment, entrepreneurship, network celebrities,

The Internet factor in the body is comparable to that of the whole Wanda Group.

Wanda internet plus "index:

★★★★☆

As an established commercial real estate giant, Wanda, founded in 1988, has been standing for 28 years. If we judge by people's life span, we will be in our thirties. Wanda, which started from real estate, is ten years older than Internet giant BAT, but its market value is far from the same. To this end, as the "core think tank" of Wanda, Wang Jianlin tried his best to reverse Gan Kun.

Judging from the four major transformations in Wanda's growth process, Wang Jianlin is strategically located, and every transformation is extremely accurate. Wanda's latest transformation goal-"2211strategy". That is, by 2020, the enterprise will realize assets of 200 billion US dollars, market value of 200 billion US dollars, income of 654.38+000 billion US dollars and profit of 654.38+000 billion US dollars. Then, internet plus is the key to the realization of the fourth transformation goal, which cannot be avoided and affects the overall situation. Even Wang Jianlin himself said: "It is not easy to go online or offline, but the most difficult thing is offline." ... this is manual labor ... The Internet must be combined with entities, which is the so-called internet plus. "

Commercial real estate in China is currently in a critical period of transformation and innovation, with macroeconomic downturn and consumer market diversion before, followed by commercial real estate bubble, homogenization, marginalization and destocking. Seeking Internet transformation is the general trend. Wanda, a leading commercial real estate company, embraced the Internet with fierce speed, and all business channels under the system are actively exploring the combination with the Internet.

In 20 16, Wanda directly reduced its commercial real estate income from164 billion to100 billion. This-640 billion revolution will cause a series of domino effects, "a process of Wanda subverting Wanda."

As a consortium with shopping centers, the number of shoppers in wanda plaza was nearly 2 billion in 20 15, and it is expected to exceed 10 billion in 2020; With Suning Shang Yun as the consortium, the first batch of Suning Yundian will be stationed in more than 40 wanda plaza, Wanda Department Store will gradually upgrade and transform O2O business, and open the national layout of online and offline businesses; As a consortium with Vanke, the future "20,000 joint efforts" will be mainly carried out in the form of joint land acquisition and cooperative development, that is, the residential part of Vanke's development project and the commercial part of Wanda's development project, so as to realize complementary advantages.

Wanda claims that the future business operation will be based on informationization, and four platforms will be built on the big data platform: member management platform, points alliance, smart payment and marketing operation platform. At present, Wanda has been stationed in 26 provinces and 89 cities in China, with 5,000 brands paying attention to Wanda, 133 shopping centers and 20,000 stores, with a passenger flow of 2 billion yuan and annual sales of150 billion yuan. In 20 15, Wanda invested10 billion yuan in Chengdu to build a cloud computing center (mainly for future e-commerce). At present, the calculation and analysis of wanda plaza 133 passenger flow have been started.

Wang Jianlin said that in the past, Wanda's success depended on the urban complex, and it held wanda plaza through the cash flow generated by the sale of apartments and shops, which was a heavy asset model. Today, Wanda hopes to transform its assets. Wanda plaza's design, construction, investment promotion, operation, Huiyun system and e-commerce are all done by Wanda itself, using the Wanda brand, but all the investments are made by others, and the assets belong to investors. This model has no real estate sales and is a quasi-financial investment behavior. Wanda and investors are divided into net rental income. In short, this is a process of Wanda subverting Wanda.

Business in internet plus: From Wanhui.com to Feifan.com, Wanda E-commerce with a valuation of $3 billion is not without its merits.

In recent years, the pressure of manpower and rental costs, the impact of e-commerce, new business and the shrinking front of big brands have all become the inducements for the unsustainable physical retail industry. The life of physical retailers is sad, and Wanda commercial real estate, which sells houses by the rent and passenger flow of physical retailers, is naturally cold; Wang Jianlin realized long ago that Wanda's traditional commercial real estate "sell and rent" model is unsustainable and must be transformed.

So at the beginning of 20 12, Wanda announced its high-profile entry into e-commerce!

Wang Jianlin once said that it will take about three years to find the profit model or direction of Wanda e-commerce, and another variable is needed. So the variable came. 2014 On August 29th, Wanda (70% equity), Tencent (15% equity) and Baidu (15% equity) announced the establishment of Wanda e-commerce in Hong Kong with a registered capital of 5 billion yuan, threatening to invest 20 billion yuan to build the world's largest O2O e-commerce company within five years. At this point, Wanda e-commerce once again "resurrected with blood", and the domineering counterattack of the richest man once again abused ordinary people into slag. After nearly 7 months, the Wanda e-commerce platform "Feifan.com" was officially put into trial operation from 2065438 to March 28th, 2005.

In an exclusive media interview at the end of 20 15, Wang Jianlin summed up Wanda e-commerce like this: "Let's score 80 points. From left to right, we have now found a generally accepted solution. In the future, our company will mainly sell currency, not commodities, wealth management products and cooperation with banking institutions. We will complete the technical research and development by the end of March 20 16 and the business model test by the end of June. "

Internet plus Culture: The four holding groups of film and television, sports, tourism and children's entertainment are a huge global entertainment empire.

Wanda Culture Group includes four sections: film and television, sports, tourism and children's entertainment. In 20 15, the total revenue was 5 128 billion, up 45.7% year-on-year. The most typical feature of Wanda's layout in the cultural field is the global purchase in buy buy, which quickly opened up the whole industrial chain through a series of investment acquisitions, and finally established a global entertainment empire.

Some media people think: "Wanda, which has more than 100 wanda plaza, more than 50 five-star hotels and more than 150 five-star cinemas in China, is fully qualified to wait for Ali and JD.COM who are eager to move from online to offline. Just put forward various conditions for them and then wait for equity or subsidies. " This is definitely not the style of the richest man, Wang Jianlin. He has been fighting in the north for many years and has already started the journey of internationalization!

Wanda's enterprise chessboard is like this. Under the background of current consumption upgrading, sports, tourism, entertainment, shopping mall consumption and finance are the most valuable means for Wanda to control the flow of people. Wang Jianlin wants to complete the fourth transformation of Wanda in 20 18. By then, Wanda's film, television, sports, finance and other companies will all be listed, and two-thirds of Wanda's profits and income will come from the service industry. Its asset value and market value belong to world-class brands. Therefore, this transformation is the most profound and challenging for Wanda, completely giving up the original most profitable model, and it is a feat of killing Wanda with Wanda.

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