What should merchants pay attention to in SMS marketing?

Accurate address: It is convenient for some people to send short messages, but you have to pay for your convenience. Customers may delete it without reading it, which will not achieve the blessing effect and waste money. Therefore, when sending short messages to customers, we must address them accurately, such as, Manager Li, Brother Zhao, etc. In today's era of harassing text messages, I will try to make it easier. Last year, I wrote SMS addresses to more than 65,438+0,000 customers. Those days were basically occupied by short messages, and the gains were beyond my imagination.

The content is novel: Some people download some classic short messages online and send them to your customers. No matter whether the other party is male or female, old or young, they all use their own classic text messages. After a while, they themselves received the same message and could not help sighing. I read this message. Is it useful? Therefore, the content of short messages must be distinctive, so if you are afraid that you are not talented, please try to be brief, simple and practical, such as: Happy Mid-Autumn Festival, Happy Family, Happy Spring Festival and so on! It is short and can achieve the purpose of blessing. Every time I send my blessing to my customers, I always rack my brains to achieve my goal, because I know that a good short message represents my sincerity, which is better than calling your customers ten times and visiting them. Try it if you don't believe me. Short signature: some people add "limited liability company" when sending text messages to customers, which is unnecessary. Redundancy takes up space and trouble, and customers will think you are "rustic", as if you just bought a BB machine and kept ringing the bell; I just bought a mobile phone, and it's as naive as running on the main road. The signature is the abbreviation of the company plus your name.