What is the smart SMS reminder in Pinduoduo?

Pinduoduo Smart SMS Reminder refers to a tool to send short messages to users related to our store after a series of screening. The platform will screen consumers' gender, payment time, receiving area, payment amount and purchased goods. For consumers who have bought goods in stores, visited stores and haven't bought them for a long time, SMS service can remind consumers to share, including the recall of old customers and the transformation of new customers.

1. What is the smart SMS reminder in Pinduoduo?

Pinduoduo Smart SMS Reminder refers to a tool to send short messages to users related to our store after a series of screening.

The platform will screen consumers' gender, payment time, receiving area, payment amount and purchased goods.

For consumers who have bought in the store, visited the store and haven't bought for a long time, they will use SMS service to remind consumers to share, which has the characteristics of recalling old customers, transforming new customers and being efficient.

Second, why are things so cheap in Pinduoduo?

1, Pinduoduo is cheap, mainly for consumer groups to consume, that is, if consumers want to buy cheaper goods, they must bring their relatives and friends together. Through this group mode, commodity prices can naturally come down.

At the same time, Pinduoduo introduced many merchants through billions of subsidies, and merchants gave profits to consumers.

2. The logistics cost in Pinduoduo is relatively low. Because Pinduoduo Platform has a large number of shopping orders every day, Pinduoduo can find a logistics company to reduce the logistics cost as much as possible.

For logistics companies, it is better to be short of customers than to receive a large number of orders from Pinduoduo. As the logistics cost is depressed, the goods sold in Pinduoduo can be much cheaper.

3. Pinduoduo is different from Taobao and JD.COM. Pinduoduo platform products are mainly factory direct sales, which can save intermediate links and keep the product price very low.

Merchants on Taobao, JD.COM and other platforms are all agents, and the intermediate links are also to be overweight. When they reach consumers, the prices of goods are much more expensive.

4. Many consumers report that although the prices of goods on the Pinduoduo platform are very cheap, many goods are broken after several purchases, and the quality is really not up to standard.

Obviously, Pinduoduo takes a low-cost route, which makes it difficult to guarantee the quality of some commodities.

JD.COM, for example, pursues a high-quality commodity route. Therefore, the positioning of Pinduoduo and JD.COM is different, and it is not difficult to understand that the price of Pinduoduo is lower than that of JD.COM and Taobao.