What is the form of APP promotion and push?

Push push means that the server transmits information to the user's mobile phone interface in real time, actively and timely interacts with the user through the information push service, and pushes reminders, dynamics and other information to the user.

Push can be carried out according to specific user groups, regions, etc. Through real-time push, we can maintain interaction with users, improve user activity and retention rate, and shape user loyalty.

Extended data:

Promotion channel

1. Publish the APP.

In major mobile phone manufacturers' markets, major network operators, independent stores, third-party application stores, PC download stations, mobile phone WAP stations, etc. , will carry out a wide range of coverage, the bigger the platform, the better the promotion effect. At the same time, launch activities are carried out on platforms with large users and high requirements.

2. Media publicity

The mainstream self-media platform can not only enhance the APP brand, but also bring a lot of downloads. Of course, we must insist on making original content, keep updating every day, and seize hot events for brand marketing.

3. Offline promotion

By paying mobile phone manufacturers and operators to pre-install mobile phones, they exist in the factory and the user conversion rate is high. However, this method is expensive and it is difficult to obtain pre-installation qualification. You can also brush the machine in parallel or cooperate with authorized stores. User quality is high, viscosity is high, but the cost is too high.