What is Super Home Textile Exhibition?

Category: entertainment and leisure >> adventure

Problem description:

What is Super Home Textile Exhibition? What do you mainly do? How to participate?

Analysis:

1. What is Super Home Textile Exhibition?

Super Home Textile Exhibition is a large-scale planning activity based on B2C network platform sponsored by China Home Textile Network (Hangzhou Zhongjia Network Technology Co., Ltd.). The website of Super Home Textile Exhibition (1234 1) serves home textile brand enterprises (b) and home textile commodity consumers (c). Super Home Textiles Exhibition is held twice a year, namely, spring, summer and autumn and winter. Every activity will be selected by netizens through the website of Super Home Textile Exhibition. Super home textile exhibition is promoted by combining online and offline, aiming at panoramic display of excellent home textile brands at home and abroad; Collect consumers' opinions and suggestions on home textile brands and products in all directions; Brand-new promotion of modern home textile consumption concept and lifestyle.

2. Why do you want to hold a super home textile exhibition?

In recent years, China's home textile industry has developed rapidly at an annual rate of 20%, forming a number of brand enterprises. At the same time, with the development of economy, the demand of China consumers for home textiles is increasing. It can be said that a new era characterized by home textiles, integral home textiles and brand home textiles has arrived. In order to help consumers fully understand the major home textile brands and latest products in the domestic market and provide a cost-effective brand promotion platform for home textile enterprises, China Home Textile Network has carefully planned and launched the Super Home Textile Exhibition on the basis of long-term accumulation.

3. What kind of home textile enterprises can participate in the Super Home Textile Exhibition?

Super Home Textile Exhibition is open to all home textile brands. Home textile brand enterprises register members through the website of Super Home Textile Exhibition (1234 1), and once they pass the background audit of the administrator, they can participate in the brand selection activities of Super Home Textile Exhibition stars. After registered as an enterprise member, you can upload brand introduction, product pictures and enterprise information at any time. At the end of the year, our station will judge the star brands according to consumers' clicks, evaluations and votes. Home textile products mainly include the following categories: bedrooms, such as sheets and quilt covers; Living rooms, such as sofas and curtains; Bathrooms, such as bath towels and bathrobes; Kitchen utensils, such as tablecloths and aprons; Hotel category, hotel-specific home textile products; Outdoor categories, such as sleeping bags, tents, etc. ; Auto parts, such as cushions and steering wheel covers; Other categories, home textile products not mentioned above.

The participating home textile enterprise brands must meet the following three conditions at the same time:

1. owns its own brand and trademark.

2. The brand is used for terminal home textile products, directly facing consumers.

These products are available in the domestic market.

4. What is the selection criteria for the star brand of Super Home Textile Exhibition?

The evaluation of Super Home Textile Show is based on the browsing, voting and comments of consumers on the website of Super Home Textile Show (1234 1), and the brand "attention index" is comprehensively calculated, and five, four, three, two and one stars are ranked from high to low according to the brand "popularity index". Among them, the first Super Home Textile Exhibition will evaluate five stars 10, four stars 20, three stars 30, two stars 40 and one star 50. The website of Super Home Textile Exhibition will publish the rankings of major brands at any time, and award certificates, medals and trophies to enterprises after selecting the current star-rated brands.

5. How do netizens participate in the Super Home Textile Exhibition?

Individual members of Super Home Textile Exhibition are open to all consumers. Consumers can participate in Super Home Textile Exhibition after registering basic information, and you can get corresponding points for all actions such as logging in, clicking, voting, commenting and uploading "I show my home" text and pictures on this site. This site will publish the points list of individual members at any time, and send out exquisite home textile gifts every day according to the points. Individual members will deduct corresponding points after receiving gifts, but they can still continue to participate in activities, accumulate new points and win new prizes. Individual members with high total scores still have the opportunity to win the year-end award of this site.

Netizens must meet the following two conditions to participate in the Super Home Textile Exhibition:

1. Register as an individual member on the website of Super Home Textile Exhibition.

2. Actively participate in activities such as voting, browsing, commenting and "I love my family" in Super Home Textile Exhibition.

6. How do netizens win the Super Home Textile Exhibition Award?

Show a super home textile, and prizes are waiting for you every day! Consumers can participate in Super Home Textile Exhibition after registering basic information, and you can get corresponding points for all actions such as logging in, clicking, voting, commenting and uploading "I show my home" text and pictures on this site. This site will publish the points list of individual members at any time, and send a beautiful home textile gift every day (except Saturday, Sunday and holidays) according to the points. Individual members will deduct corresponding points after receiving gifts, but they can still continue to participate in activities, accumulate new points and win new prizes. Individual members with high total scores still have the opportunity to win the year-end award of this site. Super Home Textiles Exhibition began to distribute prizes from June 2006 1 65438+1October1,and the winners were announced before 5 pm every day.

7. Who is the organizer of Super Home Textile Exhibition?

Super Home Textile Exhibition is a B2C website under China Home Textile Network (hometex), and the activity is hosted by Hangzhou Zhongjia Network Technology Co., Ltd. ... China Home Textile Network is the portal website of China home textile industry. At present, 67 18 home textile enterprises have been included, with nearly 5000 registered members. Professionals from 55 countries and regions including the United States, Japan, Singapore, South Korea and Australia visited the website. China Home Textile Network has a high-quality team of more than 50 people. The website creates and edits more than 300 pieces of industry information including market quotation, reference quotation, enterprise trends, industry scanning, etc. every day through online collection, enterprise provision, telephone survey, etc., for free use by the industry. Website provides standard website, supply and demand information release, product display, brand display, website establishment and international promotion for home textile enterprises.

8. What is the future development goal of Super Home Textile Exhibition?

From July to June, 2006, 5438+00 was the preparation and construction stage of Super Home Textile Exhibition, during which the design and production of Super Home Textile Exhibition website was completed.

From October, 2006 to February, 2007, it was the first (autumn and winter) activity of Super Home Textile Exhibition. Through the centralized publicity, award-winning appraisal and promotion activities of home textile brands on this website, we will attract consumers and gather the popularity of the website.

From March 2007 to September 2007, it was the second (spring and summer) activity of Super Home Textiles Exhibition. At this stage, Super Home Textile Exhibition will launch the activity of "clinching a deal in the same city". Effectively combine network information release with traditional transactions, and provide home textile products purchase services for close Internet users through the way of "reading information online and trading in the same city".

From June 5438 to October 2007 10, Super Home Textile Exhibition entered the stage of e-commerce. While continuing to carry out "transactions in the same city", we will also carry out "transactions in different places", establish and optimize "online payment" systems and "logistics distribution" and "reputation evaluation" systems to help consumers across the country buy home textile products conveniently through the Internet.

9. How will Super Home Textile Exhibition be promoted?

1. Professional media

Professional media have great publicity value because they are aimed at people in the industry. China Home Textile Network is the largest professional home textile network in the world sponsored by China Home Textile Association. Home Information is the first professional magazine in China that won WeChat official account, and Home Textiles Business Information is the first DM publication with home textiles as its theme. By launching special reports of Super Home Textile Exhibition in these media, a three-dimensional publicity effect can be formed.

2. Online media

In order to maximize the publicity effect of Super Home Textile Exhibition, China Home Textile Network will use its own channels to organize dozens of well-known websites such as Alibaba, HC, Maimai, Global Textile Network and China Home Network to follow up the Super Home Textile Exhibition. The online media interview group will also collect and write a large number of reports from different angles around the theme of Super Home Textile Exhibition, and publish them on major websites at the same time, forming the propaganda effect of carpet bombing.

3. Regional media

Super Home Textile Exhibition will focus on home textile bases in Yuhang, Haining, Shaoxing, Xiaoshan and Nantong in Jiangsu, Wendeng, Binzhou in Shandong and Xiqiao in Guangdong.

4. Network promotion

Promote keywords such as home textiles, bedding, fabrics and towels on search engine websites such as Google and Baidu.

5. Other channels

Through cooperation with telecom and mobile companies, we will make full use of SMS, voice call, fax, e-mail, promotional materials and activities to promote the Super Home Textile Exhibition to the vast number of home textile brand enterprises and consumers.

10. What kind of business cooperation opportunities does Super Home Textile Exhibition provide for enterprises?

1. Title Cooperation

The title fee for each activity is 500,000 yuan. You can enjoy the following services:

(1) naming rights

All the promotional activities of Super Home Textiles Exhibition are named "XX Super Home Textiles Exhibition".

(2) agency right

Named enterprises can obtain the agency right of charging members (within a specific range). The agency price is 50% lower than the standard price.

(3) The right to host the Games

The named enterprise can get the right to hold awards or other related activities of Super Home Textile Exhibition.

(4) Priority

The named enterprise can get the priority naming right of the next Super Home Textile Exhibition.

(5) Advertising rights

The named enterprise can get the advertising space of the whole cooperation period on the homepage of Super Home Textile Exhibition website.

advertise

The Super Home Textile Show website * * * has four home page advertising spaces, all of which are 1 1,000 yuan/month.

3. paying members

Each brand charges a membership fee of 20,000 yuan, and can participate in/kloc-0 super home textile exhibitions twice a year (spring, summer, autumn and winter). Among them, 20% of the cost, that is, 4000 yuan, can be paid by home textile products. Paid members can publish and modify product pictures, brand introductions, promotional news, corporate news, etc. Any time. After an activity is over, all brands will get zero points and the selection will start again.