What is the market prospect of the education industry?

First of all, the education industry is a huge industry, and its development prospects are beyond doubt. Women's money and children are what users are most willing to invest in, so the prospects are very good. The key depends on how to do it.

Education and training industry:

The education and training industry can be further subdivided into two categories, teaching aids for primary and secondary school students (high school entrance examination tutoring, Mathematical Olympiad, specialty classes, etc.), and Vocational skills (computer, English) and exam training (study abroad, CET-4 or CET-6, postgraduate entrance examination) for college students or adults.

In short, each sub-industry has very different characteristics.

In the education and training industry, teaching aids for primary and secondary school students are well-known in this field, such as New Oriental, Xueersi, Excellence Education, etc.; if it is homework, it is relatively easy, so try to choose these more mature ones. institutions; if you start a business, you often start from the surrounding area (such as a community, region). You go to Business Street, my friend found it there. The business is always good and the profits are quite good!

Early childhood/preschool education (2-6 years old): The number of children aged 3-5 in the country is no less than 15 million. The number of children/infants aged 2-6 should be no less than 30 million. "Children cannot be allowed to lose at the starting line." In recent years, this starting line has been advanced to about 2 years old. Correspondingly, various industries and industries have also developed and grown. To summarize briefly, they include the following categories:

Educational toys: improve children's hands-on ability, observation ability and coordination ability (brain and limbs);

Imaging products: manufacturers represented by Hongen Education are developing and manufacturing Various types of animated books and audio-visual products with audio;

Educational electronics: In the early days, educational electronics manufacturers such as Backgammon and Noah's Boat did not pay enough attention to and invest in preschool children. In recent years, they have begun to develop/manufacturer products that are in line with children's habits and characteristics. Reading pens and reading machines, and BBK has launched a brand-new brand such as "Little Genius Baby Computer" to enter this field;

Early education institution category: This institution is different from kindergartens, and New Oriental targets them respectively. Training courses for children aged 0-2 and 2-3 years old include comprehensive physical fitness, music and English, dance and cooking skills;

Private kindergartens: Difficulty in enrolling children has become a common social phenomenon in most cities. Question, private kindergartens will become an important supplement to public kindergartens;

Educational applications: At present, more and more parents have purchased or are preparing to purchase iPad and other tablet devices for their children, so educational applications in the app store will be more enthusiastically sought after and welcomed;

Amusement-related categories: There is a mobile inflatable game equipment in the square near the community every day. It is said that it can earn a thousand yuan every day from Monday to Friday, and more on weekends and holidays. It's doubled. There are also roller skating coaches. Twenty or thirty children learn from two or three coaches every day, and their income is unknown.

Nine-year compulsory education (6-15 years old): the number of primary school students is 99.4 million. Based on this, it is estimated that the number of students enrolled in nine-year compulsory education is no less than 120 million. With such a big piece of cake, the top few in any specific industry can get a lot. Here is the same simple summary:

Online schools: Invite so-called "famous teachers from famous schools" to record a few videos, or directly use other people's videos to mark their own LOGO, and then post them online to open online schools. According to the school Collect dues.

Training institutions: Comprehensive and large-scale training institutions such as New Oriental, Xueersi, Xueda, etc. They will open branches and teaching institutions in many cities across the country, and will also open interest courses outside the Nine Subjects. Hobby and skill courses.

Some small training institutions/tutors, even if they only cover a single city, can still live a comfortable life as long as they have a good reputation and strong teachers;

Training schools: relatively single-business institutions, operating in a single city ( or covering fewer cities), the training projects are more subdivided, such as art and painting, vocal ear training, dance, martial arts, taekwondo, etc.;

Private schools: Public schools can no longer satisfy parents’ eagerness to “hope that their children will succeed.” So private (noble) companies came into being;

Educational electronics: In the early days, dozens of educational electronics manufacturers such as Xiaobawang, Wenquxing, and Kuaiyidian, and later BBK and Noah's Boat, were in early education machines and point-of-care machines. Competing in product segments such as reading pens, reading machines, learning machines, dictionary machines, student computers, and student tablet PCs are carving up this tens of billions of cakes while also providing tens of thousands of jobs;

Teaching instruments: Hundreds of thousands of primary and secondary schools across the country need corresponding teaching instruments, from rulers, compasses, protractors, globes, vernier calipers, balances, gyroscopes, test tubes, beakers, to microscopes, maps and wall charts. Each school will equip these according to its own funds. Teaching instruments, Wang Shi of Vanke Real Estate made his fortune in this early years. These low-tech things are generally issued and implemented through administrative means. If there is no one in the government, don't worry about it.

Teaching equipment: Different from teaching instruments, teaching equipment is larger and has a higher unit price. Such as multimedia classrooms, voice classrooms, computer classrooms, physical and chemical experimental equipment, printers, scanners, electronic whiteboards, projectors and other teaching auxiliary equipment.

Teaching aid market: Although the book industry is not very profitable now, the teaching aid market is an exception because of China's demographic dividend. Taking an ordinary city with a population of 5 million as an example, even if there are only 10 students in the nine-year school, there are 500,000 students. Each person orders one set of teaching aids per semester, and if each set is calculated at 100 yuan, there will be 50 million. scale. However, this industry is somewhat special and needs to be dealt with by the leaders of the education department and the Xinhua Bookstore system (Zhihu has related questions, please search for details).

Test question resources: There are currently many websites and institutions that are preparing test questions and resources. The middle school subject network is doing better. It has accumulated a considerable amount of test question resources through independent uploading by teachers across the country (payment of fees is required) and cooperation with schools. Student users need to pay if they want to use this resource.

Education informatization: In today's economically developed regions, primary and secondary schools have basically increased investment in the construction of information systems. As small as the school's official website and forum, as large as the test question bank, teaching plan (study plan) library, nine-subject teaching platform, digital campus system, online examination and training system, off-site interactive teaching and research system, etc., useful and useless systems and projects can It’s hard to say whether it’s usable or not, but every system is certainly not cheap. At present, the company that has been doing this field for a long time in China is Dongshi Ideal, products (systems)

Educational cloud learning: Currently, the hot topic in the education industry is cloud learning, and the enterprise standard for this concept was first released by Noah Education Electronics , in the foreseeable future, cloud learning e-book bags will ride on the national 12th Five-Year Education Development Outline and enter classrooms in primary and secondary schools across the country. They will even replace the current paper books and reduce the burden on students.