How to do promotional activities in clothing stores

For clothing stores to engage in promotional activities, especially large-scale promotional activities, a very detailed promotional plan is needed. If you want promotional activities to proceed smoothly, you must segment the promotional activity plan and clarify the person in charge and completion time of each link of the promotional activity. This generally includes detailed plan communication, establishment, dealer communication, supply and gift guarantee, and training. , Promotional material distribution tracking, etc. Requires project decomposition, refinement, quantification, time control, etc. The details include the following:

01. Dressing up

When festivals become a necessity in our lives, festival consumption will follow. So how to guide customers to join in this rolling wave of sales? In the wave of consumption, we need to tell consumers about our expressed product intentions, such as the combination of gifts and celebrations, the combination of holiday discounts and gifts, the combination of holiday celebrations and features, etc. This requires a thorough understanding of various aspects related to the product. In terms of packaging, it is the decoration we are familiar with. There are two types of decoration: technical decoration and service decoration. Technical decoration refers to the decoration of products and countertops, and service decoration refers to the decoration of the environment, conditions, personnel, etc., so the decoration is The significance of the link is very important. How to operate it needs to be determined according to different festivals, companies and merchants.

02. Promotional products

The decoration of the product needs to be fixed, not arbitrary. It should be based on the consumer group, consumption target, consumption value, consumption turnover period, and consumption habits of the product. To be sure, the consumer group of the product is relatively simple, and it can be popularized if it meets the appetite of those people. The consumption goal is mainly how to use the product, and the meaning of promotional use must be clearly stated. The consumption value after packaging or decoration should not be too high and should be the same as the general sales products, which is also a promotional meaning expressed in it. Consumption turnover period Generally speaking, the holiday consumption cycle will not be too high unless it is a product that is used regularly, but this does not require decoration. Therefore, the product cycle for holiday consumption is short, and the decoration should be as simple and lively as possible. Consumption habits are easier to understand. The geographical gap between the north and the south will be the main one. Therefore, the promotion methods of different regions need to be reflected on the product packaging. This is the detail.

03. Promotional countertop

The current promotional countertop not only includes product piles, counters, exclusive sales areas, etc., but a comprehensive promotion platform, so from the perspective of the platform The extended area is very large. When a company buys a merchant's floor or counter, it is a common practice to decorate it well and try to make it eye-catching and festive. It can use a variety of high-tech means to stimulate consumers' eyeballs, such as sound and light. The increase in packaging such as electronics and electricity will be the best attraction for countertops. From an extended perspective, the promotional countertop needs peripheral guidance, such as doorways, shopping guides, information desks, guides, etc. There are many objects that need to identify products. Centralized and extended display is the starting point of a comprehensive promotion platform.

04. Promotional environment

The promotion environment is intertwined with the interaction between the man-made environment and the overall environment, so that the effect of the environment can be shown. We know that a good environment can create benefits and can have a positive impact on the environment. The mood score of promotions is of great help. Therefore, when arranging or selecting a promotional environment, more and more attention is paid to the first choice of humanistic environment. So how to select promotions given by humanistic environment requires a relatively large understanding of festival culture. , What kind of humanistic care and promotion for what kind of festival will be the best way to organically combine it, and it is also a good cultural platform to display. The performance of humanistic environment is mainly reflected in the sales background of different cultures. The combination of products and culture will be the first consideration. Bundling humanistic and product sales can greatly reduce the close contact with consumers when purchasing and achieve perfection. Effect.

05. Promotional staff

What needs to be emphasized here is not the preparation of knowledge type, but the preparation of affinity. We know that promotion is an instant purchase behavior. Emotional, so having good affinity will be the first guarantee of modern promotional skills.

There need to be clear requirements for how to dress up promotional personnel. First, standard affinity-related etiquette and necessary auxiliary goals must be standardized; second, systematic product promotion procedures should be constructed, focusing on the constructive refinement of regional culture; third, Promote the organic utilization of various attitudes such as products and consumers, products and environment, products and services; fourth, find the best service standards for yourself, and tailor-made is a reasonable promotion requirement.

06. Qualitativeness

The qualitative nature of promotion is very important. Sometimes we are not very clear about the meaning of promotion, that is, it does not matter that promotion has a large weight, which leads to promotion based on popularity. It has been determined that the importance of holiday promotions is that sales are a climax, and many companies will definitely not let it go. However, when we actually arrive at the promotion site, it is difficult for us to find that the promotion regulations we originally formulated can be effectively implemented. They are often based on the situation on site. Although it is possible to do so, it will be in vain for a sales situation deliberately set for holiday promotions. The following situations will change, and the final promotion will become traditional and lose its characteristics. That is to say, promotion returns to its general sense.

As the saying goes, "A journey of a hundred miles will take half a mile", the key is execution. A good promotional copywriting, if it cannot be executed in place and there is no corresponding monitoring link, can only be a blank piece of paper and a lot of nonsense.