2020 Jewelry Business Plan Template

Any undertaking requires planning and planning. So a planning book is indispensable. How to write this jewelry business plan? The following is the "2020 Jewelry Business Plan Sample" compiled by me for your reference. You are welcome to read it. 2020 Jewelry Business Plan Sample (1)

1. Background Information

Franchise partners of xx’s major jewelry brands will gather in xx every year to participate in some brand training, health cocktail parties, Or communication meetings, etc., how to take advantage of the opportunity to promote the market expansion and flagship store business development with half the effort. For this reason, the brand development department will make an overall project plan for the brand promotion, so as to facilitate all xx colleagues to carry out the expansion work quickly and efficiently. and brand building efforts.

2. Obtain meeting information

Marketing department market developers, customer service personnel, general managers and department executives. Relevant contents that need to be investigated regularly:

1. Franchise partner meeting time, address, and schedule of activities.

2. Dealer list and contact information.

3. Dealers’ presence in the hotel and schedule of work and rest.

3. Determine the work content

(1) Before the meeting (communication)

1. Send an invitation letter to the franchise partner before departure: reminding you to bring some repairs by yourself Try the goods, mark the location of Lixin’s headquarters and flagship store, and provide the phone number of the account manager who receives the individual.

2. After the franchise partners arrived in Shenzhen, they sent a group text message online to emphasize their welcome to Shenzhen, and once again reminded them to visit the xx flagship store and related cooperation negotiations.

3. Can interactive arrangements be reached with the brand headquarters:

(1) Cooperation: ***Determine the cooperation project (forum theme, franchisee service project) together, sign a contract to establish a new one , reciprocity (discounts and offers), special merchants (free of maintenance fees during the promotion period for standing signs).

(2) Distribution of materials: xx materials are allowed to be distributed together, and xx information racks and x display racks are placed on site.

(3) Special topic description: A description of xx project cooperation will be arranged at the franchisee meeting.

(4) xx arranges the venue and holds a separate briefing session.

(2) Meeting (communication)

1. Conditions for obtaining an interview: hotel visit (make an appointment in advance).

2. Invite to visit the headquarters and flagship store.

3. The standard process of on-site promotion meeting, including the receptionist, feature film broadcast, explanation, on-site experience and other related services.

4. Special cooperation needs to be arranged with the general manager and reservations need to be made in advance.

5. Place relevant promotional materials (welcome sign in the lobby, welcome materials in the room) at the hotel.

6. Welcome banners and signboards for headquarters and flagship stores.

(3) Post-meeting (communication)

1. The customer service and supervision departments use the SMS platform to send messages to customers who have not visited, and convey the good atmosphere to customers who have visited via SMS To the franchise partners who have not yet arrived, and hope to visit the xx Jewelry xx flagship store in their spare time, and personally experience the faster, more economical and convenient beauty (repair) services, please consult the account manager for details.

2. Conduct a questionnaire survey on signed franchise partners and potential cooperative customers who have visited xx Beauty Center to inquire about service quality and improvement suggestions, and provide timely feedback to the brand development department to improve service quality in a timely manner.

4. Summarize the effectiveness of the promotion meeting

Three days after the regular communication meeting with franchise partners of each brand, the general manager will hold a summary meeting for this project to gather suggestions for deficiencies in each position. The minutes of the meeting will be compiled within 24 hours and submitted to the general manager for approval and distribution to the participants. 2020 Jewelry Business Plan Sample (2)

(1) Basic situation of the company

Give a brief introduction to the establishment time, registered capital, business products, employee size, etc.

(2) Product/service introduction

Briefly describe the company's main products and series of services.

(3) Industry/Market Analysis

Conduct a brief analysis of industry status, market capacity, market development prospects, and consumer acceptance.

(4) Business status

Brief analysis of market share and number of customers.

(5) Financial analysis

The company’s cumulative input, output, current year’s revenue and profit since its establishment.

(6) Financing plan

Financing amount, shareholding ratio, financing period, exit method.

Part One, Company Profile

(1) Company Introduction

Detailed introduction to the company’s background, scale, team, and capital composition.

1. Major shareholders

Name of shareholder, amount of capital contribution, form of capital contribution, share ratio, contact person, contact number.

2. Team introduction

Introduce the experience and success stories of each core team member in technology, operations or management.

3. Organizational structure

4. Employees

(2) Operating and financial history

(3) External public disclosure*** Relationship

Strategic support, partners, etc.

(4) Company business strategy

The development direction, development strategy and goals to be achieved in the near future and in the next 3-5 years.

Part 2, Products and Services

(1) Introduction to jewelry manufacturing products and services.

(2) Core competitiveness or technical advantages in jewelry manufacturing.

(3) Jewelry manufacturing product patents and registered trademarks.

Part Three, Industry and Market

(1) Industry Situation

The development history and trends of the jewelry manufacturing industry, technical barriers to entry into the industry, and trade Barriers and policy restrictions.

(2) Market potential

Analyze the jewelry manufacturing market capacity, market development prospects, consumer acceptance and consumption behavior.

(3) Industry competition analysis

Comparative analysis of major competitors and their advantages and disadvantages, including performance, price, service, etc.

(4) Revenue (profit) model

Business charges, revenue model, which business links and which customer groups obtain revenue and profits.

(5) Market planning

The company’s sales revenue forecast for the next 3-5 years. (In case of unsuccessful financing)

Part 4, Marketing Strategy

(1) Analysis of target market for jewelry manufacturing.

(2) Analysis of jewelry manufacturing customer behavior.

(3) Jewelry manufacturing and marketing business plan.

(1) Strategies for establishing sales networks, sales channels, agents, and distributors.

(2) Advertising and promotion strategies.

(3) Product/service pricing strategy.

(4) Incentive mechanism for the sales team.

(4) Quality control of jewelry manufacturing services.

Part 5, Financial Plan

Please provide the following financial forecast and explain the basis for the forecast:

Balance sheet of jewelry manufacturing projects in the next 3-5 years .

Cash flow statement of jewelry manufacturing projects in the next 3-5 years.

Profit and loss statement for the next 3-5 years.

Part Six, Financing Plan

(1) Financing Methods

Detailed description of how much capital is needed for future staged development, how much the company can provide, and what is needed How much to invest. Financing amount, shareholding ratio, and financing term.

(2) Purpose of funds

(3) Exit method

Part Seven, Risk Control

Describe the jewelry manufacturing project Risks that may be encountered during the implementation process and their countermeasures. Including: technical risk, market risk, management risk, policy risk, etc.

2020 Jewelry Business Plan Sample (3)

Part 1, Summary

1. Company Overview

2. Company’s Aims and Objectives

3. The company’s current equity structure

4. Funds invested and their uses

5. Introduction to the company’s current main products or services

6. Market Overview and marketing strategy

VII. Introduction to main business departments and performance

VIII. Core management team

IX. Description of company advantages

10. The company’s current capital increase needs to achieve its goals: reasons, amounts, methods, uses, and repayments

11. Financing plans (fund raising and investment methods and exit plans)

10 2. Financial analysis

1. Historical financial data

2. Financial projections

3. Assets and liabilities

Part 2. Overview

Chapter 1. Company Introduction

1. The Company’s Purpose

2. Company Profile Information

3. Functions of Each Department and business objectives

IV. Company management

1. Board of Directors

2. Management team

3. External support

Chapter 2, Technology and Products

1. Technology Description and Technology Holding

2. Jewelry Product Status

1. Main Product Catalog< /p>

2. Jewelry product characteristics

3. Introduction to products under development/to be developed

4. R&D plan and timetable

5. Intellectual property strategy

6. Intangible assets

3. Jewelry product production

1. Supply of resources and raw materials

2. Existing Production conditions and production capacity

3. Expansion facilities, requirements and costs, and production capacity after expansion

4. Original main equipment and additional equipment to be purchased

5 .Jewelry product standards, quality inspection and production cost control

6. Packaging, storage and transportation

Chapter 3. Jewelry market analysis

1. Market size, Market structure and division

2. Target market setting

3. Analysis of jewelry product consumer groups, consumption patterns, consumption habits and main factors affecting the jewelry market

< p> 4. The current market situation of the company’s jewelry products, the market development stage of the jewelry products (blank/new development/high growth/mature/saturated) jewelry product ranking and brand status

5. Market trend forecast and Market Opportunities

6. Industry Policies

Chapter 4. Competition Analysis

1. Whether there is an industry monopoly

2. From the market Look at the market share of competitors by segmentation

3. Main competitors: company strength, jewelry products

4. Analysis of potential competitors and changes in the jewelry market

< p> 5. Competitive Advantages of the Company’s Jewelry Products

Chapter 5. Marketing

1. Overview of Jewelry Marketing Plan

2. Formulation of Jewelry Sales Policy< /p>

3. Jewelry sales channels, methods, marketing links and after-sales services

4. Main business relationship status

5. Jewelry sales team situation and sales benefit distribution policy

VI. Promotion and market penetration

1. Main promotion methods

2. Advertising/PR strategy, media evaluation

VII. Jewelry product price plan

1. Jewelry pricing basis and price structure

2. Factors and countermeasures affecting changes in jewelry prices

8. Jewelry sales statistics and Sales record method, sales cycle calculation.

9. Jewelry market development plan, sales target

Chapter 6. Investment description

1. Funding requirement description (amount/period)

2. Fund usage plan and progress

3. Investment form (loan/interest rate/interest rate payment conditions/share conversion - common stock, preferred stock, optional equity/corresponding price, etc.)

IV. Capital structure

V. Return/repayment plan

VI. Description of the original liability structure of capital

VII. Investment mortgage

< p> 8. Investment guarantee

9. Equity structure after absorbing investment

10. Equity cost

11. Explanation of the degree of investor involvement in company management< /p>

12. Report

13. Payment of miscellaneous expenses

Chapter 7. Investment returns and exit

1. Stock listing

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2. Equity Transfer

3. Equity Repurchase

4. Dividends

Chapter 8. Risk Analysis

1. Resource risks

2. Jewelry market uncertainty risks

3. Jewelry research and development risks

4. Jewelry production uncertainty risks

5. Jewelry cost control risks

6. Competition risks

7. Policy risks

8. Financial risks

9. Management Risk

10. Bankruptcy Risk

Chapter 9. Management

1. Company Organizational Structure

2. Management System and labor contract

III. Personnel plan

IV. Salary and welfare plan

V. Equity distribution and stock subscription plan

Chapter Chapter 10. Financial Analysis

1. Financial Analysis Description

2. Financial Data Forecast

1. Sales Revenue Detailed Statement

2 . Cost and expense schedule

3. Salary level schedule

4. Fixed assets schedule

5. Balance sheet

6. Detailed statement of profit and profit distribution

7. Cash flow statement

8. Analysis of financial indicators