How about opening a children's clothing store?

The profit of children's wear is relatively high, generally 4.5% off purchase, 20% off sales, and nearly 70% profit. Moreover, there are many kinds of children's wear, so consumers can't make obvious price comparisons, and it is easy for shopkeepers to take the initiative!

One set for birthdays, one set for 6 1, two sets for Spring Festival and two sets for working days. You need at least six sets of clothes a year. Based on the average retail price of a suit 100 yuan, people's average consumption is as high as that of 600 yuan. With the increasing demand for quality and brand, this number will definitely be higher and higher!

What brands are there (

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): Paikelandi, Babudou, Balabala, Yingzifang, Xishi, Watermelon Taro, Shubilewa, Yaduo, Tinker Cat, Colorful Cloud Car, Pig Banna, Growing New World, Guo Li, etc.

Scope of business: children's wear wins by style and price, and the store scale is not high. At least 25 square meters can open a shop.

Capital investment: excluding rent and decoration, the purchase of 10 square meter is about 7000 yuan, and so on!

Mode of operation: single-brand franchise stores and multi-brand stores. Single brand stores basically take the form of joining. After signing an agreement with the manufacturer, the manufacturer provides decoration materials, product manuals, POP publicity, image counters, etc. Multi-brand stores are more flexible, including store decoration and price discounts.

Store decoration: Children's wear is a commodity that pursues individuality, and store decoration also needs to be full of individuality, which can be based on primary color wood shelf. As for the product placement, try to pose the product, not just hang a whole row! Because there are not many children's clothes, but fine!

Profit reference: anyway, children's wear will be overstocked, so the general situation is: the same batch of goods has high profit in the early stage and thin profit in the later stage. Excluding expenses, on average, the net profit is about 35%!

Purchase channels: there are basically children's wear wholesale markets all over the country! Children's wear is no better than baby products, and can be delivered by the distribution center, because the styles are updated quickly, and the shopkeepers who operate children's wear must purchase their own goods.

Competitive environment: Because the entry threshold is low, there are many competitors who run children's clothing stores, but most of them are ordinary, and only a few stores can become top representatives, not because of the shortage of funds, but because the operation of children's clothing procurement requires special judgment, prepared observation of styles, colors, prices and consumer psychology and keen promotion ability, so ordinary shopkeepers can't do it! If you have less abilities, you should be more careful when you set foot in the children's wear industry!

Note: The product backlog is the most important problem in children's clothing stores. Many stores lose money on the backlog of products, and many stores don't lose money, but earn a pile of backlog goods.

Two choices: if the local consumption power is strong, people have high recognition of brands, and shopkeepers are not proficient in clothing, then we should consider making a single brand, taking the alliance route and opening up the market with the help of manufacturers; If the local consumption power is average, the brand doesn't matter, but it is more suitable for making a variety of products. But there is a premise that the owners need to know fairly well: brand consumption is an inevitable trend!

No matter what store you open, it's not easy. Shopkeepers need patience, and few people may be interested in the early stage. At this time, the store mainly does a good job in publicity and service, and exchanges more repeat customers with its sincerity, so the store business will naturally flourish.