Brief introduction of SMS

SMS (Short Message Service) is the earliest short message service and the most popular short message service at present. At present, the length of this short message is limited to 140 bytes, which can be text. Short message is welcomed by the public because of its simple and convenient use function, but it always belongs to the first generation wireless data service, and there are technical standards restrictions on its content and application.

Short message server enables mobile phones (including Pocket PC phones) to send short messages using GSM network. It has many interesting functions:

The maximum length of an SMS message can include 160 characters (even binary).

SMS is also a store and forward service. In other words, short messages are not sent directly from the sender to the receiver, but are always forwarded through the short message center. If the recipient is disconnected (the phone may be turned off), the message will be sent when the recipient connects again.

SMS has the function of sending a message to confirm. This means that SMS is different from paging, and users don't simply send short messages and then believe that the messages have been sent successfully. On the contrary, the short message sender can receive the return message and inform them whether the short message has been sent successfully.

The sending and receiving of SMS messages can be synchronized with GSM voice.

SMS short messages are charged per message, so they are much more expensive (per byte) than data sent over IP-based networks (for example, using GPRS).

To use SMS short message service, users need to subscribe to a mobile network that supports SMS, and the use of SMS must be enabled for this user. Users need to have a destination to send or receive short messages. This destination is usually another mobile phone, but it can also be a server. Finally, users need to have a mobile phone that supports short messages and know how to send or read short messages with their specific mobile phone. Taking five companies, A, B, C, D and E, as examples, this paper expounds the application effect and application prospect of short message group sending system in enterprises:

Company A is a comprehensive large-scale sales enterprise.

SMS is applied to internal management, business system and customer service system: Company A has more than 100 business divisions in China, and needs to provide regional managers with a lot of business information such as new product information and price adjustment in time in their daily work. Before the application of SMS, these things were mainly done by telephone or email, which required a lot of manpower and was often delayed due to various factors. Now it can be done easily and quickly by SMS. In addition, Company A has nearly 50,000 member customers all over the country. In the past, it was necessary to send them small leaflets such as commodity information, promotion information and holiday greetings by email. High cost, heavy workload and slow speed. After using SMS, email is replaced by SMS as much as possible. Other aspects, such as the salesman's monthly planned tasks, completion, business commission, etc., are reminded by SMS.

Company B is a large foreign-funded enterprise.

The SMS application is as follows:

1, send information (such as meeting notice, customer information, etc. );

2. Information query (such as customer order status, employee salary package information, etc.). );

3. Club member management (such as birthday congratulations, club news, member reward notice, personalized information service, etc.). )

Company C is an insurance company, and the SMS application is as follows:

1, internal information transfer (such as meeting notice, activity notice, etc.). );

2. Business management (sending business information such as policy approval results to more than 4,500 business brokers);

3. Information inquiry (such as policy notice, payment information, business commission, etc.). );

4. Customer service (transmitting renewal notice and other information to more than 654.38+00,000 insured users).

Company D is an investment consulting company.

The application of SMS is: massive information, and the expert advice on securities investment can be delivered to hundreds of customers in a few minutes. This function can't be realized by other communication methods.

Company travel company, SMS application is as follows:

1, information transmission (such as meeting notice, tour group assembly notice, etc. );

2, information query (such as ticket information, hotel information, travel routes and other information query);

3. Customer service (such as booking air tickets, hotels, notifying visa results, etc.). ). If the "thumb revolution" triggered by the mobile phone chat boom has begun, then the participation of industry users can be regarded as a milestone. As a result, the content brought by SMS has developed from entertainment to service, and SMS itself has also moved from culture to business. Maybe one day, people who are standing on the street and constantly pressing mobile phone messages are not only young people who use it to chat, but also business people on business trips, tourists in a hurry, or you, me and him. A few days ago, some short message services serving all aspects of people's lives were launched one after another. In the newly opened short message service, the two sides of information transmission become commercial organizations and their users. The GSM communication network is combined with the computer network within the enterprise to achieve the purpose of communication between the two sides by sending and receiving plain text messages to the user's mobile phone. Industry SMS service has been involved in education, finance, transportation, quarantine, electric power, talents and other fields. -Bank SMS service-Keep abreast of the flow of books. With the continuous development of the economy, people have more and more opportunities to deal with banks, but the thought of going to the bank to queue up for work will inevitably make people feel nervous. Recently, the bank opened a short message service, which relieved people's worries. The convenience of this service is mainly reflected in its instant notification function. Users can apply for opening procedures through websites and call centers, and establish the corresponding relationship between accounts (corporate accounts or private accounts) and mobile phone numbers. Consumers can flexibly set a variety of short message conditions according to their own personalized requirements. When the change of account funds meets the requirements, the financial system can immediately send a short message to the user's mobile phone. The main forms are: single notice of exceeding the amount, notice of exceeding the upper and lower limits of the balance, notice of exceeding the accumulated amount, etc. Real-time monitoring of users' funds allows users to know their accounts at any time. The specific items of sending SMS are:

Bank card business-notice of handling fee, notice of interest settlement, notice of overdraft repayment, etc.

Personal loan-notice of loan application and audit result, notice of interest payment, notice of repayment, etc. ;

Collecting and paying on behalf of others-paying wages, paying fees, insufficient balance, etc. ;

Personal finance-notification of successful results of electronic remittance, etc.

Mobile phone operation of SMS-document transmission in inspection and quarantine customs system

Not everyone will often go to the customs, but those who run through the customs will know that the procedures are cumbersome. The short message service used by the customs system has greatly reduced people's fatigue, which is mainly divided into two parts: electronic document delivery and electronic customs clearance.

Because all the customs clearance information of inbound and outbound goods between inspection and quarantine institutions all over the country will be exchanged through the inspection and quarantine e-commerce service platform, after the user registers on a specific website and determines the registration number, code and mobile phone number of the user's inspection and quarantine unit, the server will send the information status transmitted by the documents to the mobile phone in time.

By the same token, after the inspection and quarantine institutions all over the country have finished the inspection and quarantine of the import and export goods of enterprises, they will submit the customs clearance information to the e-commerce service platform, and the e-commerce service platform will exchange data with the customs, and the server will send the customs clearance information status consistent with the registration number and inspection applicant code determined by the user to the mobile phone.

Retail SMS —— A New Weapon of Price War

As we all know, many industries have entered the era of meager profit, which leads to more and more fierce price wars among retailers, and the prices of some commodities change almost three times a day. For such dealers, timely communication of information is particularly important. The newly launched SMS service in the retail industry is believed to help dealers solve their urgent needs. According to reports, there is such a case: a well-known brand mobile phone manufacturer has opened a number of mobile phone direct stores, and now cooperates with the mobile department to establish an internal information platform. Every time a dealer sells a mobile phone, the retail price, serial number and product characteristics of the mobile phone can be sent back to the headquarters by SMS, and the management center will make statistics and accounting, and make the next price strategy in time. At the same time, the head office can also convey information such as commodity inventory and commodity price to the clerk of each branch in this way.

The short message service in retail industry mainly includes three contents: such as commodity price adjustment, shortage notice and other management contents; The contents of information inquiry such as commodity inventory, commodity price and membership points; Promotion information, integral information, special commodity information and other member services. Securities short message-financial experts carry it with them.

Speaking of stock trading, are you still staring at the market with a small bench in the lobby of the stock exchange? If so, then you are too behind the times. At present, there are a variety of securities short message services, which can not only help you know the stock market in time, but also help you make the most wise choice. This kind of short message includes: expert financial management, intelligent decision-making, full tracking service of investment and financial assistant, system service and so on.

Expert financial services The professional securities analyst of the Securities Information Research Center puts forward the overall financial advice and portfolio method according to each user's different stock positions, different operating habits and different risk tolerance, and submits the scheme to the users by sending short messages.

Intelligent decision-making service system can provide customers with the analysis of current investment varieties one second before placing an order, and whether the trading decision of customers at this time conforms to their own investment or speculation principles.

The investment and financial assistant follows the financial assistant all the time, and will help customers customize the financial plan and investment principles through SMS, and organize customers who have the same interest in an investment to exchange experiences.

The contents of system services include: customized news, stock comments, return of order transactions, stock early warning, etc. Educational short message-the evolution of parents' contact book. The following news is bad news for naughty boys at school. I believe many people still remember their parents' contact book and tireless class teacher at school. Let's see how the teacher will report to the parents in the future. It is through the information platform built by mobile companies and schools that educational short messages send students' performance in school to their parents in time in the form of short messages. The main purpose of educational short message service is to build a communication bridge between teachers and parents, and to feed back students' daily learning situations such as lateness, early leave, truancy, usual performance, usual examination results, mid-term and final examination results, interests, hobbies, specialties, recent situation and comprehensive performance to parents, so that parents can keep abreast of their children's daily situation at school and cooperate with teachers to give necessary guidance.