Application of SMS platform

First, determine the purpose of marketing (why)

Before launching SMS marketing campaign, we must ask ourselves, why should we launch this marketing campaign? Why? The first step is to determine whether the purpose of SMS marketing is to promote the company brand, expand product sales or just to promote new products.

The purpose of determining marketing is to find out the marketing audience.

Second, determine the marketing audience (who)

Traditional marketing methods will list a series of labels to determine the audience when determining the audience.

. For example, the target group of an SUV car marketing activity: male, living in a big city, aged between 32 and 50, with an annual income of 30-100 w. When carrying out SMS marketing activities, it is necessary to determine the marketing audience. For example, shopkeepers can screen customers who have lost their customers and send targeted retention information to avoid customer loss.

Third, the text design of short message content (what)

The English definition of short message marketing is textmarketing, which belongs to the category of content marketing. The copy of SMS determines the success of this SMS marketing activity to a certain extent. Fourthly, there are two types of SMS marketing tools: 1, SMS group-sending platform or client: How to use it, put the contact number of marketing audience in a file, upload this file to SMS platform or client, edit the SMS content on the platform, and then click Send. 2.SMS SDK development kit or API interface program: If the information of the target population is stored in the enterprise CRM or database, it is obviously not suitable to export the information to a file, then the SMS interface can be used at this time. Connect with the existing CRM, ERP and database of the enterprise through the interface program, and conduct mass marketing of short messages through the interface. V. Summary and analysis of post-marketing data Domestic enterprises are relatively weak in statistical analysis of SMS marketing data, partly because enterprises have not actively done data analysis and are greatly influenced by operator policies. Choosing appropriate auxiliary software is helpful for shopkeepers to monitor the marketing effect of SMS.

The use of SMS group sending platform

For the development of enterprises, saving expenses and improving efficiency, it releases relevant information such as "discount information", "promotion activities" and "new product release" to target customers' mobile phones, which creates unlimited business opportunities for enterprises to establish brand image or occupy the market, and also greatly reduces advertising expenses for enterprises.

Through the integration of wireless CRM system and regional positioning technology, you can send/receive short messages and interact with your VIP members, target groups and effective customers. Achieve full-time customer communication, help millions of enterprises to establish a rapid communication platform with more than 400 million mobile phone users in China, and successfully seize mobile business opportunities.