How to plan a marketing plan

How to plan a marketing plan?

How to plan a marketing plan? It is essential to formulate an activity plan in advance in our work. The plan is a written plan and the details of the implementation of specific actions. , so that the work can be carried out better and more effectively. Let’s share how to plan a marketing plan. How to plan a marketing plan 1

Purpose of the activity:

1. Christmas and New Year’s Day are approaching, which is the peak season for cosmetics sales. This activity can increase daily sales and promote in-store sales. of overall sales.

2. This activity plan takes the overall sales in the store as the starting point and strives to increase the overall sales.

3. This event will have a great promotion effect on further increasing the local popularity of xx store, and will also help the store occupy a more favorable position in comparison with other competitors.

4. This event will help dealers plan the brand in the store and facilitate the meticulous management of the entire store.

Target audience:

Cosmetics consumers in and around xx city

Activity theme:

Welcome women with pure beauty during the Double Festival Heart

Activity method:

xx cosmetics store can adopt a chain promotion method of linking several stores, using four lines as the orderly development mode of the activity.

Specific links:

A. Taking the Double Festival as the main line, moving women’s hearts with pure beauty, and giving dazzling gifts on Christmas and New Year’s Day as the first line, highlighting the pure beauty of cosmetics stores For the overall characteristics of the store, it is recommended to print a Pure Beauty Savings Card. Customers who spend 48 yuan in the store can receive this card as a gift, become a member of our store, and receive an exquisite gift at the same time. Such a savings card can establish a relationship with your store. Long-term cooperative relationship with customers, and to a certain extent, create the image of a pure cosmetics store. This card can be used as cash according to the customer's consumption situation.

B. With the theme of “Welcome Double Festival, I’ll give you the best coupons”, two promotion models

(1) 68 yuan + 1 yuan = 168 yuan

Purchase over 68 yuan + 1 yuan worth of products worth 100 yuan for free (this product is mainly free of charge from manufacturers or agents to increase the excitement)

(2) 200 yuan = 400 yuan free gift Coupon

Get a voucher worth 200 yuan when you spend 200 yuan or more

(This voucher is mainly used to purchase designated products. It can be used as cash when purchasing designated products. You can choose to (Mainly products that have been disposed of)

A. Taking purchase and gift as the second line, highlighting the true feedback of the pure beauty cosmetics store to customers and friends who support and care, and attracting consumers to shop in the store with benefits.

The main brands’ gifts include buying 28 and getting 8 yuan free, and buying 98 and getting 18 yuan free.

B. Taking the independent gifts of each brand as the third line, each brand can propose a gift plan according to its own conditions. This can consolidate the old customers of the brand and attract some new customers, but it requires What is important to note is to try to achieve a dynamic balance in the gift intensity of each brand, so as to maintain the trend of multiple brands going hand in hand, which is of great importance and significance for maintaining the long-term survival of the brand.

(3) Determine the degree of stimulation: For promotion to be successful, the activity must be stimulating and able to stimulate

the target audience to participate. The higher the level of stimulation, the greater the response to promote sales, but there is also a diminishing marginal effect of this stimulation. Therefore, it is necessary to analyze and summarize based on promotional practices, and determine the appropriate level of stimulation and corresponding expense investment in conjunction with the objective market environment.

Event time and location:

December 30th to January 4th.

Advertising cooperation methods:

A successful promotional activity requires comprehensive advertising cooperation. What kind of advertising creativity and expression techniques are chosen, and what kind of coal hype are chosen, all mean different audience arrival rates and cost investments.

Based on the situation of this event, it is recommended that dealers print DM promotional color pages in A4 size and double-sided four-color copper plates. DM color pages should be beautifully designed to attract consumers’ attention.

At the same time, it is recommended that the store should make an image of the products participating in the event and the products given to consumers in the store, and place the X display racks of each brand at appropriate locations. It is best to use balloons, small Pendants and other decorations decorate the store space to create a warm and festive shopping atmosphere for this event and stimulate consumers' desire to buy psychologically.

Preliminary preparation:

(1) Personnel arrangement: "Everyone has something to do and someone is in charge of everything." There are no blank points and no intersections, otherwise you will get into trouble and lose sight of the other.

(2) Material preparation: The gifts, vouchers, samples, trial packs, lottery supplies and other spares needed for the event must be properly prepared. After listing them on a list, prepare according to the order to ensure Complete, otherwise it will inevitably lead to chaos on site.

(3) Plan experiment: This plan is determined on the basis of experience, so it is necessary to conduct experiments to judge whether the selection of promotional tools is correct, whether the level of stimulation is appropriate, and whether the existing channels are ideal.

Mid-term operation

The main content of mid-term operation is activity discipline and on-site control.

Discipline is the guarantee of combat effectiveness and a prerequisite for the perfect execution of the plan. In the plan, detailed provisions are made for the discipline of all aspects of the participants.

On-site control is mainly to arrange all links clearly, so that it is busy but not chaotic, and orderly. At the same time, during the implementation process, the scope, intensity, amount and focus of the promotion should be adjusted in a timely manner to maintain control of the promotion plan.

Later continuation:

In view of the successful experience of other boutiques, it is recommended that Sister Wang make more efforts in developing members, because the number of members can play a significant role in the development of your store. play a vital role.

Sales volume achieved by the activity:

Calculated based on 40% of the profit point, the sales volume of this activity should be more than 40,000 yuan, then the profit will be about 15,000 yuan. The investment in the above activity plan The ratio should reach 30-40% of the profit.

Accident prevention:

Accidents may occur in every activity. For example, weather changes may prevent promotion activities from being carried out, and interference from government departments such as urban management may prevent them from continuing. Therefore, necessary preparations in terms of manpower, material resources, and financial resources must be made for various possible unexpected events.

Effect estimation:

Predict what kind of effect this event will achieve, so as to facilitate comparison with the actual situation after the event, from the stimulation level, promotion timing, promotion media, etc. Summarize successful experiences and lessons learned from failures.

If all links cooperate tacitly, this event should be able to achieve the predetermined sales volume. How to plan a marketing plan 2

1. Purpose of the event:

* Improve the brand awareness and reputation of the real estate, expand and strengthen the influence of the brand;

* Establish a good reputation of the brand in the minds of customers;

*Create a large, quiet park-style residential living atmosphere in the south of the city;

*Create a hot sales atmosphere on site through activities, increase popularity, and drive follow-up Sales;

*Achieve the effect: grand, grand, warm and festive.

2. Core ideas:

Arrange two large inflatable double dragon arches in front of the road entering the sales center to create a magnificent, warm and grand momentum; from the entrance of the sales center square to the sales center A welcoming avenue is paved with a red carpet at the entrance of the center of the building; hostesses in Chinese dresses greet guests on both sides; so that all customers present can feel the developer's VIP reception to customers; there is a buffet area on site. The buffet area provides all kinds of exquisite Western snacks and drinks for free to customers;

A large aviation canopy is set up in the small square as the customer area. The aviation canopy is decorated with light blue gauze curtains. Customers are waiting for their tickets. While selecting a room, you can enjoy wonderful performances and taste exquisite food.

When the guests announced the start of the event, electronic salutes were fired at the side of the main stage and colorful smoke on the stage theme backboard. Professional powered paragliders were also invited.

Professional powered paragliders (can be hung behind the paraglider) Banners and colored smoke with words such as "congratulations on the opening" were performed in the sky above the sales department, creating a grand, warm and majestic atmosphere at the entire event site to achieve a sensational effect; at the same time, the acrobatic troupe in the event site was exciting and exciting Difficult acrobatics, professional martial arts group performances, Chinese ceremonial costume shows, large-scale song and dance performances and other exciting programs gave the customers a visual impact and enlivened the atmosphere of the scene.

3. Activity theme:

4. Activity time: 09:00-12:00 am on xx, xx, 20xx (Sunday x) < /p>

5. Activity location: Real estate sales center

6. Participants:

7. On-site layout:

1. Before entering the sales The road in the center is lined with various colored flags. Two 20-meter double dragon inflatable arches are arranged at the intersection. A welcoming avenue is laid with a red carpet from the front entrance of the sales center square to the entrance of the sales department. There are 4 people on each side of the welcoming avenue. The hostess wearing a Chinese dress holds an olive branch and greets the customers with blessings, so that customers can feel the festive, grand and grand atmosphere when entering the event site; at the same time, it also makes customers feel at home; < /p>

2. A large aviation canopy is set up in the square in front of the sales center to serve as the customer area and buffet area. Customers can taste exquisite snacks, drinks and enjoy the wonderful performances in the stage area while waiting to draw numbers and select rooms. For program performances, the main stage area is equipped with a large-scale event theme background board and professional sound. There are electronic salutes and colorful smoke on the theme background board arranged beside the stage. At the same time, high-altitude power paragliders create momentum in the air, creating a grand, warm and magnificent atmosphere for the event site. atmosphere.

8. Activities: on-site opening lottery, interactive games, house purchase lottery; professional group martial arts performances; Chinese ceremonial costume show; difficult acrobatics; large-scale song and dance performances; high-altitude power paragliding, etc. How to plan a marketing plan 3

1. Purpose of the event:

Through the theme charity activity of "Farewell to the old year and send love", invite new and old owners to nine gardens to maintain customers Relationships, explain the latest developments of the project, and strive for referrals from old owners; invite new MoDian customers to understand the project and facilitate intended transactions.

2. Activity content:

The real estate consultant notified the old owners and stranger customers to come to Jiuzhuo Garden at the specified time to participate in the "Send Goodbye to the Old Year and Send Love" organized by Taibai Impression. Charity activities.

After sorting the loving items sent by customers, send them New Year’s gift bags.

Take old owners to visit the product recommendation room and update them on the project; recommend products to Modian customers.

Take photos and choose the best smile to be Taibai Impression’s “Love Ambassador”.

3. Event time and location:

Time: December 30, 20xx at 2 pm - January 3, 20xx

Location: xxxx

4. Inviting customers:

In order to ensure that the maximum number of customers arrive at the site, the invitation is conducted in two times; the first invitation time is: 20xx On Friday, December 28, SMS will notify all customers who have made transactions and customers who have received unknown calls in advance of the event time and location. The second invitation will be on Sunday, December 30, 2012. Customers will be invited by phone to attend at 2 p.m.

The old owner’s invitation message: Mr. The "Love" activity is scheduled for 2 o'clock this afternoon. Let's gather some idle clothes at home. Firstly, we can donate our love. Secondly, it can also save us time in taking care of it. At that time, we will also select a "Love" with Taibai impression. "Ambassador" and New Year's gifts. What time will you arrive in the afternoon?

Strange call customer invitation message: Mr. Have you received the message? That’s it. The donation of used clothes and love organized by Xi’an Love Alliance will be held at two o’clock this afternoon. You are sincerely invited to participate. You must be a caring person. I will make an appointment with you in the afternoon. time.