Do marketing messages have to be unsubscribed back to T?

At the end of the marketing message we usually receive, there will be words such as "reply to TD unsubscribe", "reply to N unsubscribe", "reply to T unsubscribe" and "reply to 0000 unsubscribe". We can reply to the corresponding letter code directly from the dialog box that receives the short message, which is generally case-insensitive. If there are no relevant unsubscribe words in the received SMS, we can try to reply directly to "TD", which can generally have the effect of unsubscribing.

On the origin of "unsubscribe";

Chapter 3 of the Regulations on the Management of Communication Short Message Service? Article 20 "Commercial short message management" "Short message service providers and short message content providers shall provide users with convenient and effective ways to refuse to receive commercial short messages, and inform users by short messages, and shall not set obstacles for users to refuse to receive short messages in any form."

Why do marketing messages have to add these four words? The main reason is that short messages are widely used, some of which are even called spam messages, which will cause some troubles to people's daily life. For social harmony and for all mobile phone users to get due respect, operators must have these four words. Once the user replies, the operator will identify the responding mobile phone user and make corresponding shielding.

The unsubscribe mechanism in this way is that after replying to the unsubscribe information, the corresponding SMS platform will blacklist the replied mobile phone number (few companies establish a blacklist mechanism based on the reply information). After the unsubscribe takes effect, we will no longer receive the previous SMS.

Therefore, before the merchants carry out SMS marketing, Henan Jianxin suggests that you must pay attention to the writing skills of marketing SMS, consider the receiver's point of view, and fully consider the readability, usefulness and interest of SMS copy. Henan Jianxin Communication Engineering Co., Ltd. has many years of marketing experience, is committed to the principle of thinking for customers, and strives to provide customers with personalized services and more accurate and perfect industry applications and solutions.