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The full name of flower bud is ant flower bud, which is a consumer credit product launched by Ant Financial. After the application is opened, you will get a consumption quota ranging from 500 to 50000 yuan. When spending, users can prepay the amount of ant flowers and enjoy the shopping experience of "spending first, then paying".

On August 4, 20 16, the Ant Flower Garden Consumer Credit Asset-backed Securities Project was listed on the Shanghai Stock Exchange, which is also the first ABS of Internet consumer finance on the Shanghai Stock Exchange. ?

By June of 20 18 and 1 year, Ant Financial has voluntarily increased the capital of two small loan companies by 8.2 billion yuan, and the registered capital has increased from 3.8 billion yuan to/kloc-0.2 billion yuan. On May 6th, 2008, Bai Hua announced its opening to banks and other financial institutions.

202 1. 9. 22 It is reported that the flower buds have been connected to the central bank's credit information system, and users can't use them if they refuse to access them.

Ant Flower Garden has been officially launched since April 20 15. Mainly used for shopping on Tmall and Taobao, it has always been loved by consumers, especially those born in 1980s and 1990s. In order to better serve consumers, ant flower buds began to break the restrictions of shopping platforms and expand their services to more online and offline consumption fields.

The ant flower garden has only been online for half a month, and more than 1.5 million merchants in Tmall and Taobao have opened flower gardens. In order to attract consumers more accurately, many more responsive businesses have begun to modify the description of the baby and directly add the words "support the garden".

The person in charge of Durex Tmall flagship store told the reporter that a product specially launched for new users of ant flower beds sold more than 10,000 copies a day and robbed a week's inventory.

The data shows that after merchants access ant flower beds in stages, the transaction conversion rate has increased by 40%.