Bank's marketing plan and measures in peak season

Our marketing plan and measures in peak season are as follows:

Implementation scheme:

Use the door-to-door service such as "wrapping red envelopes for the New Year and citizens changing banknotes" to visit relevant merchants in towns and villages in districts and counties, relevant departments of township governments, and relevant personnel of government agencies and institutions in districts and counties to register customer information.

Sub-branch staff hold "exchange money" and serve customers with the service mode of "exchange money", and carry appropriate publicity materials, including couplets, blessings, aprons, etc. And visit relevant personnel on the spot again to verify customer information and implement the specific situation of customers using rural commercial banks. For customers who have not yet used the rural commercial bank, we should focus on publicity and public relations, take advantage of the convenience and preferential handling fees of the rural commercial bank, and strive to visit relevant personnel with a rural commercial bank card.

Focus on promoting the convenience services of rural commercial banks, such as promoting the role and safety of online banking and mobile banking to young people, and focusing on related businesses. When opening a card, you must open a free trial SMS service for customers for one month to ensure that customers can see the changes in their accounts in real time. For young customers, it is necessary to open online banking and mobile banking for them, which is convenient for customers to transfer money and save money.

Measures:

First, looking at the peak season marketing of banks in recent years, most of them are single mode, which is nothing more than launching a large number of preferential services, profiting from transaction costs and socializing with customers. They lack innovation and are not attractive enough to customers.

Second, it is not enough to subdivide customers and do not understand the real needs of customers, which is often counterproductive.

Third, when selling products, it is not responsible for risk disclosure, misleading customers, and using the good reputation of banks to induce customers to buy other financial products.

In short, aiming at customer satisfaction, we should constantly improve the corresponding functions of rural commercial banks and improve service quality; Strive to meet the needs of customers with a realistic attitude and quality service, so as to cultivate another group of loyal customers of rural commercial banks after peak season marketing.

What is a bank deposit?

Bank deposit is the currency deposited in the bank, and it is an integral part of monetary funds.

Bank deposit is an asset-based account, with the debit indicating increase, the credit indicating decrease, and the ending balance in the debit.