Excellent planning scheme for celebration activities.

In order to ensure the smooth development of things or work, it is often necessary to make a plan in advance according to the specific situation, which can clearly define a general direction for an action. How should the plan be made? The following is an excellent template for the planning scheme of celebration activities that I have compiled for you. Welcome to share.

Excellent template of celebration planning scheme 1 1. Activity background:

On the occasion of the second anniversary of the establishment of He Yi Decoration Company, in order to thank all walks of life and consumers for their support and love for the company in the past two years, a home improvement ceremony was held here, so the activity place was August Building Pedestrian Street.

August building is located in the center of August building pedestrian street, with famous shopping malls at home and abroad such as Xinyijia and Gome. With the rise of August Mansion Pedestrian Street, it will become the most active commercial and leisure shopping area in Jishou City.

At present, the first phase of August Building was handed over on the 2nd of this month, and a few owners have started to decorate it. Four sets are delivered daily, and the first phase is expected to be delivered in May.

Second, the activity ideas:

On the occasion of the second anniversary of the establishment of He Yi Decoration Company, in order to thank new and old customers, on-site promotion activities were held. On March 2, the first phase of the August building began to be handed over, and the owners will get the house one after another, setting off a climax of home improvement consumption. Taking this opportunity, we will cooperate with a decoration company to arrange an exhibition in the first phase of August building when the house is handed over in March and April, and provide free consultation on home improvement and display and promotion of home improvement materials for the owners. The company will communicate face to face with the owners to achieve the sales purpose.

The whole activity will be divided into three parts: "through train for viewing boutique model houses", "decoration consultation grand meeting" and "super preferential feedback".

Third, the purpose of the activity:

1, improve the company's popularity and reputation, and expand the company's influence in the industry;

2. As a celebration of the company's second anniversary, on the one hand, it promotes the knowledge of home improvement to consumers; On the one hand, through the form of super preferential rewards, we thank the old customers for their love for harmony, enhance the reputation of harmony, form new interpersonal communication and increase the on-site passenger flow.

3. Collect customer information through activities to expand the company's customer base;

4. Create direct economic benefits for the company through activities.

Four. Activities:

Theme of the event: "Jiezhuang Festival-Celebration of the Second Anniversary of Harmony"

Activity slogan: meticulous, careful, caring, zero-distance service.

Activity time: April1September-May 19.

Venue: Pedestrian Square, August Building

Participants: all citizens

Specific content:

1, decoration consultation grand meeting

(1) Creativity: Introduce common sense and analyze home improvement, so that consumers can understand consumption and trust!

(2) Content and purpose:

Explain home improvement with professional knowledge and popular language, introduce common sense of home improvement, and let consumers know how to better decorate their houses.

② Analyze the essential differences (such as post-service, quality, etc.) between the current decoration industry and brand decoration companies, small enterprises and decoration "guerrillas".

③ Introduce several decoration modes and charging standards of He Yi Decoration Company, so that owners can understand where the money is spent and consumers can feel more at ease, peace of mind and comfort.

(4) Reveal the dark side of the current decoration building materials industry, remind consumers to pay attention, and show how a decoration company does it, increase consumers' trust in the company, and help consumers finally sign a contract!

(3) Activity site:

① Exhibition of works: The works are placed on both sides of the host's seat and displayed in a fan shape. The works have a comparison between the design renderings and the real-life drawings, indicating the design description and the basic situation of the owner, the investment amount of the room type and decoration, and the overall price description (including soft decoration, lamps and household).

(2) Product display: Building materials merchants set up consultation offices around the site to display the main products, and the shopping guide will assist in the introduction and accept the consultation and order from the owners.

(3) Distribute dm, set tables and chairs, and the participating owners sit in the form of semi-ellipse, which is convenient for observation and explanation (semi-ellipse is also a more relaxed form, which is more conducive to acceptance, different from face-to-face cramming).

(4) computers, stereos, etc. Be prepared to make a reasonable explanation.

⑤ Set up a drink collection office to create a relaxed and pleasant communication atmosphere.

2. Super discount

(1) Creativity: people are not profitable, and profit-seeking psychology is the general mentality of consumers.

(2) Purpose:

Pursuing preferential treatment is the general psychology of consumers. In order to adapt to consumers' psychology, we should take some preferential measures to attract and satisfy consumers and make them more willing to accept it.

(2) The discount itself also shows that the merchants attach importance to the owners. Everyone wants a feeling of being valued, which is conducive to promoting consumers to have a sense of identity with businesses and have a greater willingness to sign contracts with businesses.

(3) Designers and business personnel should follow up the preferential activities in time, communicate with the owners, and strengthen the owners' awareness of this activity, which is conducive to finding potential intended customers.

(3) Activity site:

(1) The event organizer announces the preferential measures and specific implementation measures.

② Designers set up desks in front of their own works, give on-site explanations beside the works, accept the owner's consultation, communicate with the owner and register the owner's information for follow-up after the meeting. (Designers wear work permits and dress codes).

(3) Building materials merchants display and introduce products, provide free consultation activities, collect customer information, and accept on-site orders from owners.

(4) During the free activities of the exhibition, quickly arrange the customer to rest and negotiate with the salesman, and the salesman will follow up in time and invite the owner to fill in the decoration consultation information.

(4) Preferential contents:

① On the day of the event, (a) all the old customers in He Yi can get a beautiful small gift from the company; (2) Owners who are interested in decoration can get a beautiful small gift from the decoration company for free as long as they fill in the relevant information (the number of gifts is limited).

② On the day of the activity, we provided two free services with a decoration company, namely "on-site house testing" and "graphic design scheme". The owner fills in the personal information, and the company will send someone to deliver the map to the door within one week.

? In order to thank old and new customers for their support and love for Heyi Company, we will get a big red envelope worth (1000) yuan when we go to He Yi for decoration during the activity.

During the activity, the owner who pays the deposit and signs a contract with the decoration company can enjoy a free housekeeping service;

⑤ Before collection 12 sets of model houses: the first 12 customers who signed the bill during the activity presented water heaters worth 4,888 yuan.

3. "Boutique Model Through Train"

(1) Creativity: Facts speak louder than words, what you hear is empty, and what you see is true!

(2) Purpose:

(1) The owner can feel the design and construction strength of the company by visiting the boutique model house on the spot; Through the on-site case, let the owner know the construction process and technology of the brand decoration company and leave a deep impression on the owner.

② Through visiting the model house and communicating with the owner on the spot, we can gather popularity for this activity, arouse the owner's further attention to the company, help the owner to know the company, and lay a good foundation for the next action of "signing the bill on the spot".

(3) Activity site:

(1) Hire a minibus to send the owner to visit the model house for free, and the staff will lead the whole process, giving a brief overview along the way, saving the time of viewing the house.

(2) model room decoration, make a few bright windows, employees dress neatly, show the company's standardized management.

(3) After the "decoration consultation activity", the time to watch the model house should be controlled within half an hour to prevent the owners from aesthetic fatigue!

Note: The scheme of "through train for viewing boutique model houses" is for reference only, and it is recommended to implement it when conditions permit.

Verb (abbreviation of verb) propaganda strategy;

1. Make an invitation and briefly introduce the activities;

2. Make an activity dm to introduce the participating businesses and specific activities;

3, decoration company portal publicity report;

4. Border Town Newspaper has tracked and reported the early and late stages of the activity;

5. Xiangxi Life Channel "Good Room and Good Home" is responsible for the special report of this activity;

6. The image advertisement of the background board at the event site is 4m3m (the advertisement size is subject to the actual situation);

Participating units of intransitive verbs:

(1) Organizer: Xiangxi He Yi Decoration Co., Ltd.

(2) Exhibitors: Parker Floor Wrigley Bathroom, China Resources Patent Leather Anuo Cabinet Midea Water Heater.

Sanyi ceramic huayi light-decoration mingdian fabrics rifengguan

Excellent template of planning scheme for celebration activities II. Theme: Proud China, Welcome to the Olympic Games, Take a vacation.

2. Time: August 2nd (Saturday) August 3rd (Sunday)

3. Location: City Department Store

Four. Organizer: Personal care products store, jointly organized by the municipal department store.

5. Co-organizer: other businesses and manufacturers interested in participating in promotional activities in the city department store.

Marketing mode: joint marketing, horizontal alliance, * * * to create a * * * win-win situation.

7. Purpose: To attract crowds, enrich square activities, create a win-win situation for profit promotion and sales promotion, and enhance the local popularity of other businesses such as department stores and shops.

8. Promotion idea: Make a leaflet in advance and distribute it in the business circle or in the newspaper to let customers know about the activities and activities.

Create an activity atmosphere, build momentum in advance, attract customers through large-scale cultural activities, publicize corporate products and brands, and conduct roadshows.

Organize the promotion desk on site, organize large-scale promotion activities and products in advance, benefit customers and provide a pleasing feast.

Objective To create a cool summer with cultural preferential meals.

Nine, the way of cooperation:

Department stores: provide coordination of venues, power supply and other related matters, help build a stage, create a related atmosphere, and maintain the safety of publicity materials (such as arches, lampposts, billboards, etc.). ), maintain order at the scene, communicate with other businesses, and invite more businesses to participate in activities.

Party: Organize the planning and implementation of activities, set up a stage and invite artists.

Other businesses: provide off-site promotion activities, share a small part of advertising expenses, and actively cooperate with the arrangement of activities. Each merchant provides 500 yuan/store /2 days.

X. Promotion activities in the member area:

1), 88 yuan buys a free membership card and sends a shopping voucher to 20 yuan.

During the activity, 88 yuan can apply for a membership card in the store or at the activity site for free and return to 20 yuan.

One yuan shopping voucher, each person is limited to one.

2), members send.

To celebrate the anniversary of Fangdian 1, you can get free gifts (birthday cakes and shopping vouchers from 20 yuan) from Fangdian with your membership card. Old members can introduce new members and get a free membership card. Both old and new members can give away 2 stickers worth 24 yuan while stocks last.

Headquarters provides: 400 face stickers.

3), members buy and send.

Members can buy a 380 yuan coffee pot with a value of over 598 yuan at one time, limited to 3 people (first come, first served, except special purchase).

Member B, one-time shopping over 398 yuan, a set of 280 yuan silk pajamas is limited to 5 people (first come, first served, except special items).

Member C, with a one-time purchase of over 65,438+020 yuan, send 59 yuan (D-0265,438+08) one 200G aromatherapy foot grinder (limited to 50 pieces).

Member D, after shopping all over 60 yuan at one time, presented 36 yuan Hejiang Activation Hand Cream 1 piece (limited to 200 pieces). Promotional activities:

Content: During the event, anyone who comes to the event site or the store in person can send an extra exquisite gift, and each person can buy one, limited to the first 300, and the number is limited every day, while stocks last: send 2-3 bags of fitting, which can be distributed on the stage through the clerk or actor. Gifts: provide 100 face stickers worth 12 yuan/piece.

Provide 600 packages of He Baihua Peak Honey Smooth Hair Care Honey.

Cost:

Celebrate, return it when it is full, and then send it back.

Time: estimated (about 10 days)

Content: In order to celebrate the anniversary of 1, we thank our customers for their long-term support from the other nursing stores, and solemnly launch the "return when full" preferential activity:

A, after shopping in 80 yuan, return to 20 yuan as a shopping voucher, send 35 ml of Orange Blossom Moisturizing Water (H-00 18) B to Shopping Man 160 yuan, return to 40 yuan as a shopping voucher, send 80g of Hejiang Revitalizing Hand Cream (H-0054) C from 36 yuan to 220 yuan, return to 80 yuan as a shopping voucher, and send 59 yuan as a fragrance.

D Shopping in 300 yuan, return 120 yuan as a shopping voucher. A piece of aloe cream from 68 yuan was sold to 380 yuan, and returned to 160 RMB as a shopping voucher, and a piece of 500ML rose bubble bath was returned to 83 yuan (H-02 18). Operation:

(1). You can only use 1 coupon every time you shop in 60 yuan or above, and you can use 2 coupons above 120 yuan, and so on, with a maximum of 5 coupons.

(2) Customers can enjoy preferential activities with sales receipts. (a) and (b) The company sends 100 copies of each piece. Send 50 copies.

(3), anniversary, buy prizes.

Time: (2 days only)

Content: Any one-time shopping in 48 yuan and above can participate in the lucky draw, 96 yuan and above twice, and so on, up to five times.

Everyone has a chance to win the prize. There are many prizes and opportunities. Don't miss it.

First prize: 1 person refrigerator (4 liters).

Second prize: a set of expensive tableware for 3 people.

Third prize: 60ml50 tablets of 78 yuan Hemei Sunscreen Modified Milk.

Fourth prize: 200g (d-02 18) 59 yuan aromatherapy foot rubbing, one 100.

Memorial Award: Gift (Shea butter wrapped in spring)

Excellent template of celebration planning scheme III. If there are residential areas, supermarkets, schools or more prosperous places nearby, hand out leaflets. The leaflet is printed with your special products, store address and ordering phone number. Provide take-away food delivery when necessary.

Second, you can give some discounts at the beginning of your business, or give away small activities such as kebabs or cold dishes.

Third, you can also hold activities to challenge BT spicy food, challenge five winners and give away food and beverage coupons. Next time you come to dinner, you can hold similar activities like 100 provinces and 20 provinces.

4. If time permits and the network is convenient, you can post more on the forum of the business circle near your store for promotion.

If your store is really good and the products and services are ok, you can consider making some small advertisements, such as broadcasting on the traffic station or putting an extra page in the newspaper.

I think if it is a small shop, the publicity is basically enough.

One more thing, remember to find a good barbecue chef. The product tastes good, plus the previous publicity, it should be no problem.

Then there is the waiter, so be sure to find a better one. Because the first thing to eat is products, and the second is service.

Excellent template of celebration planning scheme 4. Theme of the event

Six Surprises and Unlimited Joy —— The First Anniversary Celebration of Supermarket

Second, the activity time

Xx month xx day -xx month xx day

Third, promote policies.

1. Happy birthday, send a cake into the store (the top 300 people will send a cake into the store on July 2nd).

2. Coke is free to drink (300 cans of different forms of coke are distributed every day for 2 to 4 days).

3. Buy a color TV (from July 2nd to July 4th, you will be given a lottery ticket when you buy it in full RMB at one time, and you will participate in the lucky draw every afternoon from July 2nd to 4th at 16: 00, only for emerging stores).

4. The price of over-value goods is 10 yuan (all kinds of over-value goods will be auctioned at 10 yuan in February and April, and then the price increase can be an integer multiple of 5 in 5 yuan, only for emerging stores).

5. The Snow Beer Competition will be splendid (the Snow Beer Competition will be held at the event site every afternoon from February 2 to 4, divided into groups and finals).

6. There are surprises in the shopping receipt (the lucky ticket number will be announced at the event site on February 4, and shoppers will have the opportunity to get a mysterious gift during the event).

Fourth, award setting and lottery.

Prize: Three first prize winners draw a 32-inch LCD TV worth 2990 yuan in Yamashita Store every day.

Second prize: 15 people, 5 brand electric fans worth 128 yuan every day.

30 third prize, 10 daily value, a set of refreshing summer sleeping mats in 38 yuan.

Lottery: After the customer pays for shopping, he/she will get a lottery ticket at the service desk with the receipt, and each station in 38 yuan will get one lottery ticket, with a maximum of three tickets. After receiving it, the service desk staff will supervise and fill in the name, telephone number and password (the password can be the birthday of the ID card without filling in the telephone number). ) and sealed by the service desk. Customers who put 30 tickets into the prize box will keep the prizes.

Verb (abbreviation for verb) publicity plan

External power:

Leaflets (general)

Banner (General)

Publicity vehicle (GM)

Rainbow Gate (Universal)

Facailong (Beishan)

Store comparison: display board in front of the door, stage performance, flower basket in front of the door, in-store poster, flag, floor sticker, display adjustment, promotion desk, promotion board, welcome ribbon (temporary promotion staff), and prize box beside the service desk.

Advertising language:

1, the first anniversary of the supermarket, the six-fold ceremony, and the two-store celebration.

2, shopping lottery, color TV mobile phone is free.

3. The audience has many special benefits.

4, wonderful interpretation of joy and joy

5, beer competition depends on the ability to drink.

Publicity content: leaflet-1/2 activity theme+six major activities+advertising language +a prize map.

1/2 Promotional Goods

B-side activity theme+promotional goods+advertising language

Poster: event theme+six major events+some promotional products

Banner: advertising language or six activities

Publicity car: theme+six items+prize map

Hanging Flag: Advertising Language+Image Map

Background cloth: theme+six items+prize map+supplier content

Front card: theme+six detailed explanations+prize map

Specific timetable

Publicity preparation: June 25-28, sorting out the details and prices of promotional products and customizing promotional materials.

Finalization of publicity: material preparation, publicity implementation, flag hanging, adjustment and display, and flag hanging on June 28-30.

In-store preheating: Starting from 30th-1 day, emerging stores will purchase in advance and issue a lucky draw (the lucky draw is valid from July 2nd to 4th).

Publicity implementation: the publishers and installers will be determined before 28th, banners and posters will be hung on 28th-29th, leaflets will be distributed on 29th-30th, and publicity vehicles will patrol the streets and squares on 30th-1 day.

Preparation for the performance: 1 afternoon, all the stage facilities are in place, the cast members are implemented and the programs are properly arranged.

1 The specific staffing will be confirmed in the evening, and omissions will be found. All staff will arrange specific procedures and precautions.