How to open a good maternal and infant store? Tips for opening a maternal and infant store

The skills are as follows:

1. Opening a maternal and infant store does not guarantee that you will be successful; it is recommended that you start from a small store, preferably less than a hundred thousand, and you must Put your ideas into action immediately. If something goes wrong, communicate with the supplier. Maybe they can give you a good method.

2. There is no rest time for businessmen who open a maternal and child store. You must open until late every day until people think: "There are always people in your store and we can come and buy goods at any time."

3. Any way you decorate a maternal and child store is prepared for customers to come in and buy goods, not for rest, nor for activities. Be sure to decorate from the guest’s perspective. Usually good brands will design their own decoration counters for customers, so that they can learn from many good methods from the past.

4. When opening a maternal and child store, choose a good brand. You must be optimistic about the quality, brand and style of the product, and clearly know which brands are attracting customers (but not profitable) and which are products that create profits. . Usually the goods sent by bad manufacturers will be very messy because their warehouse management is problematic.

5. Be good at calculation when opening a maternal and child store. You must understand the sales volume of each product and control which products are easier to sell and why. How much inventory should I put in the store? Can be installed Use the Feidie maternity and baby products store management software and let the computer help you manage it. It is not easy to make mistakes and saves labor costs. It is also convenient for statistics and analysis of sales data and grasp of sales trends. Feidie Maternity and Baby Store software supports barcode scanners, receipt printers, cash boxes, membership card points, discounts, pre-recharge and payment, member birthday software automatically sends blessing text messages, etc.

You can check the sales volume, profit, inventory, total inventory amount, commission, product expiration information, etc. of specified products within any specified period of time (for example: daily, monthly, yearly) with one click. It also comes with a special product barcode and price library for maternal and child stores (more than 10,000 product information), which can be imported and used directly without you having to enter them one by one. The software is divided into stand-alone version and chain version.

6. When opening a maternal and infant store, choose a good address and investigate the housing prices near the community. Generally, local housing prices reflect the local consumption power. Even if some potential demand projects have not been developed, the reason may be It is limited by the overall economic level of the local area and the purchasing power of residents; investigate the age group of the residents in the community, including young people who have married in recent years, families of three, how many families of three will be born, and whether the consumer group is stable etc.

For the population and family composition, please refer to the household population and census data archived by the sub-district offices and police stations in the area where the location is selected. Different ages of family members will also have different needs for commodities. For example, aging families purchase health products, fitness products, nutritious foods, etc.; while families with children focus on investing in children's food, toys, etc.

In this way, you can see how much consumption potential there is for maternal and infant products in this area; generally when choosing a store location for opening a maternal and infant products store, you must carefully measure the flow of pedestrians passing through the location. This is also the future. Store traffic. The flow of people is closely related to the number of people getting on and off the bus. According to the age structure of customers entering and exiting the station, the needs of customers of different ages can be understood.

Extended information:

Today's market competition is fierce, customers are maturing, and sales art is constantly improving. "Shop Sales Skills" starts from analyzing customers' needs and making customers want to buy, to handling customer objections and making customers happy with their purchases. In terms of winning repeat customers, he detailed his experience and cases on store sales techniques, and taught all kinds of business secrets without reservation. Through humorous and unique cartoons, a complete set of sales scenarios such as "reading minds", "breaking ice", "resolving" and "closing a deal" are presented to gain insight into customers' consumer psychology and deconstruct various coping skills in store sales, allowing you to easily double your sales!

? Product display technology

1. The first role of store display - senses

When we enter a brand store for the first time, the image of the store becomes It represents the image of the brand. When you enter the door, the first thing you notice is the entire layout, then the color of the clothing in the entire store, followed by the color of the series, and finally the style. Therefore, if the store display is not good at this time, it will be very messy and hard to start when you enter the door. At this time, you need to display it well to give the store a sense of quality.

2. The second role of store display - "shopping guide"

When a batch of clothing is shipped to the store, it is not simply hung up, nor is it simply processed according to style and series of colors. Just hang them up by category. If you do this, you will lose the biggest function of the display - shopping guide.

The role of shopping guide is very important in store operations. For example, some small stores hang a sign at the door saying "All clothing is 50% off", which attracts you from all the way. When you enter When you go to the store, you will find that the discount is the lowest at the door. The further you go in, the lower the discount rate. This is the simplest function of display shopping guide. The real function of shopping guide should be to induce customers to maximize their shopping without discounts.

For example: when you enter a store and want to buy a T-shirt, you look around and finally see a suitable one, try it on and decide to buy it, then you find a pair of pants next to the T-shirt that are very good and suitable. If it matches the T-shirt you bought, I guess you will definitely buy it because you are very satisfied with this T-shirt. Then these pants are so suitable to match, and no one wants things to be perfect.

Baidu Encyclopedia: Store Sales Skills