What is the Chinese word for "TM"?

Tencent Message

Tencent Message

The origin of TM:

Instant messaging is on the verge of breaking out, QQ is in crisis

In 2003, the instant messaging market showed a situation where a hundred schools of thought were contending, but some manufacturers would indeed fail. After all, everyone wants to grab the delicious cake. However, due to being first-in-class and having the advantage of localization, Tencent's QQ still stands out; Yahoo Message, QQ, AOL Message and other new products have not become as popular in China as Western IT hardware. NetEase Paopao, on the other hand, has won the favor of many friends because it supports Chinese names and free text messages. Microsoft's MSN Message has the advantage of being integrated into the Windows XP operating system and has powerful functions.

Although Tencent's QQ currently dominates the domestic instant messaging market and no one can challenge it so far, it is a pity that Tencent is plagued by strong enemies looking around and its inability to do what it wants. The number of QQ users is indeed increasing, but unfortunately, its market share is declining. This is an indisputable fact, because other instant messaging software is also maturing. What disappoints Tencent the most is that network operators such as China Mobile, China Telecom, and China Unicom also have plans to develop their own instant messaging software, and will soon bundle it with the services they provide. For example, China Telecom's broadband access will be bundled with its own software, so that Not only has Tencent failed to reap any benefits from the popularization of broadband networks, but its potential customer resources will also be snatched away by ISPs. In 2003, Tencent's chief operating officer tried to contact ISPs (Internet Service Providers) and promised to provide ISP customers with a series of discounts or gift plans. Unfortunately, nothing came of it. ISPs are not blind. They understand the bright prospects of the instant messaging market in the future, and of course they will not give up the entire golden mountain for the sake of Tencent's small interests. The famous venture capital institution IDG also plans to increase investment in the instant messaging market in 2004.

Many friends even joked that Tencent made too much dirty money. This result is what everyone wants to see. After all, the increase in competitors is beneficial to us consumers, and we can get more favorable prices. and services. For example, Tencent's QQ show is also trying to use promotions to attract people, and also provides one month of free text messages in TM. Maybe in the near future, QQ account allocation will be absolutely free, just like Chinaren's classmates, Tencent is fiercely It cannot be sustained for long under the fierce competition.

TM was launched with a heavy responsibility

In the last few days of 2003, we finally had the opportunity to see the launch of Tencent’s new killer TM (Tencent Message, download address: /tm/), The launch of TM also shows the changes in Tencent's market strategy and the severe test it faces. QQ's achievements in the past few years are obvious, and it has also brought huge income to Tencent. However, both users and Tencent know deeply that QQ's functions and uses are very simple, and it is different from foreign powers. In comparison, the combat effectiveness is a bit weak. If you want to stand out from the encirclement, you must be superior. Tencent then developed RTX Tencent, an instant messaging software for enterprises, while QQ continued to work hard on individual users. The newly released TM focused on seizing the office market, and its software development and design all have certain characteristics and pertinence. .

Software installation

First of all, let’s download the software. The latest version of TM 1.0 Previw2 will be available for public download on December 31, 2003 (Preview 1 on the 23rd) (Preview 3 was announced on January 2), the installation of TM software is very simple. I am here to let everyone know about its new installation interface. We see that Tencent has used the domain name qq. com was put up. QQ.COM has also been recruiting heavily in recent times, and has found many fresh graduates from universities in Guangdong to enhance its competitiveness.

Login interface

The login interface of TM is the same as that of OICQ2003. You can choose to log in using your mobile phone or QQ number. Unfortunately, the commercial flavor of TencentTM is too strong. , which makes people think it has too much patina. For example, the use of TM must be bundled with a mobile phone, which is nothing more than asking users to pay a head tax to it.

If you log in for the first time, you need to first choose QQ to bundle with your mobile phone. No matter which method, don’t use TM if you don’t have a mobile phone. This also pisses off a lot of people. There are people who go out to buy mobile phones. It exists, but it’s a pity...

Let’s talk about the login number again. If you choose the first item, you need to fill in the mobile phone number and QQ number, and then the QQ password; but if you choose the third For the second item, it must be bundled with the mobile phone first. In fact, we only use our mobile phone number and QQ password to log in to QQ, without the need for a QQ number. I don’t know if this is safer or...

Having said this, I forgot to tell you that TM is completely backward compatible with QQ. Using the Windows operating system metaphor, QQ is the home version, while TM is the professional version.

Professional functions

Since TM is a professional version, compared with QQ, it has many more functions and user-friendly design, which are mainly reflected in the following aspects:

(a) Public business card, personal image

(b) Industry yellow pages, industry search

(c) Intelligent secretary

(d) Interface More stable

The above contents were announced by Tencent, but we believe that the user experience it provides is definitely not limited to this.

After TM successfully logs in for the first time, TM will first pop up a box to allow users to modify information. The main modification contents are: 1. Public business card 2. Basic information 3. Contact method 4. Detailed information 5 , Network Security

After filling in certain information in Figure 10, the result in Figure 91 can be formed, allowing your friends to immediately understand your situation, and it will be more convenient to carry out business. After setting up a public business card, you can check the contents of the public business card yourself to confirm whether it is made public for other users to view.

The following four aspects can be inherited from QQ. Everyone uses and understands it more, so I don’t want to say more here.

The industry yellow pages and industry search function allow you to quickly find friends who are working in a certain industry. Of course, this can only be achieved when a friend fills out the form like this. If he cheats, then we will There is no other way, because TM searches based on the string filled in by the user at a specific location.

Cool interface

After the installation is completed, let us first take a look at the version number of TM, as shown below:

It is better to say that the interface of TM is stable. It is said to be much fresher and more beautiful, and the blue style looks very pleasing to the eye. In the past, QQ was rustic, or at least popular, while TM seemed a bit refined and gave people an aristocratic feel. We are finally happy that it can go its own way.

In the past, Tencent might feel a little unconvinced if QQ2003 plagiarized MSN Message, although it has always done so. When it comes to the close relationship between TM plagiarizing Msn Message and MSN Message, I think Tencent has no room for refutation. After all, the powerful functions of MSN Message are really worth learning. This time TM even took over the word Message. After all, It's for office use, so it's more rigorous.

The left is TM, the right is MSN Message

From the picture above, we can see that the two are surprisingly similar, whether it is the overall layout, the distribution of function buttons, and The color tone and even the avatar are similar to Msn Message.

Both start with the toolbar, followed by the current user's login status (you can click to select offline and other statuses like Msn Message), email reception, online friends and groups (TM here also imitates MSN Message, but also inherits (some features of QQ), and the next TM "you can equivalent to Msn Message's "I want to...". The final difference is that the bottom layer of TM is "Search", "SMS, and "Message", while Microsoft They are banners that sell advertising. Although they seem a little different, the ultimate goal is to make money: "SMS" is equivalent to "advertising".

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