How to promote mobile games?

Since mobile phones have become a necessity, mobile games have gradually become one of the main ways of people's daily leisure and entertainment. More and more people are joining the ranks of mobile gamers, whether it is stand-alone games in the era of feature phones or online games in the era of smart phones. The revenue scale of the mobile game market is also expanding. If developers want to share a piece of this fierce competition, how to promote mobile games and how to promote mobile games well, they should not only design their own game content, but also pay attention to all aspects of external promotion.

According to authoritative statistics, since 20 18, the entire game industry has implemented quantitative control over mobile games, and the number of mobile games has been suspended. The winter of mobile games has become a reality. How to effectively promote their own products in this dilemma to achieve profitability has become more important and difficult. Therefore, in the process of promoting mobile games, we should pay attention to the following issues.

Highlights of mobile game promotion instructions:

1. Advertise on Tencent's Broadcom, Headline Series, Multi-Alliance, Smart Investment and other advertising platforms. Generally speaking, the advertisements of mobile games are placed on some large websites or apps with a large number of users. For example, if the audience is a female player, it will be placed on apps such as Meiyou and Aunt. Male players are placed inside and outside, QQ space and so on. In-app advertising is also the most common and effective mobile promotion channel at present. Almost all apps or websites can put corresponding advertisements.

2. What should I pay attention to when choosing a promotion platform? Whether the advertisement can reach the target users accurately depends on whether the advertisement can reach more users and deliver it accurately. Both are indispensable. Based on the powerful traffic coverage of the big advertising platform and the support of big data computing technology, users' portraits can be accurately drawn to achieve the effect of accurate delivery. Secondly, the big platform can make exclusive creative advertising materials for advertisers, and promote mobile games with innovative and interesting advertising forms to attract customers according to the characteristics of mobile games.

3. The White Paper on the Purchase of Mobile Games in the First Quarter to the Third Quarter of 20 18 pointed out that in the third quarter of 2018, APP growing monitored 2,985 mobile game advertisements, and accumulated more than 200,000 advertisements. It can be seen that the number of advertisements for mobile games is huge. In order to achieve the best drainage effect in your advertisement. Advertisers compete with different advertising styles. At this time, innovative and eye-catching advertisements are even more important. A creative video advertisement can prolong users' viewing time and deepen users' impression of their opponents' games. Exciting GIF pictures can immerse users in the beautiful scenes of mobile games. By clicking on the demo, the user's desire to download the demo is greatly enhanced.

4. The promotion cost of mobile games is also considered by many developers and agents who do mobile games. There are generally two charging modes for mobile advertising. CPM( 1000 exposure), CPC (pay-per-click). CPC is the most widely used one, which is free and charged by click. If you order it, it means you are interested. Generally, CPC moves up and down from 0.2 yuan at one time, with little fluctuation. In addition, advertisements can accurately locate detailed information, such as region, age, preferences, concerns and so on. The advertising platform is called accurate delivery, which is actually the collection of user usage data.