What are the routines for buying a car in a 4S shop?

When we arrive at the store, the sales staff of the 4s store often talk enthusiastically about the advantages of this car, with the clear purpose of making money in our pockets. Summarize common routines.

1, "This car is selling like hot cakes, almost out of stock, only a few cars are left."

This gives you a sense of urgency and makes you proud of your good eyes. Selling well proves that this car is of good quality! Kill two birds with one stone! In fact, the truth is probably that the stock is full, and the most important thing is to let you pay the deposit quickly.

2. "Pay the deposit first, our price is the lowest, and you can pick up the car in a few days after paying the deposit."

Seduce you with a low price first, and then you pay a deposit. If you go back on your word, they will tell you that the deposit can't be refunded. Secondly, you don't know if you can pick up the car a few days after paying the deposit. If there is no car now, you can only wait or raise the price to pick up the car.

3. "The price you mentioned is too low. I have to apply to the director. "

When we make a counter-offer, the salesman may pretend to get up and ask the manager, even if he is in charge. In fact, I just got up and walked around, went back to my house and had a drink. Later, I said that the price was already the lowest, and it was really low. I still felt that there was no profit and I didn't want to give up the price. "I really can't lose so much, please add a little more!"

In fact, the price authority is hierarchical, and the salesperson relies on the commission. The higher the price, the higher the commission.

4. "This car is equipped with XX configuration. Few cars will have this configuration, only luxury cars have it."

Plus equals the price increase. Some additions will cost a lot of money and may not be very useful, just like keyless startup is useless unless you really like it. But it will be much cheaper to add some configuration outside. I suggest you learn more! To put it bluntly, this routine means that consumers can earn more if they earn a little.

When bargaining, you must remember to talk only about the price of bare cars. That is, the specific cash discount amount, other so-called gift packages, oil cards, decorations, etc. are put aside first, and don't be carried away by those various marketing combinations.

The price of naked cars is negotiated, and the seller is asked for gifts according to the specific situation. For example, I will recommend a friend to come to you to buy a car, or I will come to you for car maintenance, repair and insurance in the future. In any case, we are trying to give us the biggest discount on sales.

And learn to make full use of the financial business of manufacturers to strive for the best interests for themselves. For those automobile brands with their own financial companies, in addition to the task of vehicle sales, many 4S stores also have requirements for financial business volume in the process of selling cars. This is why many 4S stores encourage buyers to buy cars through their financial mortgage channels, because financial tasks are also important performance indicators of many 4S stores.

After many contacts and consultations, when the salesman asks if you can pay the deposit today, if you can, ask the manager first and then talk about the price. At this time, you should stick to the bottom price in your heart and tell him that if the price is right, you can pay a deposit and let him ask the leader for instructions.

If the price has made some concessions, but it has not reached its own expectations, it is the stage of death. At this time, it is necessary to talk to him about the shortcomings of this car and the prices of other competing products. If we can't reach an agreement, we'll have to go to another store. If it is just after work, the sales staff will feel that the cooked duck is about to fly, and then they will often ask for instructions from their superiors and report the highest preferential authority.

When you buy a car, you will encounter other extras, such as replacement and loan. I think everyone must understand that the wool is on the sheep, and the price of replacement in the store must be lower than the price of selling used cars. Therefore, there is the word replacement in the attachment, so you'd better have a bottom in mind.

For car owners who know how to drive or change cars, it is a bit of a loss to buy auto insurance in the store, because the insurance in the store can't give you insurance rebates, and the profits of insurance are basically given to 4S stores, so if possible, try to choose insurance direct investment, so that the insurance company will return some profit points to you, which is more affordable. Car owners who don't know the car, it is better to choose some useful insurance in 4S according to their own car skills and parking environment!

There are loans, don't be blinded by some zero interest. A high down payment, plus a lot of loan fees, will make your car price preferential to Shui Piao.

This is not to say that you will say no to all these things, but that we should say no selectively. As a consumer, buying a car is a big item and more expensive.