What is the business plan for the tea culture club?

Tea culture clubs are now places for people to relax and entertain, so how do tea culture clubs operate? Below is the business plan of the tea culture club that I have carefully compiled for you. Let’s take a look.

Business Plan 1 of the Tea Culture Club

Marketing Objectives

The main consumers of the tea club are to rest in the teahouse, have fun with friends and have an interest in tea culture. Members with strong interest, this will help highlight the characteristics of our tea club. Meet the needs of different consumers. The auxiliary consumer group is the nearby residents. Product strategy

Focusing on tea, we provide various tea-related service projects, including six categories: tea tasting, tea gifts, antiques and jade, incense, leisure and entertainment, and tea snacks. There are more detailed divisions among these six categories, among which tea art gifts are divided into tea art gifts and tea set gifts. Antique jade articles include: jade articles, small ivory pieces, various precious wood products, etc. The incense channel includes incense tasting services and sales of agarwood or sandalwood. Leisure and entertainment include chess and cards and tea art performances. Tea cakes are snacks or fruit plates that match members’ tea drinking types.

Price setting

The price of tea tasting service is set at ￥58-￥268. Tea art performance is ￥50/time. Learning tea art performance is ￥100/time. The service of incense ceremony is based on the grade of the incense products. TOLL. The estimated sales target is ￥200-￥400/day for tea drinking services provided to members per day*365=￥73000-￥146000. Other sales plans are drawn up ￥50000-￥80000

Business plan of tea culture club 2

Tea House Management Plan

1. Positioning Analysis of Xinfang Tea House

2. Business Model of Xinfang Tea House

3. Xinfang Tea House Competitive Strategy

IV. Xinfang Tea House Management Model

V. Xinfang Tea House Development Strategy

1. Positioning

Ming Ya Tang As a carrier of Taoist culture, the teahouse serves high-end consumer groups who are passionate about tea culture and have cultural tastes by providing calligraphy and painting studio guzheng

tea products and tea art performances.

2. Business model

1. Product portfolio

The teahouse product portfolio includes: tea utensils, service devices and other brand elements, tea culture, service catering, and performing arts , music;

Tea: mainly choose high-quality and historical brand categories such as Dahongpao, Tieguanyin, Xinyang Maojian, Qimen Black Tea, West Lake Longjing, Yunnan Pu'er;

Products The source can be established by establishing a long-term supply mechanism with manufacturers. The goods can be obtained in Maliandao or by establishing strategic cooperation with local manufacturers.

Utensils: Tea utensils are chosen from simple and natural celadon such as Ru porcelain

Service devices: such as tablecloths, clips, coasters, etc. are all OEM-branded with the brand name of XXXX Teahouse

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Tea culture: The waiters at Xinfang Teahouse are not only responsible for serving tea-drinking guests. Each waiter must have his or her own specialty of tea, as well as tea art performances and tea cultural connotations. Tea art staff usually provide tea and tea culture services. Later, they can host external tea art performances to increase the income structure.

2. Price combination

The price of tea house products should be higher than that of other tea houses, especially the price of gift tea. Tea houses can cooperate with fixed suppliers to sell tea gifts.

The price of the product name area can be determined according to the actual passenger flow situation.

3. Promotional mix

Teahouse management needs to rely on industry associations and media to increase the popularity and atmosphere of teahouses by holding regular tea culture salon activities.

4. Channel combination

Supply channels: China’s top ten famous tea producing areas and Changchun urban store channels, relevant resources of the factory’s Changchun office and high-quality manufacturer cost advantage resources

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Marketing channels: teahouse membership management mechanism and public relations activities, entrepreneur theme activities and human resources

3. Competitive strategy

Compared with Lao She, which is already famous in some big cities, XXXX Tea House Teahouses, Wufu Tea Art, Yiqingquan, Wentian Pavilion, Gengxiang Teahouse, Wu Yutai Teahouse, etc. are rising stars. They are located in clubs but have the characteristics of teahouses with the cultural connotation of the Dream of Red Mansions. Only by fully exploring the advantages of cultural taste and making full use of culture We have a solid foundation and can obtain low prices and low quality products in order to have an absolute advantage.

IV. Management model

1. On-site management

National supply retail price list of Panzhihua Guosheng and Guosheng organic green tea spring teas

The only organic tea manufacturer in Panxi area

Welcome to call us for inquiries and orders:

Contact number: 13547627503, 13951737628, contact person: Ms. Ying;

Tea manufacturer: Yanbian County Bailingshan Tea Industry Co., Ltd.

The purpose of on-site management is to create a good environment suitable for operation of XXXX teahouse: space layout, lighting, and background music.

The biggest waste in a tea house is the waste of on-site vacancy rate, so every corner is effectively used, and through product layout and product structure, we can realize the feeling of marketing everywhere and tea culture everywhere.

2. Employee management

Employee time management and employee career growth and performance management are core issues in teahouse management. Through the member management mechanism and each waiter having his or her own customer management file, employees can make good use of their time. The concept of tea category experts is designed for each tea art staff, so that each tea art staff can learn expertise and their career can be promoted and grown. Incentive mechanisms linked to performance and benefits can create benefits for them.

3. Service management

Service management is to embody the human beauty required by the tea ceremony, including the beauty of appearance, grace, charm, language and soul, into welcoming guests, consulting guests, Tea service, tea art service, supporting services, settlement service, complaint handling and customer drop-off, etc.

4. Customer management

Establish customer files, provide customer contact and provide out-of-store services.

The most important customer company is established; secondly, it is managed step by step by department managers and tea art employees.

Teahouse management also includes: purchase management, warehousing management, financial management

5. Development strategy

1. Shaping personality

XXXX Explanation of tea culture personalized business cards

2. Multicultural grafting

Kun opera, catering, music, calligraphy and painting, ancient books and other multicultural grafting

3. Seize the long tail

Internet popularity coupled with offline tea culture experience center.

4. Enable tradition

Integrate fashion and traditional tea culture to attract new people to drink tea.

5. Industry links

Display OEM's XXXX tea products and tea set products, focusing on the gift market and member customized consumption to increase consumption cash flow.

6. Combination of tea tours

Integrate tea tours to explore the historical Tea Horse Road culture and organize tour groups to travel to other provinces.

Business Plan 3 of the Tea Culture Club

Business Plan of the Tea Culture Club

The purpose of club management:

1. Enrich the owners daily activities and provide convenient services;

2. Improve project quality and increase project competitiveness;

3. Promote the preservation and appreciation of the company's assets.

Club business model:

It implements a membership-based business model, with community owners as the main members, and at the same time attracts some high-quality members from outside the community.

The business scope of the club:

Highlighting the healthy and leisure concept of swimming and fitness, while supporting projects such as catering, tea art, supermarkets, medical care, beauty, public leisure, and convenient services, striving to make it a A full-time, all-purpose, multi-functional activity venue for all people.

The swimming and fitness area provides services such as swimming, fitness equipment, aerobics, body building, tennis, badminton, physical therapy, relaxing health care, sunbathing, snacks and snacks;

In addition to providing daily In addition to daily necessities, services such as laundry and placement of furniture and accessories must also be provided;

The exhibition area provides services such as artwork, calligraphy and painting, non-frequent display of fashion and furniture, or hosting of some owner social activities. ;

The beauty and wellness area provides services such as beauty, body shaping and daily haircuts;

The medical service provides convenient daily medicines, emergency first aid, popularization of medical knowledge and other services;

The tea art area is a place for drinking tea, enjoying tea art performances and communicating with a high degree of privacy;

The public leisure area provides chess and card entertainment that serves most owners in the community;

The dining area provides simple and convenient fast food services;