What about the future education of Xia Lego mindstorms?

—— Original title: 20 19 The market situation and trend analysis of educational robot industry in China are promising, and the research direction focuses on the basic profile analysis of seven fields of educational robot industry: definition and industrial chain analysis.

According to the application environment of robots, the International Federation of Robotics (IFR) divides robots into industrial robots and service robots. Educational robot is a service robot with teaching and learning intelligence, and it is a subdivision of service robot. For example, the "future teacher" robot developed by Net Longhua Fishery Education can be used in application scenarios such as reading text, roll call and invigilation.

The industrial chain of educational robots mainly includes core components, software and operating system, content implantation, whole machine manufacturing and application services. The core components mainly include chips, controllers, raw materials, sensors, reducers and some other components; Software and operating system are mainly technical modules, system integration, navigation and voice services.

System integration and technical support are mainly to accelerate the intelligent process of service robots in cloud computing, big data and artificial intelligence.

Content implantation includes educational curriculum implantation, teaching case implantation, music, stories and other teaching content implantation; The whole machine manufacturing and downstream application are mainly in the fields of early education companion, steam educational toys, building block programming, programming robots and so on.

Industrial chain analysis of educational robot industry

Source: Organized by Prospective Industry Research Institute.

From the perspective of enterprises, foreign manufacturers such as ABB and KUKA have the first-Mover advantage in the field of educational robot core components, while domestic enterprises seek breakthroughs in emerging technologies such as lidar sensors and AI chips, and have achieved initial results. The main enterprises are Song Xin, Horizon and Cambrian.

In terms of software and operating system, domestic enterprises have maintained an international leading position in the wave of artificial intelligence technology, and technologies such as voice/image recognition, semantic understanding, cloud computing and big data have accelerated the development of service robots. The main enterprises are Iflytek, Alibaba Cloud and Huawei.

The main enterprises of content implantation are Tencent Children, Ayu Culture, Shengzhi Learning and Wodi English. The main enterprises of early education companion robot applied downstream include Iflytek, Golden Eagle Cartoon TV, future artificial intelligence technology, Xinyijia technology, ability storm and so on.

Many factors promote the development of the industry, and China's educational robot industry has broad prospects.

1. China's comprehensive two-child policy has greatly increased the number of students in compulsory education. It is estimated that the number of primary school students in China will reach about 1 100 million at most in 2027, greatly increasing the market base faced by educational robots;

2. The superposition policy strongly supports the landing of artificial intelligence primary and secondary schools, vigorously promotes the establishment of artificial intelligence laboratories, programming laboratories and promotion competitions, and makes the demand for educational robots surge;

3. Middle-class education anxiety, so as to avoid children losing at the starting line, and then vigorously invest in education, expenditure, consumption upgrading and other factors. * * * will drive the development of educational robot industry, and educational robots will have a very broad prospect in the future.

4. As early as 2009, China began to explore a new educational model. In the 11th Five-Year Plan, the practical research on setting up intelligent robot courses in ordinary middle schools is listed as a special topic, and the new application of educational robots in traditional education mode is discussed. Practice has proved that educational robots can widely stimulate primary and secondary school students' interest in education and greatly save labor costs. A new educational model aiming at educational robots is being widely developed.

In 20 17, the development plan of a new generation of artificial intelligence issued by the State Council pointed out that the popularization of artificial intelligence should start from an early age, set artificial intelligence-related courses in primary and secondary schools, gradually promote programming education, and encourage social forces to participate in the development and promotion of educational programming teaching software and games. The implementation of these application projects has provided a strong impetus for the development of educational robot industry at the national level.

5. In addition to the policy to promote the surge in demand for educational robots by public institutions such as schools, the demand for educational robots by offline education and training institutions and families themselves is also an important factor to promote the development of educational robot industry. K 12 education refers to 12 basic education in three stages from kindergarten to 12 grade, covering extracurricular training, interest classes and course counseling. In 20 18, the offline training market of China K 12 education was about 452 billion yuan, and various offline training institutions sprang up like mushrooms after rain. Middle-class parents also actively participated in various offline training institutions in order to make their children grow up better. With the development of intelligence, scene and efficiency of offline training institutions, educational robots play more and more roles. The continuous growth of the offline training market of K 12 education not only puts forward more demands on educational robots in quantity, but also puts forward new demands on educational robots in product functions and teaching modes.

20 12-20 18 China K 12 education offline training market scale statistics and growth.

Data source: compiled by Prospective Industry Research Institute.

(Remarks: In 2065,438+08, the market scale increased by 65,438+05.6%)

In 20 18, the global educational robot market is close to10 billion USD.

Under the interaction of many factors, the educational robot industry has entered a period of rapid growth, and robot contest is also in full swing. Educational robot competition is an important part of it. There are about 65,438+000 robot competitions around the world every year, and the scale of educational robot competitions and the number of applicants are also growing steadily. In 20 18, the global market for educational robots was about 955 million dollars, an increase of 16.6 1% over the previous year. In recent five years, the global market growth rate of educational robots has remained above 14%.

20 12-20 18 statistics and growth of global educational robot market.

Data source: compiled by Prospective Industry Research Institute.

The growth rate of educational robot market in China is slightly higher than that in the world.

China's educational robot market accounts for about 10%- 12% of the global market. Thanks to the continuous support of domestic national policies and the continuous growth of education expenditure, the growth rate of China's educational robot market is slightly higher than that of the global market, which makes the proportion of educational robots in China increase continuously. According to the statistical data of "China Education Robot Industry Development Prospect Forecast and Investment Planning Analysis Report" issued by Prospective Industry Research Institute, in 20 12, the market size of China's education robot only reached 654.38+86 million yuan. In 20 16, the market size of educational robots in China reached 478 million yuan, up by 3 1.32% year-on-year. By the end of 20 17, the market size of educational robots in China has increased to 579 million yuan, up by 2 1. 13% year-on-year. In 20 18, the market size of educational robots in China was about 750 million yuan, an increase of 29.53% over the previous year. In the past five years, China's educational robot market has maintained a rapid growth of more than 20%.

20 12-20 18 China education robot market size statistics and growth.

Data source: compiled by Prospective Industry Research Institute.

(Note: the market scale increased by 29.53% in 20 18)

Analysis on the competition pattern of educational robots in China: Domestic robots occupy the mainstream, and the industry concentration is still low.

According to the different application scenarios and applicable objects, educational robots can be divided into twelve categories: safety educational robots, intelligent toys, children's entertainment educational partners, family intelligence assistance, STEAM teaching AIDS, classroom robot teaching assistants, robot teachers, remote-controlled robots, special education robots, industrial manufacturing training robots, surgical medical training and rehabilitation nursing. Among them, educational robots are widely used in the field of family life, but due to the limitation of technical maturity, the application of educational robots in classroom teaching, professional fields and public places should mostly be in the conceptual stage. Although the application of demand has been clarified, it has not been verified by the market.

Application Scenario Analysis of Twelve Kinds of Educational Robots

Source: Organized by Prospective Industry Research Institute.

The domestic market concentration of educational robots is low, with CR3 accounting for 34.03% and CR5 accounting for 46.0%. Compared with 23.5% of CR3 and 26.6% of CR5 in 20 15, the market concentration is still low compared with the robot industry. With its excellent reputation, years of operating foundation and excellent technology, Lego Group stands out among all competing enterprises. In 20 18 years, the market share of educational robots was about 16.25%, firmly occupying the leading position in the industry. The second echelon includes Shanghai Future Partner Robot, Laibo Education, Capability Storm and Ubisoft, with market share exceeding 5%.

Due to the uneven quality of educational robots, the corresponding national product standards have not been promulgated so far. Some enterprises engaged in early education machines, intelligent equipment and other fields have also entered the educational robot industry, and the low-end market is full of a large number of products, occupying most of the educational robot industry.

Statistics on the market share of major educational robot enterprises in China in 20 18 years.

Data source: compiled by Prospective Industry Research Institute.

At present, there are many participants in the educational robot industry, covering many product types, and the price range also ranges from 199-3999 yuan. In the field of early education, Iflytek's Alpha Egg and the future Xiaoqi of future artificial intelligence technology are representatives; In the field of building blocks, Lego, Ubisoft, Capacity Storm, Maker Workshop and other products have higher sales; Educational robots and human series, preferred alpha series and capacity storm Everest series are the representatives; The products of flight and mobile series, ability storm and fantasy workshop are representatives.

Development trend: the pain point of the industry is also the focus of development, and the research direction focuses on seven major areas.

Although China's educational robot industry is in a rapid development stage and has a good future development prospect, there are still some pain points that restrict its development in the process of industry development. Specifically, at the institutional level, the industry lacks standardization, which in turn leads to the lack of standardization of robot education products; Insufficient supporting facilities make popularization difficult. At the level of teaching process, there are some problems in the industry, such as unscientific curriculum planning, serious commercialization of competition activities and uneven teaching staff. On the client side, there are problems such as insufficient training and low penetration rate. Ensuring the healthy, rapid and sustainable development of the industry in the future and solving these pain points will be the top priority.

At present, seven research directions of educational robots are: appearance, hearing ability, visual ability, human recognition ability, oral ability, empathy and emotion and long-term interaction. Among them, appearance is an important issue in the design of educational robots, and it is also the most popular and in-depth research field at present, because especially for children, appearance will affect children's judgment on the likes and dislikes of robots, and poor appearance will even make children feel fear and nightmare, which will be directly reflected in the teaching effect; Breakthroughs have also been made in the study of auditory ability, visual ability, human recognition ability and oral ability; However, the research on empathy, emotion and long-term interaction is still in a relatively primary stage and will be the focus of future technological breakthroughs.

According to the increasing demand of educational robot market caused by various factors and the future development trend of China's educational market, it is predicted that the compound growth rate of China's educational robot market will remain above 20% in the next five years, and the industry concentration will be further enhanced. According to Matthew effect, the strong will always be strong, and the future market share will be concentrated in leading enterprises with excellent quality, many products, high cost performance and many channels. It is estimated that the market size of educational robots in China will reach 890 million yuan in 20 19 and will exceed 2.2 billion yuan in 2024.

Statistics and Forecast of China Educational Robot Market Scale from 2065438+09 to 2024

Data source: compiled by Prospective Industry Research Institute.