The present situation of mobile phone literature

The origin of mobile phone literature can be traced back to the popularity of short messages in 2002. During that time, under the temptation of high returns, a large number of short message writers and a large number of SP (value-added service providers) emerged. Unfortunately, the good times did not last long. With the inflow of a large number of talents and capital, SMS writers rapidly devalued, and the entire SP industry expanded excessively, leading to the integration of the whole industry, and SMS paragraphs were not in sight.

In the predicament, SP, which is in urgent need of new profit points, offered a new magic weapon-short message novel. The commander's article "Outside the City" sold for 6.5438+0.8 million yuan in just 4,000 words, which was hyped by various media at one time. Short message novels have mushroomed, and a propaganda war has been launched around the "first" in various senses. However, this difficult writing of "dancing on stamps" failed to trigger an explosion of sufficient equivalent. Short message literature has a long way to go.

With the vigorous promotion of WAP by China Mobile Unicom, especially when China Mobile designated 2004 as the WAP year, and greatly adjusted its tariffs, the popularity of WAP began to increase rapidly. With more people using WAP, WAP literature has gradually flourished. Because different mobile phones have different requirements for WAP settings, in order to achieve maximum universality, WAP documents are generally created in a way of no more than 300 words/page. There is a great breakthrough in the word limit, which can be matched with pictures. Because the current WAP user group is not particularly ideal, the enthusiasm of each SP is relatively limited. WAP literature or newborn calf.

As a substitute for SMS in the eyes of operators, MMS has been given too much expectation from the beginning. However, the strong media bombardment of operators has not brought much effect, and MMS is only a distant dream in the minds of most users. Literature based on MMS has been supported by animation and sound, which has achieved a greater breakthrough in the number of words. Generally speaking, MMS can reach the capacity of 5000 words/piece. Of course, considering the reading psychology of users, the number of words in each multimedia message is generally controlled at around 1200, while the number of words in E color is controlled at around 800 (note: these data are not mandatory, but are purely unwritten agreements formed by the people). At present, the service of MMS novels and E-color novels is also limited by the user base, and most SP take a wait-and-see attitude.

Generally speaking, mobile phone literature is still in its infancy.