Seven Work Plans for Jewelry Stores in 2022

Jewelry is generally used to refer to jewelry, handicrafts or other treasures that are made of natural materials other than gold and silver such as minerals, rocks and organisms and have certain jewelry value. Next, I will bring you the work plan of the jewelry store in 2022, hoping to help you!

Work plan of jewelry store in 2022 1

First, the concept of sales.

When counter salespeople face potential buyers, every salesperson should do the following.

1, smile

2, the instrument is clean and tidy

3, pay attention to listen to each other's words

4, the added value of recommended goods

5. Demand the most fashionable and concerned topics of consumers to attract consumers.

Second, understand the characteristics of goods.

As a salesperson, the purpose of understanding the basic knowledge of goods is to help build customers' confidence in buying, promote sales, explain the value of jewelry and jade to customers with the quality of goods and the safety of recycling the world's first shopping bag, and explain the special features of goods to customers as valuable points.

Third, know your customers.

1, the main obstacle for customers to buy

(1) Lack of confidence in jewelry

(2) Lack of confidence in jewelers

2. Customer type: Knowing what kind of customers are is the basis of doing business with customers. To understand customers, we can start from these aspects.

(1) Observe carefully

(2) Speaking and listening

3. Customers' purchasing motivation

4. Customer's purchase process: (1) Desire (2) Information collection (3) Commodity selection (4) Purchase decision (5) Post-purchase evaluation.

Fourth, common sales terms.

As employees of jewelry stores, using professional and standardized sales expressions can not only establish brand image, but also build customers' purchasing confidence. Therefore, every clerk is required to use common expressions.

1. Greeting when customers enter the store: "Hello!" Good morning. Welcome to visit. what can I do for you? what can I do for you? "Please look around. A moment, please. Sorry to have kept you waiting. Welcome to visit next time. Goodbye.

2. Professional terms when displaying goods

(1) Introduce jewelry terminology: abc goods, etc. Who will add value?

(2) Sales terms that encourage customers to try them on. A. This Yu Pei is a natural A product, and this price is particularly suitable; B: These are the new styles in our shop. Please have a look. These models are classic wedding dresses. You can try. D this style suits you very well; You have good taste. This is the most popular style this season. it wont hurt you to try it F: There are hundreds of styles in this shop. As long as you choose patiently, there is always one that suits you.

3. Polite expressions on the counter

(1) This is a beautiful gift. Let me wrap it for you.

(2) Here is your invoice, please keep it;

(3) How much to charge and how much to change? Thank you.

4. Polite expressions when customers leave.

(1) Unfortunately, there is no product you are satisfied with this time. Please come again next time.

(2) We will call you as soon as the new goods arrive (after changing the ring);

(3) Here's a brochure about jewelry knowledge and jewelry maintenance for you.

Verb (abbreviation for verb) services sold in China.

1. Customer entering the store: No matter what job you have, you should put it down. Smiling, cordial greetings: "Hello (good morning, good noon, good afternoon and good evening), just pick whatever you like and try it on if you like."

2. When the customer shows interest, be familiar with the goods and immediately take out the goods that the customer is interested in. The performance is as follows: a. Suddenly stop when walking; B keep your eyes on one; Asking about a new model or a certain model.

Step 3 show recommendations

(1) handle with care: it can show the preciousness and quality of the shopping guide, and also let customers pay attention when trying on it;

(2) Observing customers: the color and dress habits of face and hand skin are helpful to introduce styles to customers and show the professionalism of shopping guide;

(3) The recommendation should be based on the styles that customers like, and the customer's wishes cannot be forcibly changed, which may easily lead to the failure of the transaction. We can put forward some views and opinions in the sales process.

Work Plan II of Jewelry Store in 2022

First, how to build a superior service system for terminal jewelry stores;

The first step: service etiquette, sales is the communication between people. As a terminal store, we will directly face our customers, whether they buy our products or not. As terminal sales service personnel, we must give high quality and superior service quality, but customers become the focus of our products.

The second step: the service training of employees' sales skills, as well as the training of our company's product characteristics, core selling points, jewelry professional knowledge, sales skills and scene question-and-answer examples. Employees' mastery of products is also a kind of respect for customers.

The third step: customer analysis, customer type analysis, customer psychological analysis, product comparison analysis.

Second, the market analysis

(1), after joining the company, you must first understand the company. It will take me two to three days to get to know and be familiar with the company's product operation direction, business model, main products and personnel of various departments.

(2) From the third grade, I will read more personal descriptions and written materials of products on the websites of other companies, such as diamonds and birds. Turn this information into a part of your own thoughts,

Mastery, become your own things, and write better character descriptions and written materials in the near future.

(3) From the sixth day, do a "market survey" of all jewelry industries in civilized cities every one and a half months. The contents of "market survey" are:

The retail price of 1, diamonds and jewelry of companies below 0. 1ct, 0. 1~0.2ct, 0.2~0.3ct, 0.5ct and 1ct.

2. The color, clarity and cut of the jewelry with corresponding weight.

3. What kind of discount promotion activities are there?

4. What are the unique promotions during the holiday?

5. Understand what new diamond rings have appeared in other companies in the market, and then grasp the dynamic trend of the diamond ring market.

6. Know how many counters there are in the jewelry counter of each shopping mall, how many products are displayed at each counter, and the latest sales price.

Third, product planning.

On the second day after the "market survey" was completed, the further work was "product planning". According to my previous working experience in Leofoo and IDO, plus the existing "market research". Make a plan and see what kind of products we need in the market now. Contents of "product planning":

1, what kind of style can make public guests and fashion guests love;

2. Where should our products be priced to be competitive?

3. What kind of discount promotion activities can be done (for example, people who are willing to spend money on diamonds and jewelry, what kind of gifts and activities are attractive to them. )

Fourth, the market business alliance

1, contact outstanding enterprises in various industries, master the personal information of high-end consumer groups in various industries, increase customer contact, and promote our latest products and promotional activities in time.

2. Increase the promotion channels of our company.

3. Learn more about the consumption psychology of various consumer groups.

Verb (abbreviation for verb) to improve sales performance

How to improve sales performance is an industry that all industries are concerned about. Because the jewelry industry is still in the high-end consumer market in this city, it should be improved from the customer side:

1. Increase the number of customers. As a terminal service storefront, only by increasing the number of people entering the storefront can the sales transaction machine filter be increased.

2. Increase the frequency of customer consumption.

3. Increase the single consumption amount of customers.

Work Plan of Jewelry Store in 2022 3

As an excellent jewelry shopping guide, you should know many jewelry brands on the market and be sharp-eyed and sweet-mouthed. People's weakness is that they like to hear good words, so you should take the initiative to discover the advantages of customers and praise them and their companions in time.

Second, you should know that you are selling luxury goods, not ordinary consumables, so you should have strong observation ability and good communication skills, praise customers when appropriate, take the initiative to find topics and build a bridge to communicate with customers.

Third, the most taboo for salespeople is to be firm in words and always leave a way out for themselves. For example, when customers choose accessories, they should tell you the advantages of the two accessories in detail and guide customers to choose.

Fourth, broaden your horizons and understand the price, origin, characteristics and types of jewelry currently on the market, such as: the seven treasures of Buddhism: dragonfly, agate, coral, amber, crystal, pearl and musk; Crystal types: white crystal, pink crystal, topaz, tea crystal, amethyst, amethyst, various lecherous, etc. Only by understanding this can you interact with customers who wear this kind of jewelry.

5. When you meet a customer with a big order, the shopping guide will be happy from the heart, because there are many commissions, and even some shopping guides will secretly calculate how much money they can get, which may lead to running orders. (Example: A customer came to an optical shop and had a good communication with the salesman. He bought a pair of sunglasses at a price of 15000. When the customer went out, he turned around and found that the salesman was pointing at him and laughing. As a result, it is conceivable that the glasses were returned. ) when you take a big order, it is good for two people to take it. It is inevitable that some employees will take a curious look or say a few words and leave.

6. Ask colleagues questions you don't understand. If you can't find the answer, the best way is to ask your competitors. And ask a few more questions and share them with your family after synthesis.

Work Plan of Jewelry Store in 2022 4

The manager's daily duties:

Product management

1. Responsible for purchasing, selling, ordering and storing goods in the store to avoid mistakes.

2. Always supervise the placement of goods in the store, and there shall be no vacancy of props, improper placement of goods, chaotic placement, defacement and other phenomena.

3. Organize employees to be familiar with commodities and learn more about each commodity. Including the significance, technology and theme of planting water, find out each item.

Sales highlights of products.

4. According to seasonality and popularity, the manager will make the main attack direction for the next month and arrange the goods in the last week of the end of each month.

Product organization, product implantation, key introduction, etc. Report to the marketing planning department to make suitable DM forms, assist in taking photos and designing copywriting. Organize employees to send customers. (How much did you send, and whether the customer resisted? Learn more about the number of people.)

5. Manage sales receipts.

Staff management

1. Preside over the morning meeting, about 10 minutes. Improve employees' working mood one day, sum up the work in the last quarter, and put forward praise and criticism.

2. Manage employees' attendance. Unless special circumstances are reported to the superior for approval, shifts are not allowed. form

3. Pay attention to the relationship between colleagues, find the basis in time and make corresponding mediation.

4. Arrange employees to take charge of the sales exhibition area in rotation, receive customers, and leave the store when customers cannot be retained or transactions cannot be facilitated.

The manager or the manager shall arrange the assistance of senior staff.

5. Pay attention to the work progress and performance of employees.

6. Organize employees' spare time games, which may include songs, mini-speeches, sales drills, sales sharing, etc.

7. Organize employees to exchange some achievements with each other in their spare time, including adding new friends every day, and the repetition rate shall not exceed 10%.

If there is any duplication, the store manager will coordinate with the customer management personnel. Supervise whether to send commodity information, corporate culture and jade knowledge to friends. Summarize the daily intention to franchise new and old customers and invite them into the store.

8. The employee 8.gfd urged the other party not to wear dirty clothes, untidy clothes or slippers.

9. Supervise every employee to make up simply and generously, and no makeup is allowed.

10. Daily store entry rate summary. Customer information table

Daily hygiene

1. Lead the staff to clean up after the morning meeting and arrange specific matters in the form of duty.

2. Clean from top to bottom and from outside to inside.

3. Develop a shift system, collect washing products from logistics, and make suggestions on brand models.

4. No black marks are allowed on the ground. The counter must be clean and bright.

5. Daily tools, including thread, scissors, pliers, tray selection, pens, files, etc., need to be owned by everyone, and it is forbidden to place them at will.

On the counter.

6. Guests are not allowed to have anything unrelated to sales.

7. Check whether the lamp is damaged in two days. If there is any damage, report it to the Logistics Department for maintenance within 10 hour.

Work Plan of Jewelry Store in 2022 5

_ _ _ 20th, with the bankruptcy of the new store, I left this store. It was that year that I learned a lot and gained a lot. Thank you for your support and help, and let me grow better. Now I will report the status of obligations in the past 20 years as follows:

A, sit hard, honest, not annoying obligation, closed on the second floor, voluntary completion.

1. Every birthday call will end before 1 1, and Kimberly-Clark's beautiful congratulations will be sent to customers in time.

2. On the third day after the customer bought the jewelry, the other party called back every day to ask if the necklace the customer bought was short or short and what the size of the ring was, which made the customer feel that Kimberly was so considerate.

3. Collect the customer files purchased that day every morning, carefully register the customer's birthday, and avoid missing items.

Second, be loyal to your duties.

I have been dealing in diamond commodities for more than two years. The goods are being settled, and the number of newly arrived goods should be checked first; Check whether the jewelry logo is consistent with the label and certificate; Check whether the quantity and price of jewelry are consistent with the delivery list; Search whether the goods are the result of quantity, and pick out the goods with results in time before going to the company; The goods out of stock in the counter should be replenished in time, and the new and series of accessories launched by the company should be put back into classification, and a counter should be selected for re-display; Close to the two stores to coordinate the goods, which need to be delivered at any time; The goods kept in the closet will be out of the warehouse in time, and the newly deleted goods will be in the warehouse in time. At the end of the month, ensure that the monthly inventory is completed smoothly and the data is moderate; Because of the manager's permission, no one has to take out the goods from the counter and leave the store. Everything is done in place, with one mistake a year.

Thirdly, the following points are summarized in the collection and sales:

1, fully display jewelry products during the welcome.

Since most customers know nothing about jewelry, it is particularly important for salespeople to display jewelry, so it is very important to actively guide customers to try on jewelry. When I take out diamond jewelry, I will describe it to customers, such as describing the cutting of diamonds. I will be tempted by turning the diamond jewelry gently with my hands. I will write the description and give it to the customer, so that the customer can observe the diamond by imitating my movements and ask, "What is Belgian cutting?" I don't have to explain. This kind of question and answer is the way for salespeople to display jewelry.

Just like the customer's choice of patterns is eye-catching, I recommend two patterns in time. The customer chooses jewelry with less observation time and describes the inappropriate momentum represented by the two patterns, so that it is easy to lock in and narrow the range of momentum selected by the customer. When choosing the price, we should choose the price according to the principle of steep first and then slow down.

2. Handle the doubts raised by customers and try to seize the opportunity to introduce jewelry knowledge.

The more jewelry knowledge customers experience, the more satisfied they will be with their real feelings later. Girls wear newly bought diamond rings to work, always hoping to attract the attention of colleagues. When others see the diamond ring, she will talk about her understanding of closed diamonds and fully enjoy the rough power of owning a diamond. At the same time, she is also advertising for us. People often say that "the right customer is the best advertisement" and "the most influential advertisement is the people around us", so we are seizing the opportunity in the process of collecting and selling. When customers ask questions, Chiao explains jewelry knowledge.

3. Guide consumers out of the misunderstanding of purchasing, and explain the character of diamonds by fostering strengths and avoiding weaknesses.

Due to the misleading of some marketing units, many consumers beg that the origin of diamonds is North Africa. When the customer asked if there were any diamonds from North Africa, I said yes first, indicating that the customer "actually, the right or wrong of diamonds is measured by 4c standard. In fact, most of the diamonds in North Africa are not good, and all the diamonds selected by Kimberly are of poor quality in North Africa. When I gave the certificate to the customer, I took the initiative. I always look at it before handing it over to the customer, and I will make a certain amount of diamonds according to the grade. Contact the diamond classification book to convince customers with terms and price ratio.

Work Plan of Jewelry Store in 2022 6

With the opening of the new store on1October 20th, I came to the store. During this year, I also learned a lot and gained a lot. Thank you for your support and help, and let me grow better. The 20-year work plan is now reported as follows:

First, the work attitude is diligent, sincere and not boring, and take the initiative to complete the work on the second floor.

1, the birthday phone number must be dialed before 1 1 every day, so as to send the blessing of _ to customers in time;

2. Insist on calling back three days a day, and call in time on the third day after the customer buys jewelry to ask whether the necklace the customer bought is suitable for wearing and the size of the ring, so that the customer can feel that the service is so intimate;

3. Collect the customer files purchased on the same day every night, carefully register the customer's birthday, and avoid missing items.

Second, be responsible for your own responsibilities.

I have been dealing in diamond commodities for more than two years. In the management of goods, first check the quantity of newly arrived goods; Check whether the jewelry logo is consistent with the label and certificate; Check whether the quantity and price of jewelry are consistent with the bill of lading; Check whether the goods have quality problems, pick out the goods with problems in time and return them to the jewelry store; Timely replenish the goods that are out of stock in the counter, classify the new and series of accessories launched by the jewelry store, and choose a separate counter to display them centrally; Cooperate with the two stores to transfer goods, and need to deliver them at any time; For the goods coming out of the cabinet, it is necessary to leave the warehouse in time, and the new goods should be put into storage in time. At the end of the month, ensure that the monthly inventory is completed smoothly and the data is foolproof; No one is allowed to take the goods out of the counter and leave the store without the manager's permission. Everything was in place, and there were no mistakes for a whole year.

Three, in the sales summary is as follows

1. During the reception, fully display jewelry products.

Because most customers lack jewelry knowledge, it is very important for salespeople to show jewelry and actively guide customers to try on jewelry. When I take out the diamond jewelry, I will describe it to the customer, such as describing the diamond cutting, turning the diamond ornament gently by hand and moving my mouth manually, and then giving it to the customer after the description is basically completed, so that the customer will imitate my actions to observe the diamond and ask, "What is Belgian cutting?" I can explain that this kind of question and answer is the skill of salespeople to display jewelry. When customers choose eye-catching styles, I recommend two kinds of ornaments with big style contrast and long observation time, and describe the different styles represented by the two styles, so that it is easy to lock and narrow down the styles and scope selected by customers. When choosing the price, follow the principle of soaring and falling slowly.

2. Take advantage of the opportunity of customers to ask questions and try to seize the opportunity to introduce jewelry knowledge.

The more customers know about jewelry, the more satisfied they will be in the future. When a lady wears a newly bought diamond ring to work, she always wants to attract the attention of her colleagues. When others see this diamond ring, she will talk about her understanding of diamonds, fully enjoy the spirit of owning a diamond, and also advertise for us. As the saying goes, "satisfied customers are advertisements" and "influential advertisements are people around them". Therefore, we should seize the opportunity in the sales process and skillfully explain the jewelry knowledge when customers ask questions.

3. Guide consumers out of the purchase misunderstanding and explain the quality of diamonds skillfully.

Due to the misleading of some marketing units, many consumers demand that the origin of diamonds is South Africa. When the customer asked if there were any South African diamonds, I said yes first, telling the customer that "in fact, the quality of diamonds is measured by 4c standard. South Africa produces a lot, and not all diamonds are good. _ The diamonds used are all high-quality diamonds from South Africa. Take the initiative when getting the certificate for the customer, look at it before giving it to the customer, and affirm the diamond according to the grade. Convince customers by combining the principles and conditions of diamond grading and price comparison.

Work Plan of Jewelry Store in 2022 7

Time always flies when I am immersed in my work. Unconsciously, the seemingly distant 20_ soon reached my feet. As the manager of _ Jewelry, I have been strictly responsible for managing my own shop during my 20 years of work. Basically, we should take care of big things and small things. But under such circumstances, the turnover of the store still has not reached the expected level. So I feel ashamed.

After careful reflection on last year's work, I made a careful analysis and investigation on jewelry and its surrounding environment, market and people flow. And made assumptions and analysis of their own problems. At the company meeting at the end of the year, I earnestly learned the experience and lessons. By learning from experience, my work plan for these 20 years is as follows:

I. Personal Promotion Plan

As a manager of a jewelry store, I must reflect and change myself when the turnover is not going up. In this year's work, I decided to put forward more requirements for my personal ability.

First of all, in business, I can't just judge by observing and understanding the experience of other peers. At work, we should have a deeper understanding of the surrounding market environment and make marketing strategies according to the potential customers around us. Finally, as a jewelry store and store manager, I should have a clearer understanding of the positioning of goods. Eliminate unnecessary customers and focus on the sales of potential customers.

Secondly, as a store manager, my management ability also needs to be strengthened. Strengthen your management ability and control the store.

Second, the work plan

Before work, I want to strengthen the management ability of employees and improve their basic quality and service ability. Cultivate employees' corporate culture and sense of ownership. Let it be proud of the enterprise in its work and take the interests of the enterprise as the center.

Secondly, we should also cultivate the sales ability of employees. Jewelry belongs to luxury goods, which will inevitably cause customers to consider and hesitate when selling. In order to "add fuel to the fire" and stimulate customers' desire to buy, the clerk who communicates directly must strengthen his sales ability. And have a good understanding of our products.

Finally, I have to make further plans for the store's sales strategy. Make a good publicity strategy according to festivals and activities. Improve the popularity of jewelry and attract more customers. At the same time, we should make more efforts on preferential policies.

Three. Concluding remarks

The most important thing in sales is to know what you are selling, who you want to give it to and how to sell it. As the store manager, I should know this more. Do a good job of positioning, seize the opportunity, and wait for customers to come to the door. In the future work, I will continue to strive to improve my ability and drive the development of jewelry!

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