Template of College Students' Entrepreneurship Project Plan

Now many college students will choose to start their own businesses after graduation, and it has become a trend for college students to start their own businesses. The following is the Template of College Students' Entrepreneurship Project Plan compiled by me for your reference only. Welcome to read it.

Desserts and snacks have always been the favorite of female friends, so it should be a good choice to open a cake shop in the female gathering area and also operate birthday cakes. As long as we make our own characteristics, we will be loved by our friends.

I. Overview of Cake Shop

1. Our restaurant belongs to the catering service industry, and its name is "xx". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and it will gradually develop into a cake chain like xx.

3. Our store needs a venture capital of X million yuan.

Second, the business objectives

1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, the market analysis

1. source: our target customers are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: According to the survey results, there are many domestic brand cake shops, and there are many chain cake shops such as xx and xx. So there is a lot of competition.

Fourth, business plan.

1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the increase in the opening price, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that there is a group of consumption rates that are found like this: "Customers never have the cheapest price." You can lower a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. "From this, I realized a certain competitive strategy in the product market:" Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract and retain customers. "

The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can call him (her) Mr. X or Miss X in public, and they will feel respected.

9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10. No matter from the storefront decoration, the image of the clerk, or the cake making, it is necessary to give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold.

1 1. The food industry has special job skills requirements: employees must hold "health certificates".

Verb (abbreviation of verb) financial estimation

Start-up assets: about X million yuan.

Equipment investment:

1. The rent is 5000 yuan.

2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes);

3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold;

4. Employees (2 employees) need 500 yuan for the same dress.

5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.

Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.

Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

An analysis of the risks and constraints of intransitive verbs

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.

Template of college students' entrepreneurial project plan (2) With the improvement of residents' income level, the consumption demand for fruits is increasing. Fruit industry is the most developed industry. And there are no big sales giants in this industry. There is a lot of market space. And chain operation is also the biggest hot spot.

I. Introduction of the Project

Establish community fruit shops: Establish fruit shops in the community of 3,000 households (3 persons per household).

Second, the market analysis

There is a big fruit market in China. Compared with the per capita annual fruit consumption of 85kg abroad, the domestic per capita consumption is only half of it. According to the survey of most families, 80% of families of three spend more on fruits every month than 80 yuan. 10% of the household consumption of fruit is between 50 and 80 yuan. Only 10% of households consume fruits below 50 yuan.

At present, the average annual fruit consumption in China is about 45kg, which is not far from the hygienic standard (70kg), and the gap is even greater than the average annual fruit consumption level in developed countries (80kg). If the future population growth factor is taken into account, according to the health standard, the national fruit consumption will reach115.5 million t.

Third, the reasons for choosing

Industry demand: China lacks large fruit sellers;

The needs of entrepreneurs: low entry threshold, small investment can operate;

Brand-new sales opportunities: only fruit chain stores are still blank. Chain stores in other industries are in a state of meager profit competition.

Novel sales method: open self-selection

A variety of services: provide automatic juicing service. Provide combined packaging boxes to introduce various fruits in the store and the characteristics suitable for eating people, so as to guide healthy consumption.

The situation of fruit purchase and consumers' psychology: time is busy and there is no extra time to buy fruit. Supermarkets and wholesale markets don't buy much fruit, because they mainly buy other products.

Huge market: The country plans to make the per capita consumption of fruit reach 48kg in 2020 and 53kg in 2030. In other words, in 2030, the consumption of fruits will increase by 25 million kilograms. The market is huge. It is 40% of the current market.

Fourth, special services.

1. Fruit industry is the most developed industry. And there are no big sales giants in this industry. There is a lot of market space. And chain operation is also the biggest hot spot.

It is also the first choice for most investors to start a business. In the south, fruit chain stores are small in scale, but they are all regional enterprises. The scale is not very large, but their annual sales volume is already very large. The annual sales of a single store reached 6.5438+0 million, and it began to make a profit. On the basis of the successful experience of southern fruit chain stores, some services are added to make fruit chain stores more humanized and become the largest fruit retail, wholesale and chain enterprises in China.

The existence of fruit chain stores first facilitates consumers to consume fruits. Because the location of fruit shops is generally in the community (radiation range: 3000 households). Before that, people usually bought fruits in supermarkets, farmers' markets and other places (tourists and street fruit stalls). The sales channels and situations of fresh fruits in Germany in 20xx are as follows: 25,5% are through the consumer market, 37,6% are from chain stores, 1 1, 1% are fruit and vegetable stores, and 8,2% are weekend markets. Therefore, chain stores are an important way to sell fruits in the future.

According to the analysis of the place of purchase, supermarkets and farmers' markets are not just at the entrance of the community, which is not convenient for residents to buy. Residents who go to these places mainly buy other daily necessities or vegetables instead of fruits. Fruit is characterized by its large weight and volume. For consumers who don't have a car, they can only buy a small amount of single variety of fruit after buying other goods in supermarkets and farmers' markets. Opening a fruit chain store in the community can make it more convenient for consumers to buy and increase the consumption of fruit.

2. Give customers a brand-new, assured, quality-guaranteed and cheap place for consumption.

More customers choose to go to the supermarket to buy fruit. In addition to seeing the fruit discounted when buying other goods, the biggest reason left is that the fruit in the supermarket can reassure consumers in terms of product appearance, product quality and weight. Moreover, the open self-selection method can give customers more choices. For our fruit chain stores, adopting unified decoration, unified store layout, unified procurement and unified distribution, all products are sold after cleaning, waxing, grading and packaging, which can completely give customers more psychological satisfaction.

3. Unique guiding consumption

Nowadays, when buying fruit, customers choose fruit consumption entirely according to their own tastes and preferences, ignoring the characteristics of the fruit itself and the people suitable for eating. Through the investigation of many consumers, it is found that almost no one can tell the characteristics of pineapple and the people who are suitable for eating, and what fruits patients with liver disease and stomach disease should eat and what fruits are not suitable for eating. This shows that everyone is blindly consuming fruit. Without any common sense of fruit consumption, it will lead to the misunderstanding of sending bananas to diabetic patients with kindness. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will put up posters in every store to introduce the characteristics of each fruit, the people suitable for eating, and the identification method of good or bad grades to guide everyone to consume healthily.

4. Provide various services for different consumer groups.

Fruit consumers are generally divided into two types: self-use type and gift-giving type. According to the psychological and packaging needs of the giver, we will specially design some packaging combinations with different capacities (3kg, 5kg), which can be folded or combined to provide compensation for consumers. In other words, customers can buy fruits in any combination. After purchase, if you need a packaging box, you can get it in the store by paying a certain packaging fee (which can be divided into birthday, visiting patients, visiting relatives, etc.). ), you can also get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive fruit gifts from tourists or other businesses to ensure quality.

5. Dig deep into the characteristics of fruits and other needs of consumers.

With the increase of people's income, more consumers began to drink fresh fruit juice. In view of the aesthetic needs of consumers, every fruit chain store will have a free juicer for customers to use. After buying fruit, customers can use the water source to clean the fruit for free, and use the juicer to squeeze the fruit into juice. If customers bring their own containers, the company will not charge any fees. If customers want to bring fruit juice to their home, company or road, the company will provide a set of containers (including plastic cups, straws, honey, sugar, etc.). , and help customers package) it is convenient for customers to take freshly squeezed juice anytime and anywhere. In terms of hygiene, every time the customer uses the juicer, the staff will sterilize the machine and then put it in the disinfection cabinet to ensure hygiene.

Verb (abbreviation for verb) competitor

1. the change of consumers' concept: can consumers accept this way of buying fresh fruit? Because other traditional places to buy fruit have formed habits in consumers' minds, it is necessary to change consumers' shopping concept in a short time and let them accept this commercial form.

2. Large supermarket chains: The long-term operation of fruit in large supermarket chains shows that fruit consumption has occupied a certain proportion in people's daily consumption, and it also shows the vast market. These businesses are also very optimistic about this market. The advantages of large supermarket chains are large purchase volume, low purchase cost, large passenger flow, good shopping environment and good quality and quantity of products.

Our advantages: the development of our fruit chain stores, the purchasing advantages and logistics advantages of joint juice enterprises will definitely be lower than their purchasing costs. Moreover, we are recruiting some laid-off workers and striving for some policy support, because we have opened a shop in the community. Moreover, our shopping environment, credibility and price can compete with large supermarkets. Moreover, we will provide juicing service, fruit promotion, gift packaging and other services that I believe large supermarkets do not have.

In addition, we can cooperate with some medium-sized chain stores, such as xx supermarket. We can negotiate with them, contract their fruit projects, open stores in their supermarkets, and pay them the contracted rent and the share of sales profits. The other party saves the purchase cost and business risk, but the profit can also be guaranteed, and we have increased the window of sales and display.

3. Farmers' market: It usually appears in the open air. Because the booth rent is cheap, its price may have some advantages. But there is no shopping environment, no products and services, customers have no choice, and the quality and quantity are not very reliable.

Our advantage: most people go to the farmer's market to buy some daily food and vegetables, so after buying a lot of other products, they generally don't buy a lot of fruits, because buying too heavy things in Dachuan will cause inconvenience to their actions. Moreover, our fruit shops are generally opened near the community, which is convenient for residents to buy fruit. I believe no one wants to walk for 20 minutes to buy a watermelon to take home. People like to buy this kind of fruit near home.

4. Tourist vendors: characterized by strong mobility, they can push fruit carts downstairs in the community. Because there is no rental cost, its price may be lower. Its disadvantage is that tourists and small-selling fruits are often short of two pounds and shoddy.

Template of College Students' Entrepreneurship Project Plan (3) I. Background

After nearly two years of rapid development, the industry has spawned a large number of P2P platforms, but the concentration of the industry is getting higher and higher, gradually forming a national and regional oligopoly, and the competition in the whole industry is becoming increasingly fierce, but also full of opportunities. The customer acquisition cost of the whole industry has also been pushed to a very high level. At present, the cost of acquiring an investment user in the industry has exceeded 3,000, while the per capita investment amount is only 30,000 to 50,000, not counting the loss of users. Therefore, if we want to get 1 10,000 effective investment users, the marketing cost will exceed 30 million, which has not taken into account some additional expenses such as personnel cost and rent.

The difficulty in getting customers in the industry is actually the result of blind imitation and over-marketing. We take cooperation with travel agencies as a starting point, give credit to travel agencies, and locate this group that pursues freedom and happiness after 1980s and 1990s. On the one hand, we will stage tourism consumption finance, on the other hand, we will manage their money and make a travel fund. Save them money and facilitate their travel. At the same time, the late development of app, cut into tourism socialization, design high-end routes, and tailor-made tourist routes for users.

Second, the industry analysis

At present, the number of users in the entire p2p industry is nearly 2 million, while the number of users of Internet finance has exceeded 654.38 billion. According to xx statistics, more than 90% of Internet finance users are post-70s, post-80s and post-90s, and these people not only have the habit of Internet finance, but more than 60% of them are first-time parents, because when the competition in the Internet finance industry is becoming increasingly fierce, there is no lack of innovation in the industry, which is similar to being a beginner.

Baby wallet is specially designed for new parents who have Internet financial habits. Its positioning is the emotional marketing of parents who love their children. After being online for one month, it quickly gained more than 65438+ 10,000 registered users. There is not too much marketing promotion, just relying on friends' recommendation and viral marketing. When they quickly accumulate users, they can cut into the maternal and child e-commerce market in the future.

At present, the existing 1 100 million internet financial users are also the main users of the tourism market. According to statistics, more than 70% of the post-80s and post-90s travel more than once a year, while the domestic tourism market has an existing market share of nearly 3 trillion. More than 50% post-80s and post-90s consumers travel more than twice a year. These users have a good credit environment and a certain repayment ability and willingness, including the current xx. Including xx Bank, xx Bank has also begun to cut into travel agencies and cooperate with some large domestic ota companies to provide credit to its users.

At present, the market development of China's consumer finance is less than 30%, far below the level of Europe and the United States. Now, a large number of real estate companies, e-commerce companies and banks are already laying out and carefully reclaiming this blue ocean. According to xx statistics, the scale of domestic consumer finance market will reach X trillion in 20xx. Tourism consumption finance will occupy a relatively large market share.

Third, our development direction.

Different from other Internet financial platforms, we focus on tourism segmentation. A considerable number of Internet financial users, who are also tourists, cut into the tourism industry in stages through tourism consumption, increasing extra income for a large number of travel agencies, expanding the market and increasing profit points. At the same time, it is convenient for tourists to manage their wealth and assets, so that their wealth can appreciate. However, our platform is only an intermediary. Later, high-end tourist routes were developed to customize services for tourists.

In the later stage of the platform, an app will be developed, and functions such as making friends socially and applying for a travel agent by self-recommendation will be added. Through social ways and time sharing, it greatly increases the interest of travel, at the same time increases the brand of the company, increases the viscosity and usage frequency of customers, and precipitates a lot of content.

China tourism has experienced self-help tour and group tour. At present, the public has reached a certain level of affluence, so they are more in pursuit of spiritual experience, high-end tourism, vacation and leisure, and even such travel agencies. Relaxed and lively travel mode will be the mainstream in the future.

We plan to achieve a turnover of over 65438+ 1000 billion yuan within one year. Based on an average of 5,000 transactions, we need to achieve more than 200,000 transactions. In the early stage, we mainly cooperated with travel agencies, so it is easy to expand the scale. In the later stage, in addition to the phased products of tourism consumption, financial products can also be designed for the arrears of travel agencies and hotels, which can better penetrate into the tourism industry.

Fourth, the company planning

In the early stage, the company mainly developed mobile phone WeChat, cooperated with travel agencies, designed financial products and set up a marketing team. At present, the mobile Internet is a trend, and mobile phones connect people with various consumption scenarios. Through the cut-in of mobile WeChat, we can get traffic and users through product innovation and new media marketing, and connect all travel agencies through this product. The initial plan of the team is 8- 10 people, including business personnel negotiating with travel agencies, new media operation, customer service, financial product design, risk control personnel, art technicians, etc.

Verb (abbreviation for verb) Proportion of each business segment

In the later stage, we will design high-end tourist routes, increase new profits by organizing tours and other all-round services, and develop an app with the functions of tourism socialization and community sharing, and encourage users to be active through the points system and tourist coins. The accumulated travel money can be exchanged for some outdoor products and even rewarded for free travel. Through the sharing of words, pictures and travel diaries, there is a lot of content in the platform, which can be spread and marketed through WeChat and self-media.

It is planned to achieve a turnover of 1 100 million yuan during the year, and at the same time, it has 10-20 self-designed exclusive tourist routes, with more than 1000 trips and more than 654,380+million users. At the same time, venture capital will be introduced for the A round, and then the market will be expanded, including setting up its own risk control team, collection team, marketing and brand, and cooperating with tourism real estate companies to design holiday tours and other products. I hope to keep the balance of payments within one year and occupy a certain market share. And can continue to make profits.

Analysis of profitability of intransitive verbs

According to our planned transaction volume of 65.438+0 billion and 4% interest margin, the gross profit we can get from travel agencies can reach 4 million, and the customized route is calculated at 6,000 yuan per person, with a gross profit margin of 654.38+05%. The gross profit is nearly 900,000. It is conservatively estimated that the income can reach 500-100000 within one year. According to the calculation of 10PE, venture capital was introduced in round A, and the company's valuation exceeded 100 million.

If capital is introduced in the later stage, it will accelerate the introduction and development, expand business, especially get through travel agencies all over the country. Different from Tuniu, we started as a tourist consumer finance, and later we can integrate lines to provide value-added services. According to the forecast, we can break even within one year. Compared with domestic ota companies, we have a very clear profit model from the beginning, which can differentiate competition instead of falling into the strange circle of burning money to obtain users.

The later business segment can also involve cooperation with hotels, tourism real estate, holidays and other projects to create additional value for users, but it is only expected for the time being, and its income-generating capacity is unpredictable.

At present, the penetration rate of domestic online travel companies to the tourism industry has not exceeded 10%, but it has exceeded 50% in European and American countries, and there is still much room for improvement. With the continuous improvement of domestic income level, outbound travel and high-end customized travel will break out in the future. Among them, the market share of tourism consumption finance, outdoor and holiday tourism will continue to increase. In the next decade, tourism will be a rapidly developing industry.