How to effectively promote drugs on the Internet?

For OTC enterprises, the quality of ideas and materials is particularly important.

First, the logic of high-quality landing page landing page: based on the pain points of netizens, stimulate interest and use product advantages to endorse, dispel netizens' concerns, thus guiding transformation. High-quality landing pages mainly include five sections, the first picture+content introduction+marketing components+product advantages+word of mouth endorsement.

1. The first picture: The first picture is the first impression of the landing page, which should stimulate users' interest, so the first picture can highlight the pain points or give netizens a good psychological expectation;

2. Content introduction: It is necessary to enlarge the pain points of netizens and constantly stimulate the demand of netizens;

3. Marketing components: reflect activities, create a sense of scarcity, repeat pain points+give solutions to problems;

4. Product advantages: highlight the core selling points of products, and use the unique advantages of products to dispel the concerns of netizens;

5. Necessary work for consumers to build confidence.

Second, high-quality ideas 1. Speaking of pain points: symptoms, pain points+solutions;

2. Say selling points: advantages, selling points+creativity;

3. Use more wildcards: region, age, gender, etc.

Third, high-quality material 1. Follow the KISS principle: let users know the services provided by products within 3s;

2. Excellent routines: experience opportunities and return unconditionally;

3. Say pain points: give solutions;

4. Give good expectations.

4. Good account structure 1. Account construction, clever use of OCPX bidding mode: OCPC and OCPM combine to effectively control account books;

2. crowd orientation: crowd orientation is carried out according to the portrait of a single crowd provided by the enterprise.