Please send an email to 4967 13282@qq.com to bid on the mass short message platform of large department stores. Thank you all.

Chapter II Customer Analysis 3

1, Introduction of Rainbow Department Store: 3

2. Opening plan of Rainbow Department Store: 3

3. Customer Group Positioning and Marketing Strategy of Rainbow Department Store: 3

Chapter III Analysis of Mobile Phone Customer Groups of Communication Operators 3

1, Nanchang mobile communication industry data (as of May 2005) 3

2. Number of Major Customers of Nanchang Mobile Unicom Table 3

3. Nanchang Mobile Gender and Age Data Sheet (see Annex) 3

Chapter IV Rainbow Department Store SMS Group Marketing Suggestions 3.

1, new world target customer base: 3

1. 1 revenue analysis: 3

2. 1 Gender: 3

3. 1 Region: 3

2. Opening Ceremony SMS Marketing Suggestion 3

1. 1 mass sending time: 65438+ 0 days before opening-3 within one week after opening.

2. 1 massive content: marketing by means of notification, promotion and prizes; three

3. 1 mass distribution range and quantity: 3

4. 1 batch budget: (omitted) 3

3. Members establish SMS marketing plans: 3

1. 1 group sending time: send short messages on the day before or on the day of holidays or various promotion days; three

2. 1 mass distribution range: mainly members, which play the role of consolidation, notification, prediction and development; three

3. 1 mass content: mainly greetings, thanks, notifications and exchanges; three

Chapter V Key Points of Letter Marketing 3

1, SMS content planning: 3

2. Date of sending SMS: 3

3. SMS sending range: 3

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