How to evaluate Kappa brand?

Kappa is an Italian sportswear company, established in Turin, northwest Italy, 19 16. Formerly a small company named m.c.t, the full name of the company is "Society Anonima Calzificio Torinese". 1993, kappa kappa was acquired by a consortium called basic properties, and received full financial support from Benetton, a fashion brand, which made kappa stronger and became the largest private sports product group in Europe. 1On February 9th, 999, Kappa won the favor of Italy's national football team, the top team in the world, and became his sponsor. The players are all superstars of the Emperor, which makes Kappa Kappa famous. What is more striking is that kappa has become the only brand that can put its own label on the Italian national team jersey. The origin of KAPPA trademark logo

1969, a pair of male and female models sat down to rest during work, and the photographer accidentally captured this picture, thus giving birth to this world-famous brand LOGO. This romantic character symbol has been used to this day and has become a popular visual symbol in the world. Kappa is the Greek letter 10. Kappa's symbol is pronounced as Omini (Gemini). The reason why men and women sit back to back is because Kappa believes that men and women can share the fun of sports. Men and women should support each other to achieve their goals, both on and off the court. China market -KAPPA

China Chaoliu (Group) Co., Ltd., listed on the China Stock Exchange with the stock number of 38 18, together with its subsidiary "The Group", is a leading international sportswear brand enterprise in China. The Group is mainly engaged in the design, development, marketing and distribution of branded sportswear. Since May 30th, 2006, China Tide has become the exclusive owner of the internationally renowned Kappa brand in China and Macau.

In April, 2008, the Group took another important step, and acquired PHENIX Company, which owns Japanese KAPPA brand and PHENIX brand, thus opening a new chapter in China's multi-brand strategy. China Trend will enrich the regional brand portfolio, expand the group's product categories, explore opportunities to develop the ski and outdoor sportswear market in China, and further strengthen the existing R&D technology and capabilities of China Trend by integrating Japanese PHENIX's powerful R&D capabilities and experienced R&D professionals, thus providing a solid platform for the long-term development of KAPPA and other brands in the China market. At present, the group's products are warmly welcomed by China's fast-growing high-potential customer base with its energetic, fashionable and young image. brand positioning

KAPPA's brand positioning is sports, fashion, sexiness and taste, and its target consumers are people aged between 18-35 who are full of vitality, youth and fashion in life and clothes.

KAPPA was born in Italy in the late 1950s, and gradually developed into a famous European sportswear brand in the 1960s and 1970s. KAPPA's symbol is two men and women sitting back to back, representing sports, youth and enthusiastic lifestyle.

At the beginning of 2002, China Trend brought KAPPA, full of romance and passion of Mediterranean blue, to China, conveying a brand-new concept of sports fashion to consumers in China. Since May, 2006, China Power has owned KAPPA's brand in Chinese mainland and Macau, and has completely independent overall planning such as product research and development, marketing, sales organization and pipeline strategy. Product introduction

KAPPA's products are mainly oriented to sports and leisure, conveying the traditional Europa style to China consumers, showing the brand concept of fashion, sexiness, sports and taste, and showing the brand's unique innovative style.

KAPPA's clothing, shoes and accessories are novel and unique in design and can be matched with each other. According to the different sports types and design elements, Kappa can be divided into football, classic, national, fitness and life series to meet the different needs of consumers. marketing network

The rapid expansion of distribution network is the basis of KAPPA's strong growth. China Trend has a leading international business philosophy and has formed a perfect and unique sales management system. Strict dealer rating system ensures the ability to control and distribute the regional market and reduces the bad competition between them; Competitive sales incentive mechanism greatly improves their enthusiasm and loyalty, and also brings greater benefits to dealers.

KAPPA also adopted a new generation of systematic management, which brought a virtuous circle, promoted the penetration of its brands in the sportswear market in China, and the number of retail stores increased rapidly. At present, KAPPA stores have covered all provincial capitals and major large and medium-sized cities in China, and there are more than 3,500 KAPPA stores with fashion, vitality and distinctive features.

While continuing the original successful practice, China Trend will continue to open more KAPPA stores and actively establish more different forms of cooperation with major distributors to promote the sustained and rapid growth of Kappa sales.