What mobile phone promotion software are there?

The promotion methods of mobile phone application are 18. When submitting to the app store, the app store needs to describe the products of the app itself, so as to promote the application of the app company, facilitate users to find and arouse interest in downloading. Commonly used app stores are: Apple's App Store, Nokia's Ovi Store, and Microsoft's Windows Mrketplce for Mobile. Google AndroidMarket App Store, BlackBerry RIM App Store, Mobile Kid Android Gas Station, Lenovo Music Store, software developers (AndroidMarket, wostore), network operators (Mobile MM, Tianyi Space), independent stores (Android Market, OpenFeint), and some B2C application platforms (Amazon AndroidAPP Store). However, the promotion of app mobile phone applications in mobile app stores is not completed after submission. We need to do some seo optimization skills in the app store to help users find a good ranking, so the praise and installed capacity must be improved. 2. The cooperation channel of the brush channel is semi-malignant and implanted into the user's mobile phone of the app mobile phone application. In fact, this model is also the mainstream app promotion method today, but the general brush-related channels are more inclined to mobile game applications and life apps. For the cooperation of enterprise apps, the fees charged by brushing channels are more expensive than those of these two companies. 3. The pre-installation of mobile phone digital manufacturers is the promotion of app application in software, but apps developed or pushed by mobile phone manufacturers such as Samsung Lenovo Apple will be completed in the system when the mobile phone software is pre-installed. The similarity between this model and the brushing channel is that they actually implant hard apps into mobile phones. 4. Content and soft text marketing An app development software, especially an epoch-making app application, undoubtedly needs content and soft text marketing to open a certain popularity. This way of promoting app through media and news channels can create the popularity and exposure of app in the shortest time, which is conducive to the formation of the brand. This is especially important when you want to attract users. It is necessary for mobile phone application developers to expose relevant application news on the network first, and then publish soft articles through Sina Technology, Tencent Technology, Donews and other platforms to improve users' reputation and increase publicity. 5. Online advertising Online advertising is very effective for promoting traffic and increasing popularity. Advertising is divided into the following categories: A.PC online advertising: hard, wide and rich media advertising, search advertising, etc. B. Mobile advertising: The earliest mobile version of google Adwords is well known, but it is always limited by the development of mobile network. Then Google bought Admob and started mobile online advertising. Of course, we must also see the rapid development of Apple's iAD. The domestic mobile advertising platform is also very good, which can be promoted through the network formed by application use, and has the advantage of accurately matching the user groups. Payment can be made according to CPM, CPC and CPA. 6. Free software Free software is actually aimed at the mobile app application itself, such as games. Many well-known games start to make money for free, and make profits by charging later. Therefore, free software is also an important marketing tool for app website application. 7. Open platform applications Don't underestimate the open platform! Submit your mature APP application to the Internet open platform and enjoy a large number of users? Such as Tencent Open Platform, 360 Open Platform, Baidu Open Platform, Xin Kai Open Platform and Everyone Open Platform. 8. Paid Advertisements For websites that have not joined the network advertising alliance, and their websites are highly related to the app itself, the traffic is good. If we intend to advertise on such websites, it will be more conducive to the rapid establishment of the app brand. 9. Network viral promotion Network viral promotion is a software category and a mass text category. Software category is to implant advertising pictures and links in some software categories, and users click on the download and introduction link page of app when they see it or even don't know it. Send text in groups, such as qq space, SMS, instant messaging tools, social platforms, etc. , maliciously publish advertising texts and links on these platforms and spread them widely. Either way, the online viral promotion of app is through the following channels: instant messaging tools, community forums, blogs, Weibo, SMS, email, software and so on. 10. Weibo Marketing Weibo Marketing actually uses the existing Weibo and fan groups (even micro-bars and micro-groups) of the enterprise to promote, or evaluates the celebrity Weibo with many fans to promote. The effect of microblog promotion is very fast on pc and mobile phone, but the app itself needs to be valuable to users. 165438+ 12. Mail marketing has to be mentioned. Mail marketing is used to promote app. There are two modes. One is to promote app for target customers. This promotion method is generally related to the use of existing customer resources. Features: strong pertinence, high conversion rate and high download probability; Second, for the nature of wide spread, this kind of fish is similar to wide spread, and it will always harvest some users. The characteristics of this kind of users are: the wider the net is cast, the greater the download volume, the worse the pertinence and the lower the conversion rate. 13. There are various offline channels, but considering the high input cost of some channels (such as news media and physical advertising), we will not introduce them. The application of real app mobile phone application promotion channel under online channel includes the combination of product packaging and app QR code promotion, the combination of brochure and app, the collection of all enterprise information dissemination channels and app, exhibitions and so on. 14. Sharing and recommending downloads Sharing and recommending downloads, not much to say here, here is a brief introduction: users spontaneously share recommendations; Guide enterprises to share and recommend; Download channel recommendation, etc. 16 ... social platform promotion social networks are divided into mobile social networks and pc-side social networks. Mobile social networks are still developing, but the recommendation function of applications has been applied in this respect. For example, Wei Yun and Ledou are all good social application platforms. Your application can be shared with one or more social networks; There are many sns platforms on the pc side, as well as qq, Want Want, skp and so on. Are very good sns commonly used means. 17. Professional software download stations, such as Sky and other well-known download stations, have a large user base and weight. It is bound to be an important means to promote app mobile phone applications through such sites. Now many mainstream mobile phones or tablet applications are promoted through such programs. Of course, websites like Sky are still casting nets, and there are some professional download stations, which is the best way for software download stations to promote app mobile applications. 18. Common network promotion methods Common network promotion methods include forums, questions and answers, blogs and other industry platforms. The download traffic attracted by this promotion method is characterized by many users and low conversion rate. How to improve the conversion rate is the most important promotion direction of these network promotion methods.