Does the Double Eleven price guarantee include coupons?

Double Eleven guaranteed price includes coupons.

Double Eleven Shopping Carnival refers to the online promotion day on November 11 every year. It originated from the online promotion event held by Taobao Mall (Tmall) on November 11, 2009. The participating merchants at that time The quantity and promotion efforts were limited, but the turnover far exceeded the expected effect, so November 11 became a fixed date for Tmall to hold large-scale promotions.

Double Eleven has become an annual event in China’s e-commerce industry and has gradually affected the international e-commerce industry.

On October 27, 2021, the Information and Communications Administration Bureau of the Ministry of Industry and Information Technology disclosed that the ministry has held an administrative guidance meeting to regulate the "Double 11" SMS marketing behavior of e-commerce platforms, requiring e-commerce platforms not to do so without the consent of consumers. or request unauthorized marketing text messages.

On November 4, the China Consumers Association issued a reminder: "Double 11" prices may be the most expensive throughout the year. It sorted out six matters to draw the attention of consumers. On November 8, Xinhua Finance and Suning.com jointly released the "Double Eleven" Household Consumption Upgrade Report.

Origin of the event

The Double Eleven Online Shopping Carnival originated from the promotion event held by Taobao Mall (Tmall) on November 11, 2009. At that time, the number of participating merchants and the intensity of the promotion were both Limited, but the turnover far exceeded the expected effect, so November 11 became a fixed date for Tmall to hold large-scale promotions.