Double eleven, if you send a text message to a customer,

Double 1 1 is coming, and major businesses have started a new round of promotion efforts. In order to seize customers and increase revenue, many businesses will send promotional messages to customers, which is a very common phenomenon. However, starting from this year, the Ministry of Industry and Information Technology has stipulated that Shuang 1 1 shall not send marketing messages without consent. Why should we make this provision?

First of all, these regulations allow enterprises to compete fairly.

As we know, the days of 6 18 and 1 1 are also the days when businessmen show their talents. The rest will use various methods to catch consumers, such as full reduction, full 200-30, full 300-50 and so on. The other way is to reduce the price and let the profits go to consumers, and each product will be reduced by several yuan. In order to let customers know about their stores, expand their popularity, sell goods and get the maximum benefits, some businesses will use the way of sending text messages, but some businesses know that this way will affect consumers, so they are conscious. Therefore, in general, it is unfair for some businesses to inform consumers by SMS. Therefore, it is necessary to be fair not to send short messages to customers at will.

Second, this is to safeguard the legitimate rights and interests of consumers.

I believe many people have this experience, that is, when the business is approaching the big promotion, the mobile phone will keep dripping. If they are muted, their work may be affected. If they are ignored, they have no will to work. Anyway, without the consent of consumers, major businesses will send messages to customers, which will affect their normal life and disturb their peace of life. This will infringe on the legitimate rights and interests of consumers and make them very angry. If it is stipulated that marketing information cannot be trusted privately, I believe consumers will fully support it.